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All Journal Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JAMBIS : Jurnal Administrasi Bisnis
Rame Soekarsono
Institut Ilmu Sosial Dan Manajemen Stiami
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences Other

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PEMBERDAYAAN BADAN USAHA MILIK DESA DI DESA WANAHERANG KECAMATAN GUNUNG PUTRI KABUPATEN BOGOR Rame Soekarsono; A. H. Rahadian; Prima Puruhita; Erni Prasetiyani; Munir Saputra
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 3, No 2: Januari 2021
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.028 KB) | DOI: 10.31334/jks.v3i2.1273

Abstract

The development of Village-Owned Enterprises (BUMDes) is important to obtain Village Funds. With business motivation training, digital digital era business development and basic accounting training to managers of Village-Owned Enterprises (BUMDes), it is hoped that they can increase BUMDes income. Implementation of Community Service and Service (PkM) by providing business motivation material, digital business insight material and interactive basic accounting training and inviting participants to directly practice. The PkM will be held for 4 hours on Wednesday, November 27 2019 in Wanaherang Village, Gunung Putri District, Bogor Regency. The training participants consisted of BUMDes managers, youth leaders and PKK representatives. The results of PkM show new enthusiasm and insight in the business world in the digital era as well as provide new knowledge in simple recording of business results to facilitate financial reporting
Pengaruh Brand Awareness, Brand Loyalty, Dan Lini Produk Terhadap Keputusan Pembelian Merchandise Enhypen Di Toko Kpopconnection Jakarta Selatan Lucyana Dewi; Rame Soekarsono
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 6: Desember 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i6.2800

Abstract

The greater the influence of K-wave in Indonesia, the greater the demand for products originating from South Korea. One such demand is on merchandise of K-pop idol groups. This study aims to determine and analyze the effect of brand awareness, brand loyalty, and product lines on purchase decisions both partially and simultaneously. The research method used was a quantitative method with data collection techniques in the form of questionnaire distribution. The population in this study were consumers who made purchases at the KpopConnection store in South Jakarta. The research sample consisted of 120 respondents who were selected using a non-probability sampling technique, i.e. incidental sampling, with the Slovin formula. The data obtained were then analyzed using linear regression technique with the help of SPSS version 25. The results of this study indicate that partially brand awareness affects purchase decisions by 59.8%, brand loyalty affects purchase decisions by 67.8%, and product lines affect purchase decisions by 59.5%; simultaneously brand awareness, brand loyalty, and product lines influence purchase decisions by 75.1%, with the remaining percentage being the influence of other factors outside this study.
Co-Authors A. H. Rahadian Erni Prasetiyani Lucyana Dewi Prima Puruhita Saputra, Munir