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All Journal Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) International Journal of Economics, Business and Innovation Research
Yunarti Yunarti
Politeknik Pertanian Negeri Pangkajene Kepulauan
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science

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APLIKASI BERBAGAI TAKARAN RHIZOBIUM SP TERHADAP DINAMIKA PERTUMBUHAN TANAMAN KEDELE (GLYCINE MAX L.) Saharuddin Saharuddin; Yunarti Yunarti; Iradhatullah Rahim
Prosiding Seminar Nasional Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi Vol 1 (2018): Prosiding Seminar Nasional Pertama Sinergitas Multidisiplin Ilmu Pengetahuan dan Tekno
Publisher : Yayasan Pendidikan dan Research Indonesia (YAPRI)

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Abstract

Kedelai merupakan tanaman pangan ketiga setelah padi dan jagung. Tidak hanya sebagai bahan pangan, kedelai (Glycine max L) juga dikenal sebagai bahan pakan temak dan industri. Walau begitu, ternyata produksi kedelai di Indonesia masih rendah karena pertumbuhan tidak optimal. Salah satu cara untuk mengoptimalkan pertumbuhan kedelai adalah dengan aplikasi Rhizobium. Penelitian ini dilaksanakan di Desa Tellulimpoe, Kecamatan Marioriawa, Kabupaten Soppeng, bertujuan untuk mengetahui dinamika pertumbuhan kedelai pada berbagai takaran Rhizobium. Penelitian disusun secara eksperimen menggunakan Rancangan Acak Kelompok dengan 5 taraf takaran Rhizobium dalam 3 kelompok. Tiap perlakuan terdiri dari 5 sampel tanaman sehingga terdapat 120 unit pengamatan. Hasil penelitian menunjukkan jumlah daun, Indeks Luas Daun, dan Laju Assimilasi Netto tanaman kedele tertinggi pada pemberian Rhizobium 3 g per tanaman. Tinggi tanaman tertinggi pada takaran 5 g Rhizobium per tanaman. Sedangkan laju tumbuh relatif tanaman tertinggi pada takaran 9 g per tanaman.
Digital Marketing Strategy Of Msme Mentari Citra Lestari Pangkep Products During The Covid-19 Pandemic Yunarti Yunarti
International Journal of Economics, Business and Innovation Research Vol. 2 No. 03 (2023): May, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

Covid-19 in 2020 had many impacts on several sectors, one of which was the economic sector. Uncertainty during the COVID-19 pandemic resulted in MSME business actors experiencing a decrease in income. For this reason, MSMEs must have a strategy to survive during the Covid-19 pandemic. Digital marketing strategy is a form of business to promote and introduce a brand and product using digital media. This is the right step to survive during this pandemic. This study aims to determine the digital marketing strategy for UMKM Mentari Citra Lestari to be able to survive during the Covid-19 pandemic. This study uses a qualitative method by selecting a case study. The results of the study show that these MSMEs are implementing digital marketing strategies to survive the Covid-19 pandemic with several strategies, namely 1) Implementing social media marketing, using Instagram and Facebook as marketing media by utilizing photos and videos. 2) Implementing content marketing, these MSMEs use marketing content to help introduce products through features adopted from social media, using messages that are packaged creatively using interesting photos, captions, hashtags and videos.
Co-Authors Iradhatullah Rahim Saharuddin Saharuddin