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All Journal Jurnal Natapraja : Kajian Ilmu Administrasi Negara Jurnal Kompetitif Bisnis International Journal of Economics, Business and Innovation Research
Maulana Agung Pratama
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS EFEKTIVITAS CORPORATE SOCIAL RESPONSIBILITY DALAM PROGRAM KEMITRAAN BADAN USAHA MILIK NEGARA (Studi Kasus pada Perkembangan UMKM Mitra Binaan PT. Perkebunan Nusantara VII Unit Usaha Rejosari) Maulana Agung Pratama
NATAPRAJA Natapraja No.1 Vol. 1 2013
Publisher : Yogyakarta State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.885 KB) | DOI: 10.21831/jnp.v1i1.3444

Abstract

One of theCorporate Social Responsibility program in BUMN is the Partnership Program. Partnership Program is a program designed specifically for Micro, Small and medium enterprise development to be sustainable, self sufficient and have competitive power using funds benefit from BUMN profits. The purpose of this reasearch are to describe effectiveness of BUMN partnership program that have been implemented by PT. Perkebunan Nusantara VII. The type of this research is descriptive by using qualitatif approaching. Analyse effectiveness of Partnership Program which contain of two indicators: first accuracy of implementation BUMN Partnership Program and the second is micro, small and medium enterprise growth, with nine informan, they are four people from PKBL staff of PT. Perkebunan Nusantara VII, Unit Usaha Rejosari branch and five people from micro, small and medium enterprise Partnership Program. According to the result of research done by using interview, observation and documentation so the researcher can conclude that Effectivenees of Partnership Program in the micro, small and medium enterprise growth has runs effectively and accordance with the objectives of the Partnership Program, all can be proved from the conclusions from each indicator of the effectiveness. The recommendation for Partnership Program PT. Perkebunan Nusantara VII is to evaluate the results of the Partnership training program that has been given for development of micro, small and medium enterprise Pertnership Program, micro, small and medium enterprise also need to be trained formastery of information technology not only management training, and micro, small and medium enterprise Partnership Program must provide monthly financial reports to PT. Perkebunan Nusantara VII.Key words: Effectivenees, Partnership Program, micro small and medium enterprise
ANALISIS SWOT STRATEGI BERSAING LAYANAN TRANSPORTASI ONLINE Ramadhan, Alvian; Maulana Agung Pratama; Hani Damayanti Aprilia
Jurnal Kompetitif Bisnis Vol. 3 No. 3 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i3.214

Abstract

Penelitian ini bertujuan untuk mengetahui faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman) perusahaan sebagai pertimbangan dalam menentukan strategi perusahaan, serta merumuskan alternatif strategi bersaing yang efektif untuk diterapkan pada perusahaan dalam menghadapi persaingan. Dalam penelitian ini menggunakan metode kualitatifdengan pengambilan data melalui teknik observasi, wawancara, dan dokumentasi. Kemudian data yang diperoleh diolah untuk mengetahui kekuatan, kelemahan, peluang, dan ancaman perusahaan dengan menggunakan analisis SWOT. Hasil dari penelitian ini adalah (1) memperluas jaringan usaha untuk memperoleh investor yang dapat membantu memajukan bisnis transportasi online UStreet. (2) mempertahankan harga dengan harga terjangkau adalah strategi yang harus dipertahankan oleh UStreet. (3) mobilitas masyarakat yang setiap waktunya terus meningkat, setiap orang membutuhkan transportasi dalam berbagai kegiatannya mendorong kebutuhan dan transportasi online merupakan sebuah alternatif untuk mempelancar aktivitas sehari-hari. Perusahaan harus melakukan usaha untuk menarik minat konsumen menggunakan atau membeli jasanya.
The Influence of Brand Image and Green Product on Green Purchase Decision: A Case Study of Somethinc Skincare Esa Afrilia Saputri; Maulana Agung Pratama; Prasetya Nugeraha
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2909

Abstract

This study aims to evaluate the impact of brand image and green products on environmentally friendly purchasing decisions for Somethinc skincare products in Indonesia. The international cosmetics industry, including the domestic industry, has experienced significant expansion but faces obstacles related to sustainability and the phenomenon of greenwashing. The method used is an integrative quantitative approach with a sample of 97 respondents in Bandar Lampung who have used Somethinc products. Data collection was conducted through a questionnaire with a Likert scale and analyzed using multiple linear regression. The results of the study show that both partially and simultaneously, brand image and green products have a positive and significant influence on green purchasing decisions. Brand image plays a role in shaping initial trust, while green product attributes provide concrete verification of the brand's commitment to sustainability. Practically, this study provides managerial implications for Somethinc's marketing strategy in increasing the loyalty of environmentally conscious consumers in a growing market.
The Effects of Security and Service Quality on Customer Satisfaction: An Analysis of the Wondr by BNI Users Meisi Asasa; Maulana Agung Pratama; Hartono
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.3054

Abstract

The purpose of this study is to evaluate how customer catisfaction is impacted by service security and quality with Wondr by BNI services among business administration students at the University of Lampung. Business development has experienced rapid growth. The method used was an integrative quantitative approach, with a sample of 293 respondents, business administration students who had used the Wondr by BNI application. Data collection was conducted utilizing a The Likert scale questionnaire and examined using multiple linear regression The study's conclusions show a significant and substantial impact on satisfaction with the application. Service quality influences usage, while security provides concrete verification of the commitment to protecting user privacy. Practically, this study provides managerial implications for BNI's marketing strategy to increase the loyalty of environmentally conscious consumers in emerging markets.
Co-Authors Esa Afrilia Saputri Hani Damayanti Aprilia Hartono Hartono Meisi Asasa Prasetya Nugeraha Ramadhan, Alvian