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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) GANESHA: Jurnal Pengabdian Masyarakat Indonesian Journal of Business Analytics (IJBA)
Hery Pudjoprastyono
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Social Sciences Other

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Pengaruh Promosi dan E-Service Quality terhadap Minat Beli Ulang Penggunaan Gopay Felien Putri Tunggadewi; Hery Pudjoprastyono
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 1 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1107.42 KB) | DOI: 10.47467/alkharaj.v5i1.1603

Abstract

This research aims to analyze: The effect of promotion and E-Service Quality on the interest in buying backs using Gopay. The population used in this study is consumers who have used GOPAY. The study used primary data using questionnaires distributed to 70 respondents from consumers who had used GOPAY. This study used questionnaire data collection methods with non-probability sampling / nonrandom sampling techniques. In this study, the data analysis used is a component-based Structural Equation Modeling (SEM) Method using the Least Square partial analysis tool (PLS). The results of this study show that promotion has an effect on the interest of GOPAY consumer repurchase. qulity e-service affects GOPAY consumer repurchase interest Keywords: Promotion; E-Service; Re-buy Interest, Gopay
Kualitas Produk, Citra Merek, dan Word Of Mouth terhadap Keputusan Pembelian Ahmad Shafrizal; Hery Pudjoprastyono
Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i2.5045

Abstract

This study aims to determine the effect of product quality, brand image, and word of mouth on Xiaomi smartphone purchasing decisions. This research method is quantitative. The population in this study is Surabaya residents who use Xiaomi smartphones whose exact population size is not known. The sampling technique uses purposive sampling and uses non-probability sampling methods. Respondents obtained 70 residents. Data collection was carried out through a Google form questionnaire to respondents with an ordinal scale via a Likert scale from a score range of 1 to 5. The data was processed using the Partial Least Square (PLS) data analysis technique. The results showed that product quality, brand image, and word of mouth had a positive and significant effect on Xiaomi smartphone purchasing decisions in Surabaya. In conclusion, product quality, brand image, and word of mouth have a significant influence on purchasing decisions. Keywords: Brand Image, Purchase Decision, Product Quality, Word of mouth
Pengaruh Kualitas Pelayanan dan Citra Merek terhadap Kepuasan Pelanggan Jasa Transportasi Grab di Sidoarjo Christian Barito Simaremare; Hery Pudjoprastyono
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (967.533 KB) | DOI: 10.47467/reslaj.v5i6.2775

Abstract

Service Quality and Brand Image included in factors that can influence Customer Satisfaction. For this study aims to carry out an analysis influence about service quality and the influence of brand image for customer satisfaction grab transportation service in Sidoarjo. This population is customers who using Grab transportation services in Sidoarjo, for the sampling method is using a non-probability sampling method. As well as sampling technique for use purposive sampling technique and sample acquisition of 60 samples. This study for method use quantitative and data analysis techniques using PLS. The gain for this study is that Service Quality has a positive influence on customer satisfaction of Grab Transportation Services in Sidoarjo and Brand Image has a positive influence on customer satisfaction of Grab Transportation Services in Sidoarjo. Keywords: Brand Image; Customer satisfaction; Service quality
Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Produk Pada Marketplace (Studi Pada Pengguna Aplikasi Shopee Di Jawa Timur) Uswatun Hasanah; Hery Pudjoprastyono; Wilma Cordelia Izaak
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2065

Abstract

Shopee memanfaatkan kemajuan teknologi dan informasi dengan cara menyediakan aplikasi pada ponsel Dengan menawarkan aplikasi untuk smartphone yang memudahkan masyarakat untuk membeli dan menjual barang secara online, Shopee memanfaatkan perkembangan informasi dan teknologi. Shopee juga menyediakan alat penilaian dan ulasan konsumen online. Ulasan dan peringkat adalah sumber informasi yang berguna mengenai suatu produk yang mungkin menarik bagi pelanggan lain yang akan membuat keputusan pembelian. Dengan menggunakan 110 konsumen sebagai sampel penelitian, penelitian ini bertujuan untuk mengetahui pengaruh online customer review dan online customer rating terhadap keputusan pembelian produk di marketplace Shopee Jawa Timur. Dengan mendistribusikan survei dan mengolah data menggunakan SEM PLS, penelitian ini menggunakan metodologi kuantitatif.. Sampling purposive dengan metode sampel non-probabilitas adalah strategi pengambilan sampel yang digunakan dalam penelitian ini. Temuan penelitian menunjukkan bahwa pendapat dan peringkat pelanggan online memiliki pengaruh positif dan signifikan terhadap keputusan konsumen untuk membeli produk di pasar Shopee di Jawa Timur. Bisa dikatakan sesuatu itu signifikan (positif) karena mendukung hipotesis.
The Effect of Promotion, Brand Image, and Service Quality on Purchasing Decisions for Garuda Indonesia Airline Tickets Ade Ray Hidayat; Hery Pudjoprastyono
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5395

Abstract

This study aims to analyze and find out whether promotion, brand image, and service quality influence the decision to purchase Garuda Indonesia airline tickets. The approach used in this study is an approach with quantitative methods. The type of research used in this research is descriptive research. This study used the interview method using primary data obtained by distributing questionnaires as a data collection technique. The population used in this study is all consumers who have flown using the Garuda Indonesia airline. The sampling technique used in this study was a purposive sampling technique. A total of 80 respondents were taken as samples of this study based on Ferdinand's theory (2002, 48). The analysis technique in this study uses the Partial Least Square (PLS) analysis technique. The results of this study indicate that promotion (X1), brand image (X2), and service quality (X3) have a significantly positive effect on purchasing decisions (Y). This means that if variable (X) is increased, there will also be an increase in purchasing decisions (Y).
The Influence of Price Perceptions and Product Quality Perceptions on Toyota Rush Purchase Decisions in Auto 2000 Kenjeran Branch Surabaya A’isy Sufyaan Alim Pamuji; Hery Pudjoprastyono
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5518

Abstract

Based on data from GAIKINDO (Indonesian Association of Automotive Industries) it shows a decline in sales at the Toyota Rush in 2020 and specifically at the Auto 2000 Kenjeran Branch in Surabaya. This indicates a decrease in purchasing decisions. The purpose of this study was to analyze and determine the effect of price perceptions and product quality perceptions on purchasing decisions for the Toyota Rush Car at Auto 2000 Kenjeran Surabaya Branch. This research method uses quantitative methods. The population in this study were Toyota Rush Car Buyers at the Auto 2000 Kenjeran Surabaya Branch. The sample in this study used purposive sampling and a population of 90 respondents and used the (Partial Least Square)PLS analysis tool. The results of this study are 1. Based on the results of calculations and data analysis it is known that Price Perception has a significant positive effect on Toyota Rush purchasing decisions, which means if Price Perception is in line with consumer purchasing decisions. 2. Based on the results of calculations and data analysis it is known that the Perceived Product Quality has a significant positive effect on the Toyota Rush purchasing decision, which means that if the Perceived Product Quality of the Toyota Rush increases, it will be in line with the consumer purchasing decision.
Pengaruh Brand Ambassador, Citra Merek, dan Kualitas Produk Terhadap Minat Beli Pada Produk Lipstik Merek Viva Cosmetics di Kota Surabaya Oktarifa Anggun Saputri; Hery Pudjoprastyono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8210

Abstract

Dalam lingkungan industri yang semakin kompetitif, perusahaan harus berhati-hati dalam menganalisis perilaku konsumen agar dapat menghitung pangsa pasar barang mereka dengan tepat dan berdampak pada minat beli pelanggan. Berdasarkan hal tersebut, maka tujuan dari penelitian ini adalah untuk menguji dan menilai pengaruh brand ambassador, citra merek, dan kualitas produk terhadap minat beli produk lipstik merek Viva Cosmetics di Surabaya. Metode penelitian yang digunakan adalah penelitian kuantitatif, dengan jumlah sampel sebanyak 104 responden yang sesuai dengan persyaratan pengambilan sampel. Pendekatan Non Probability Sampling dengan metodologi Purposive Sampling digunakan untuk pengambilan sampel. Pendekatan analisis data menggunakan program SMART PLS. Berdasarkan hasil penelitian, duta merek, citra merek, dan kualitas produk semuanya berkontribusi terhadap minat konsumen pada produk lipstik merek Viva Cosmetics. Kata Kunci : Brand Ambassador; Citra Merek; Kualitas Produk; Minat Beli
Citra Merek, Kualitas Pelayanan dan Kepercayaan terhadap Keputusan Pembelian E-Commerce Lazada Yoga Triandi Baso; Hery Pudjoprastyono
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.5971

Abstract

This research aims to determine the influence of brand image, service quality, and trust on Lazada e-commerce purchasing decisions (in people living in Surabaya). The research method uses the Convenience Sampling technique, namely collecting information from members of the population who agree to provide this information directly or indirectly, namely there are 75 samples. The research results show that Brand Image has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions. Trust has a positive and significant effect on purchasing decisions. Keywords: Brand Image, Service Quality, Trust, Purchasing Decisions
THE INFLUENCE OF BRAND TRUST AND LIFESTYLE ON PURCHASING DECISIONS FOR POCARI SWEAT IN SURABAYA Jonsen Sitohang; Hery Pudjoprastyono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12333

Abstract

This study aims to determine the effect of brand trust and lifestyle on purchasing decisions for Pocari Sweat in Surabaya. The population in the study were Pocari Sweat consumers who live in Surabaya with a sample of 99 respondents. The sampling technique used was purposive sampling. The analysis method was carried out with Structural Equation Models (SEM) with the alternative Partial Least Sqaure (PLS) method. The results of this study are: 1) Brand trust has a positive and significant effect on purchasing decisions for Pocari Sweat in Surabaya 2) Lifestyle has a positive and significant effect on purchasing decisions in Surabaya.
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE BAGI GEN Z DI SURABAYA Adji Setya Wardana; Hery Pudjoprastyono; Virginia Mandasari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12347

Abstract

The purpose of this research is to examine and analyze the influence of Celebrity Endorser and Brand Image on the purchase decision of Nike shoes among Gen Z in Surabaya. The population for this study consists of individuals who have purchased Nike shoes, with a sample size of 130 respondents. Data analysis was conducted using the Partial Least Squares (PLS) method. The results of the data analysis and previous discussions regarding the impact of Celebrity Endorser and Brand Image on the purchase decision of Nike shoes among Gen Z in Surabaya are as follows: Celebrity Endorser has a positive contribution to the purchase decision, meaning that the better the Celebrity Endorser, the better the purchase decision, and vice versa. Brand Image also contributes to the purchase decision, meaning that the better the brand image, the better the purchase decision, and vice versa.
Co-Authors Ade Ray Hidayat Adji Setya Wardana Ahmad Shafrizal A’isy Sufyaan Alim Pamuji Christian Barito Simaremare Ega Rifa Ristiana Felien Putri Tunggadewi Izaak, Wilma Cordelia Jonsen Sitohang Oktarifa Anggun Saputri Permata ELG Purba Uswatun Hasanah Virginia Mandasari Wulan Nur Aini Yoga Triandi Baso