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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Terapan Manajemen dan Bisnis
Lusia Tria Hatmanti Hutami
Sarjanawiyata Tamansiswa University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH ORIENTASI PASAR, ORIENTASI PEMBELAJARAN DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN (STUDI KASUS PADA UMKM WARUNG KOPI DI DIY) Abdurrahman Abdurrahman; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
SEGMEN: Jurnal Manajemen dan Bisnis Vol 18, No 2 (2022): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v18i2.6862

Abstract

This research was conducted to analyze the variables that affect the marketing performance of MSME Coffee Shops in DIY. The independent variables consist of Market Orientation (X1), Learning Orientation (X2), and Product Innovation (X3). The dependent variable is marketing performance (Y).Samples taken are employees, managers and marketing management of UMKM Coffee Shops in DIY who have worked at UMKM Coffee Shops in DIY. The number of samples taken is 100 respondents using positive sampling technique. The analysis tool used is SPSS 20.Based on the results of the analysis and discussion using multiple regression analysis, it shows that market orientation, learning orientation and product innovation have a significant positive effect on marketing performance. Partially market orientation has a significant positive effect on marketing performance, learning orientation partially has no significant effect on marketing performance, while simultaneously product innovation d has a significant positive effect on marketing performanceKeywords: Market Orientation, Learning Orientation, Product Innovation, Marketing Performance
THE EFFECT OF E-SERVICE QUALITY AND E-TRUST ON E-LOYALTY THROUGH E-SATISFACTION AS AN INTERVENING VARIABLE (Study on ShopeeFood customers) Syifaul Linas Salwa; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 8, No 2 (2022): VOLUME 8 NUMBER 2 (2022)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v8i2.3220

Abstract

This study aims to determine whether there is an effect of e-service quality and e-trust on e-loyalty through e-satisfaction as an intervening variable for ShopeeFood customers. The population used in this study were ShopeeFood customers in the city of Yogyakarta. This study uses a type of questionnaire that uses Google Form as a research tool. The research method used is non-probability sampling technique with purposive sampling method. The sample used is 100 respondents. The data obtained from the questionnaire was then processed and analyzed using Multiple Linear Regression analysis with model accuracy (classical assumption test), hypothesis testing using partial test (t) and determination test (R2) using SPSS 25 program. The results of this study indicate that e -service quality has a positive and significant effect on e-satisfaction, e-trust has a positive and significant effect on e-satisfaction, e-service quality has no significant effect on e-loualty, e-trust has no significant effect on e-loyalty, e-satisfaction has a positive and significant effect on e-loyalty, e-satisfaction has a positive and significant effect as an intervening variable,  the effect of e-service quality on e-loyalty, and e-satisfaction has no significant effect as an intervening variable, the effect of e-trust on e-loyalty.
Co-Authors Abdurrahman Abdurrahman Ambar Lukitaningsih Ida Bagus Nyoman Udayana Syifaul Linas Salwa