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All Journal Jurnal Administrasi Bisnis Jurnal Pariwisata Pesona Jurnal Ilmu Sosial dan Ilmu Politik JPSI (Journal of Public Sector Innovations)
Prima Nurita Rusmaningsih
Departemen Ilmu Administrasi Niaga, Fakultas Ilmu Administrasi, Universitas Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Towards Research University through Ambidexterity Practice: A Lecturer Perspective Retno Kusumastuti; Nurul Safitri; Prima Nurita Rusmaningsih
Jurnal Ilmu Sosial dan Ilmu Politik Vol 20, No 2 (2016): November
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (894.538 KB) | DOI: 10.22146/jsp.24800

Abstract

The concept of ambidexterity in organization theory refers to an organization's ability to innovate in explorative manners (Duncan, 1980). Ambidexterity can be identified into structural ambidexterity and contextual ambidexterity (Tushman, O'Reilly, 1990). In small medium enterprises, for example, innovation activities take contextual form since most owners act both as entrepreneurs and business leaders (Kusumastuti, et.al., 2015), while in established corporations innovation activities generally occur in structural form. Thus research takes academic institution as its locus, within which innovation activities are mandatory for all civitas academica (academic community). The study uses mixed method for collecting data through questionnaires and in-depth interviews. It shows that university has the capacity to provide context in institutional support and remuneration system as a means stimulate lecturers and researchers to be more innovative. The scheme also provided structure at the university and faculty level as tools to coordinate and integrate research projects. The organizational learning at the individual level reflects the pattern of contextual ambidexterity process.
Brand Loyalty: Pengaruh Self-Brand Connection melalui Brand Experience Burberry di Indonesia Muhammad Ardany Ramadhan; Prima Nurita Rusmaningsih
Jurnal Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i1.40771

Abstract

For the past five years, the upper middle class has experienced a dilemma in purchasing luxury brands. Even so, the sales figures for luxury brands as a whole continue to increase. The increase in sales of luxury brands is due to the adjustment of the consumer's self-concept with a high level of lifestyle. This study aims to analyze the effect of self-brand connection on brand loyalty in the luxury brand Burberry in Indonesia by using brand experience as a mediating variable. This study uses a quantitative approach with respondents in the form of customers who have purchased Burberry bag products more than once during the last five years and using a non-probability sampling technique. The results of this study indicate that brand experience has a positive effect as a mediation between self-brand connection and brand loyalty. This study shows that the value of the buying experience can be a process of verifying the suitability of the customer's self-concept with the Burberry brand so as to create a sense of loyalty from the customer himself. Masyarakat kelas menengah ke atas selama lima tahun terakhir mengalami dilema dalam pembelian luxury brand. Meskipun demikian, angka penjualan luxury brand secara keseluruhan terus meningkat. Meningkatnya penjualan luxury brand disebabkan oleh penyesuaian konsep diri konsumen dengan tingkat gaya hidup yang tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh self-brand connection terhadap brand loyalty pada luxury brand Burberry di Indonesia dengan menggunakan brand experience sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan 131 responden berupa pelanggan yang pernah membeli produk tas Burberry lebih dari satu kali selama lima tahun terakhir dan menggunakan teknik analisis regresi sederhana dan berganda. Hasil penelitian ini menunjukkan bahwa brand experience berpengaruh positif sebagai mediasi antara self-brand connection dengan brand loyalty. Nilai dari pengalaman pembelian dapat menjadi proses verifikasi kesesuaian konsep diri pelanggan dengan merek Burberry sehingga menimbulkan rasa loyalitas dari pelanggan.
How travel motivation and engagement can boost loyalty to wellness tourism in Yogyakarta Wulan Octavianto Fatihah; Prima Nurita Rusmaningsih
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9009

Abstract

Wellness tourism is a type of special interest tourism that aims to maintain the body's fitness of tourists. Wellness tourism with facilities or activities that involve tourists, such as yoga, spas, and art performances. One of the fitness tourism destinations in Indonesia that is currently entering the development stage is the Special Region of Yogyakarta. These destinations have various kinds of local wisdom to be an attraction in terms of attractive fitness tourism activities. This study was conducted to analyze the effect of tourist motivation on destination loyalty (loyalty to destinations) through the involvement of tourists in wellness tourism in the Special Region of Yogyakarta. This study uses a quantitative approach, the type of explanatory research, by distributing questionnaires to 120 domestic tourists who visit fitness tourism destinations in the Special Region of Yogyakarta using a non-probability sampling technique with purposive sampling. The data analysis technique used is statistic descriptive, regression analysis, and Sobel Test which is used to see the influence between variables, either directly or indirectly. The results of this study indicate that there is an influence between tourist motivation and destination loyalty through the involvement of tourists in wellness tourism in the Special Region of Yogyakarta. In addition, the tourist involvement variable has a mediating role for the tourism motivation variable with destination loyalty.
The Portrait of Community Empowerment in Tamansari Village, Banyuwangi, in the Context of Social Innovation Rusmaningsih, Prima Nurita; Kusumastuti, Retno
JPSI (Journal of Public Sector Innovations) Vol. 8 No. 1 (2023): November 2023
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpsi.v8n1.p1-11

Abstract

Community empowerment is designed to enhance economic development. Government programs that are usually top-down are now formulated to involve the active role of social innovation in the community. This research is focused on community empowerment through indigenous values. Bottom-up community empowerment, namely originating from joint decisions of community groups and for the welfare of the community, as well as assistance from the government, will have long-lasting value. With the indigenous value and indigenous knowledge they have, community groups develop the ability to analyze the condition of their communities and carry out action planning, where community groups are involved from the beginning of the process to the end. This research is intended to validate the community empowerment model of Tamansari Village, Banyuwangi, by using the PRA (Participatory Rural Analysis) concept in the tourism sector. The approach used in this study was post-positivist with qualitative data collection techniques, namely focus group discussions and interviews. The results showed that the community empowerment model in Tamansari Village contains a combination of social innovation and policy concepts. The combination is observed in seven dimensions, namely understanding, institutions, facilitators, implementation of community planning, community capacity building, productive economic business development, and training of community leaders as guides.
Co-Authors Muhammad Ardany Ramadhan Nurul Safitri Retno Kusumastuti Wulan Octavianto Fatihah