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All Journal Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Jurnal Impresi Indonesia International Journal of Economics, Business and Innovation Research
Yunarti Yunarti
Politeknik Pertanian Negeri Pangkajene Kepulauan
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APLIKASI BERBAGAI TAKARAN RHIZOBIUM SP TERHADAP DINAMIKA PERTUMBUHAN TANAMAN KEDELE (GLYCINE MAX L.) Saharuddin Saharuddin; Yunarti Yunarti; Iradhatullah Rahim
Prosiding Seminar Nasional Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi Vol 1 (2018): Prosiding Seminar Nasional Pertama Sinergitas Multidisiplin Ilmu Pengetahuan dan Tekno
Publisher : Yayasan Pendidikan dan Research Indonesia (YAPRI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.643 KB)

Abstract

Kedelai merupakan tanaman pangan ketiga setelah padi dan jagung. Tidak hanya sebagai bahan pangan, kedelai (Glycine max L) juga dikenal sebagai bahan pakan temak dan industri. Walau begitu, ternyata produksi kedelai di Indonesia masih rendah karena pertumbuhan tidak optimal. Salah satu cara untuk mengoptimalkan pertumbuhan kedelai adalah dengan aplikasi Rhizobium. Penelitian ini dilaksanakan di Desa Tellulimpoe, Kecamatan Marioriawa, Kabupaten Soppeng, bertujuan untuk mengetahui dinamika pertumbuhan kedelai pada berbagai takaran Rhizobium. Penelitian disusun secara eksperimen menggunakan Rancangan Acak Kelompok dengan 5 taraf takaran Rhizobium dalam 3 kelompok. Tiap perlakuan terdiri dari 5 sampel tanaman sehingga terdapat 120 unit pengamatan. Hasil penelitian menunjukkan jumlah daun, Indeks Luas Daun, dan Laju Assimilasi Netto tanaman kedele tertinggi pada pemberian Rhizobium 3 g per tanaman. Tinggi tanaman tertinggi pada takaran 5 g Rhizobium per tanaman. Sedangkan laju tumbuh relatif tanaman tertinggi pada takaran 9 g per tanaman.
Digital Marketing Strategy Of Msme Mentari Citra Lestari Pangkep Products During The Covid-19 Pandemic Yunarti Yunarti
International Journal of Economics, Business and Innovation Research Vol. 2 No. 03 (2023): May, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Covid-19 in 2020 had many impacts on several sectors, one of which was the economic sector. Uncertainty during the COVID-19 pandemic resulted in MSME business actors experiencing a decrease in income. For this reason, MSMEs must have a strategy to survive during the Covid-19 pandemic. Digital marketing strategy is a form of business to promote and introduce a brand and product using digital media. This is the right step to survive during this pandemic. This study aims to determine the digital marketing strategy for UMKM Mentari Citra Lestari to be able to survive during the Covid-19 pandemic. This study uses a qualitative method by selecting a case study. The results of the study show that these MSMEs are implementing digital marketing strategies to survive the Covid-19 pandemic with several strategies, namely 1) Implementing social media marketing, using Instagram and Facebook as marketing media by utilizing photos and videos. 2) Implementing content marketing, these MSMEs use marketing content to help introduce products through features adopted from social media, using messages that are packaged creatively using interesting photos, captions, hashtags and videos.
Pengaruh Strategi Inovasi dan Orientasi Kewirausahaan Terhadap Keunggulan Bersaing dan Kinerja Pemasaran (Studi UMKM Kabupaten Pangkep) Ifadhila Ifadhila; Yunarti Yunarti; Muh Amrih
Jurnal Impresi Indonesia Vol. 4 No. 12 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i12.7353

Abstract

This research is motivated by the importance of innovation and entrepreneurial orientation in improving the competitiveness and marketing performance of MSMEs in the era of global competition. The purpose of this study is to analyze the influence of innovation strategy and entrepreneurial orientation on the competitive advantage and marketing performance of MSMEs in Pangkep Regency. This study uses a quantitative approach with an explanatory method to explain the causal relationship between variables. Data were collected through a Likert-scale questionnaire from 92 MSME owner respondents selected using a non-probability sampling technique, namely accidental/convenience sampling. Data analysis was carried out using Structural Equation Modeling Partial Least Squares (SEM-PLS) in SmartPLS. The results showed that innovation strategy significantly influenced competitive advantage (t = 2.009; p = 0.045), while entrepreneurial orientation significantly influenced marketing performance (t = 2.793; p = 0.005), and competitive advantage significantly influenced marketing performance (t = 5.752; p = 0.000). Furthermore, competitive advantage served as a mediating variable, strengthening the influence of innovation strategy (t = 2.693; p = 0.007) and entrepreneurial orientation on marketing performance (t = 2.352; p = 0.019). This finding confirms that competitive advantage is a key factor in improving the marketing performance of MSMEs in Pangkep Regency.
Co-Authors Amrih, Muh Ifadhila Ifadhila Iradhatullah Rahim Saharuddin Saharuddin