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All Journal Jurnal Dirosah Islamiyah Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Moh Romli
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Metode Pembelajaran Sebagai Rekonstruksi Karakter Siswa Moh Romli
Jurnal Dirosah Islamiyah Vol 1 No 1 (2019): Jurnal Dirosah Islamiyah
Publisher : Sekolah Pascasarjana Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.175 KB) | DOI: 10.47467/jdi.v1i1.62

Abstract

Making students who have the right, noble character and noble character, is the main goal of a teacher.Therefore, Ali Ahmad Madkur, an education expert and a Professor in the field of education curriculum developmentfrom Cairo University of Egypt, explained some of his thoughts related to the methods in Teaching and LearningActivities (at-thariqah at-ta'lim wa ta'alum). He put it in a very important part to make it easier for students to learn.Ali Ahmad Madkur, seeks to provide alternative solutions in teaching and learning methods to teachers (mu'alimun),which consist of various methods, such as habituation or exemplary, lectures, and interactions, discussions anddebates, stories, advice, penalties and rewards, etc. Ali Ahmad Madkur, has contributed ideas that can be used as abasis in teaching teachers so that they can be better understood by students, and trying with these methods, canreconstruct students' patterns of having noble character and character according to the expectations of parents, withfoundation ijmaliy (global) exposure in the guidance of the Holy Qur’an and the Hadith of the Prophet. Ali AhmadMazdkur strives in his thinking, advancing the world of Islamic education with the output of students or students whohave knowledge based on wisdom, character and noble character.
THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA Moh Romli; Wiwik Handayani; Sugeng Purwanto
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3300

Abstract

This study aims to examine the effect of service quality and digital marketing on purchase decision with brand awareness as a mediating variable in Surya Mart UM Surabaya. Using a quantitative approach and data from 95 respondents, the study employed the PLS-SEM method to analyze the relationships among variables. The results reveal that both service quality and digital marketing significantly affect brand awareness and purchase decision. Moreover, brand awareness was proven to mediate the relationship between the two independent variables and purchase decision. The findings highlight that tangible aspects such as cleanliness and neat product arrangement are highly valued by consumers, while appealing digital content enhances brand recognition and consumer trust. The implication is that optimizing customer service and marketing strategies not only boosts consumer engagement but also strengthens brand perception and loyalty. These results provide valuable insights for developing more effective marketing strategies in community-based retail businesses.
Co-Authors Sugeng Purwanto Wiwik Handayani