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All Journal Studi Kasus Inovasi Ekonomi Bima Journal : Business, Management and Accounting Journal
Alsaf Pebrianggara
Universitas Muhammadiyah Sidoarjo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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EKSISTENSI KINERJA BKD SEBAGAI UNIT BUMDES PADA DESA BLIGO KEC. CANDI KAB. SIDOARJO Sarwenda Biduri; Eny Maryanti; Alsaf Pebrianggara
Studi Kasus Inovasi Ekonomi Vol. 5 No. 01 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

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Abstract

Tujuan  dari pengabdian masyarakat ini yaitu melakukan pendampingan melalui Percepatan Kinerja BKD Bligo melalui Branding produk jasa keuangan dan produk unggulan BKD Kec. Candi Kab. Sidoarjo yang merupakan salah satu strategi kami untuk meningkatkan eksistensi kinerja BKD Bligo dimasa Pandemi Covid 19 ini. Metode pelaksanaan dari kegiatam ini adalah dengan menggunakan metode PALS (Participatory Action Learning System), dimana metode ini pada dasarnya adalah pelibatan mitra dalam proses pembelajaran aktif partisipasi dalam program aksi penerapan ipteks berupa pendampingan pemberdayaan branding produk jasa keuangan dan produk unggulan BKD Bligo dengan menggunakan strategi marketing terkini sehingga membentuk suatu sistem interaksi pembelajaran masyarakat secara partisipatif, baik secara personal maupun komunal. Metode yang telah kami lakukan adalah pendampingan kepada pegawai BKD Bligo Kec. Candi Kab. Sidoajo secara manual. Obyek abdimas sangat antusias dalam menerima masukan-masukan dari kegiatan ini, karena dengan adanya kegiatan ini menjadi sharing ilmu bagi pihak BKD dan dapat membantu mereka dalam  melakukan pembaruan melalui branding untuk memperkenalkan produk jasa keuangan dan produk unggulan BKD bligo Kec. Candi Kab. Sidoarjo agar dapat lebih dikenal oleh masyarakat Desa Bligo Kec. Candi Kab. Sidoarjo yang bertujuan untuk meningkatkan jumlah nasabah yang sebelumnya hanya berjumlah 74 orang. Untuk kegiatan selanjutnya, dari tim abdimas akan melakukan pendampingan secara langsung mengenai bagaiman cara branding produk jasa keuangan dan produk unggulan BKD kepada seluruh masyarakat Desa Bligo Kec. Candi Kab. Sidoarjo.
Effect of Perceived Ease of Use, Promotion, and Trust on Fashion Product Purchasing Decisions Among Shopee PayLater Users in Sidoarjo sintania fanissa; Alsaf Pebrianggara; Muhammad Yani
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.529-546

Abstract

Purpose: This study aims to analyze the effect of perceived ease of use, promotion, and trust on fashion product purchasing decisions among Shopee PayLater users in Indonesia. Methodology: A quantitative research design was employed by distributing Likert-scale questionnaires to 140 Shopee PayLater users in the Sidoarjo area, selected through purposive sampling. The collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Results: The results indicate that perceived ease of use has a positive and significant effect on purchasing decisions (T-statistic = 2.234; p-value = 0.026), promotion also shows a positive and significant effect (T-statistic = 6.398; p-value = 0.000), and trust significantly influences purchasing decisions (T-statistic = 2.640; p-value = 0.009). The R-square value of 0.959 demonstrates that perceived ease of use, promotion, and trust jointly explain 95.9% of the variance in purchasing decisions. Findings: The findings confirm that all three variables—perceived ease of use, promotion, and trust—serve as crucial determinants in shaping consumer purchasing behavior within the Buy Now Pay Later ecosystem, with promotion emerging as the most influential factor. Novelty & Originality: The novelty of this study lies in integrating behavioral and promotional factors within the context of Buy Now Pay Later (BNPL) services in fashion e-commerce, a relatively underexplored area in prior research. Its originality emerges from the empirical examination of these specific drivers in the Indonesian BNPL market, offering fresh insights into consumer decision-making processes in the rapidly growing digital payment landscape. Conclusions: These findings contribute theoretically to consumer behavior literature and practically provide insights for e-commerce platforms and fintech providers in formulating strategies to enhance purchasing decisions. Type of Paper: This paper is an empirical research paper.
Co-Authors Eny Maryanti Muhammad Yani Sarwenda Biduri sintania fanissa