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All Journal jurnal niara Jurnal Dakwah dan Komunikasi International Journal of Media and Communication Research KAGANGA KOMUNIKA: Journal of Communication Science

Yasir

Universitas Riau

Author-ID : 4347454

Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Articles

Family Communication in Mixed Marriage Couples Between Indonesia-Australia Albert Donatius Sirait; Noor Efni Salam; Yasir
International Journal of Media and Communication Research Vol. 1 No. 2 (2020): International Journal of Media and Communication Research
Publisher : UIR Press

The way each person communicates depends on culture; language, rules, and norms of each. Culture has the responsibility for all communicative behavior and meaning that everyone has. Communication difficulties faced by the individuals involved are caused by differences in their respective cultural expectations. Differences in cultural expectations can lead to fatal risks, one of which is a misunderstanding. In intermarried family life there will be a misunderstanding of intercultural communication, which involves all family members. This situation can lead to an agreement to recognize one culture that will dominate or develop another culture which is a fusion of the two cultures (third culture), or even both cultures can go together in one family. This study discusses family communication in mixed marriage couples between Indonesia and Australia. The research carried out is intended to find out and analyze the negotiation of self-identity in interactions, conflict management mediated by face and culture, family communication processes, inhibiting factors, and supporting family communication in mixed marriage couples between Indonesia and Australia. Using advanced negotiation theory and symbolic interaction theory. In this study, the authors used a descriptive qualitative method. The data collection techniques used are through observation, interviews, and documentation. Data obtained shows that Mindfulness: Acceptance of new cultures, in terms of language (using both languages), nature (Australia: Individualism-Indonesia: collectivism). Mindlessness: Stereotype, perspective, building tolerance, dealing with habits, opening up to accept a new culture.

Strategi Komunikasi “City Branding” Dalam Mengembangkan Potensi Pariwisata Kabupaten Kuantan Singingi Riau Prima wahyudi; ismandianto; yasir; suyanto
Jurnal Niara Vol. 14 No. 3 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

Penelitian ini bertujuan untuk mengetahui strategi komunikasi city branding dalam mengembangkan potensi pariwisata Kabupaten Kuantan Singingi Riau. Metode penelitian ini adalah menggunakan pendekatan deskriptif kualitatif. Peneliti memilih menggunakan paradigma konstruktivis karena ingin mendapatkan pengembangan pemahaman tentang City Branding. Penelitian terdiri dari beberapa tahapan, Tahap pengambilan data dilaksanakan dengan cara metode deskriptif kualitatif yaitu berupa Observasi, Wawancara, dan dokumentasi. Tahap Uji kredibilitas data dalam penelitian ini dilakukan dengan triangulasi teknik. Hasil penelitian ini adalah strategi komunikasi City Barnding, Proses penyampaian pesan terhadap citra yang dibangun melibatkan peran pemangku kepentingan, baik internal maupun eksternal seperti melibatkan peran generasi muda dalam hal ini adalah GenPI, para akademisi serta menjalin rekanan dengan media online dan cetak. Upaya yang ditempuh Pemerintah Kabupaten Kuantan Singingi adalah mengadakan pelatihan bagi SDM serta merencanakan alokasi anggaran untuk promosi pariwisata di APBD tahun berikutnya. Pola strategi komunikasi antara pemerintah daerah dengan komunitas cukup berjalan dengan baik, terbukti masih dialokasikannya anggaran untuk bidang-bidang tersebut meskipun belum maksimal. Kurang maksimalnya antara lain kurangnya sinergitas, penulis menilai hal ini dikarenakan adanya relasi kuasa yang menggeser potensi SDM yang ada.

STRATEGI TRANFORMASI MEDIA LOKAL RIAU TELEVISI DALAM PEMANFAATAN PLATFORM DIGITAL Yogi Sasta Rahardja; Yasir; Suyanto
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7408

This research discusses Riau Televisi's local media transformation strategy in utilizing digital platforms as an effort to maintain its existence amidst developments in communication technology. Riau Televisi, which previously focused on conventional television broadcasts, has begun developing digital platforms such as YouTube, Instagram, Facebook, TikTok and online news portals as a means of distributing information. This research aims to find out how Riau Televisi plans, implements and evaluates digital transformation strategies in utilizing digital platforms. The research method used is a qualitative method with a descriptive approach. The data obtained was then analyzed using media convergence theory and mediamorphosis theory to understand the transformation process that occurred. The research results show that Riau Televisi's digital transformation was carried out through several stages, namely determining priority platforms, adjusting content and audience segmentation, producing and distributing multi-platform content, optimizing audience interaction, and evaluating and monitoring digital performance. Then digital platforms also make it easy for audiences to access information quickly and practically. Digital platforms function as initial media for disseminating information, while television broadcasts remain a source of more complete and in-depth information. This shows that digital media and television have a complementary relationship. Apart from that, audience interaction via social media is also an important indicator in assessing the success of published content. Content performance data is used as a basis for determining subsequent content production and distribution strategies. Keywords: Digital Transformation, Local Media, Riau Television, Digital Platform

Practice Commodification of Homeless Media in Content Instagram @Infopku and @Pkuline as Digital Sublime Firmauli Sihaloho; Yasir; Chelsy Yesicha
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.17206

Purpose − This study will analyze the commodification practices of content, audiences, and workers on the @infopku and @pkuline. As a new entity in the information media landscape, homeless media is not immune to practices of commodification, such as the dramatization of content, selling follower data and the capitalization of journalists' labor Method − This qualitative study used Fairclough's Critical Discourse Analysis method to analyze a content uploaded by @infopku and @pkuline by focusing on text analysis, discourse practice and sociocultural practice. Interviews were conducted with the @infopku and @pkuline account owner and the Press Council to support data enrichment. Findings − The results show that @infopku and @pkuline commodifies content by prioritizing elements of dramatization and simplification. Audiences are commodified by collecting follower data, such as the age and gender of the account's followers, and then offering it to clients. The commodification of workers was revealed when the @infopku and @pkuline account republished journalists' work in the media without compensation. The account owner also engaged in self-commodification of workers by providing content for the Instagram platform for free, without receiving any incentives.

Pengaruh Media Instagram Gaya Hidup Minimalis @Lyfewithless Melalui Pemenuhan Informasi Terhadap Sikap Ramah Lingkungan Yurnalisa; Anuar Rasyid; Yasir
Jurnal Niara Vol. 18 No. 3 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/wr21cf38

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh media sosial instagram @lyfewithless melalui pemenuhan informasi terhadap sikap ramah lingkungan. Terdapat 3 variabel dalam penelitian ini yakni variabel media instagram dengan simensi context (konteks), communications (komunikasi), collaborations (kolaborasi), dan connections (koneksi) dan variabel pemenuhan informasi dengan dimensi context, current need approach, everyday need approach, exhaustic need approach, dan catching-up need approach. Teori yang digunakan dalam penelitian ini adalah teori kegunaan dan kepuasan atau uses and gratification theory. Teori ini menjelaskan bagaimana individu memiliki penilaian terhapap informasi atau pesan yang mereka dapatkan . penelitian ini menggunakan metode eksplanatory research dengan pendekatan kuantitatif. Teknik pengambilan sampel yang digunakan yaitu simple random sampling dengan penentuan jumlah sampel menggunakan rumus slovin dengan jumlah 100 followers. Sumber data diperoleh dari data primer dengan menyebar kuesioner dan data sekunder dengan dokumentasi Penelitian ini menggunakan analisis sobel test dengan bantuan software SPSS 26. Hasil penelitian menunjukkan bahwa terdapat pengaruh secara tak langsung dalam kategori yang kuat antara media sosial instagram @lyfewithless melalui pemenuhan informasi terhadap sikap ramah lingkungan

Co-Authors Albert Donatius Sirait Anuar Rasyid Efni Noor Salam Firmauli Sihaloho Ismandianto Prima wahyudi Suyanto Suyanto Yesicha, Chelsy Yogi Sasta Rahardja Yurnalisa

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