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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Felien Putri Tunggadewi
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Economics, Econometrics & Finance Social Sciences

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Pengaruh Promosi dan E-Service Quality terhadap Minat Beli Ulang Penggunaan Gopay Felien Putri Tunggadewi; Hery Pudjoprastyono
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 1 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1107.42 KB) | DOI: 10.47467/alkharaj.v5i1.1603

Abstract

This research aims to analyze: The effect of promotion and E-Service Quality on the interest in buying backs using Gopay. The population used in this study is consumers who have used GOPAY. The study used primary data using questionnaires distributed to 70 respondents from consumers who had used GOPAY. This study used questionnaire data collection methods with non-probability sampling / nonrandom sampling techniques. In this study, the data analysis used is a component-based Structural Equation Modeling (SEM) Method using the Least Square partial analysis tool (PLS). The results of this study show that promotion has an effect on the interest of GOPAY consumer repurchase. qulity e-service affects GOPAY consumer repurchase interest Keywords: Promotion; E-Service; Re-buy Interest, Gopay
Co-Authors Hery Pudjoprastyono