Article Per Year (5 Year)
p-Index From 2021 - 2026
1.006
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Bisnis
Widayanto Widayanto
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA PENGGUNAAN SMARTPHONE SAMSUNG (Studi pada Mahasiswa Universitas Diponegoro) Andre Haryanto; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2021.31823

Abstract

Abstract: The decline in the market share of Samsung smartphone was due to the defeat of Samsung with Samsung smartphone competitors in terms of price and product quality on Samsung smartphones. The purpose of this study was to determine the effect of price perception on customer satisfaction on Samsung smartphone product, determine the effect of product quality on customer satisfaction of Samsung smartphone product, determine price perception and product quality in customer satisfaction on smartphone product. This type of research is explanatory research. The research method used is the Non-Probability Sampling technique with the snowball sampling method. By using a questionnaire and google form as data collection methods. Data processing using SPSS 25.0. The samples collected were 97 respondents who used Samsung smartphone type M. the data analysis used was correlation test, simple linier regression test, multiple linier regression test, t test and f test. Based on the results of the analysis, it can be concluded the perception of price and product quality has a positive and significant effect on customer satisfaction. The suggestion put forward in this study is that Samsung smartphones reduce prices and improve product quality, making consumers choose Samsung and increasing the performance of RAM, CPU, GPU and Storage.Keywords: Smartphone; Price Perception; Product Quality; Customer Satisfaction
ANALISIS PROSES BISNIS USAHA MIKRO KECIL MENENGAH (UMKM) KONVEKSI RYAN COLLECTION DI KABUPATAN KUDUS Widayanto Widayanto
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16603

Abstract

Business process management is an abstraction that describes the way people or parties interact within the system, to handle business requests which are described in a particular way. In the business process the company is able to manage each field in it so that the company is able to achieve the goals that have been planned previously. Business processes include the production and manufacturing process in producing goods or services, and then these are marketed as means to market the products. Furthermore, management in terms of finance as a source of funds for financing the production process should also be prepared in order to keep the production of goods maintained properly. In addition, financial management is also intended to pay human resources workers who work on the existing production processes. One of the purpose of business process analysis is to analyze business processes that exist in business organizations related to the use of firm’s resources. Hence, the use of business organization resources can be generated by to be more effective and efficient by business processes analysis. Riyan Collection, an SME in convection industry, does not have well-structured business organization. The operation and production are controlled by the sole owner, so there is no standard procedure to utilize the existing business processes. The purpose of this research is to arrange the Riyan Collection’s organizational structure and to organize the business process model. This research has developed Riyan Collection’s organization structure and the model of business process. This research also suggests the firm to design a computer-based information system to support the management in making decisions..
Analisis Faktor-Faktor Yang Memengaruhi Kepuasan Pengguna Layanan Go-Ride (Studi Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Diponegoro) Septi Puspitasari; Widayanto Widayanto
Jurnal Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i1.23769

Abstract

This research aims to determine factor which the biggest contribution to satisfaction Go-Ride service users. Satisfaction was measured by five initial factors, service quality, price, perceived ease, perceived usefulness and online servicescape. This type research is explanatory research. The sampling technique non probability sampling with purposive sampling and accidental sampling. Samples taken 100 respondents using Go-Ride services in Undip FISIP. The results showed form five variables with 65 indicators only 24 indicators met the value KMO MSA and can be factor analysis, total variance explaned and rotated component matrix forms three components, hereinafter referred service quality, perceived ease and perceived usefulness, regression test stages shows service quality, perceived ease, perceived usefulness partially and simultaneously have positive and significant influence user satisfaction, perceived usefulness was dominant influence user satisfaction. Researcher suggestions to improve service quality, especially responsiveness service, implementation the most effective route selection according user's wishes, implementation reference coupon strategy.
Pengaruh Kualitas Produk layanan dan Citra Merek (Brand Image) Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening Pada Pengguna Simcard IM3 (Studi Pada Mahasiswa Jurusan Administrasi Bisnis FISIP Undip) Widayanto Widayanto
Jurnal Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i2.22690

Abstract

The fast development of information technology has been giving positive impact on its users. This is very enough perceived in the sector of communication. The distance-separated people can still communicate without experiencing obstacles and difficulties. The easiness in communicating is perceivedly more and more increasing with the number of telecomunnication provider. Each provider to other providers, has been competing for consumers’ satisfication. For this goal, the strategy done by that provider is to give good quality of service dan brand image. This type of research is explanatory research, with a population of 100 students from the Department of Business Administration of FISIP, Undip, which are registering and using IM3 card. Sampling on this study uses a non-probability sample which is known as purposive sampling method. The data was collected through questionnaires. The method of analyzing data is Partial Least Square (PLS) analysis, Mediation / Intervening Testing using Variance Accounted For (VAF) and Fit Model Indicators (Model of Indices) using WarpPLS 6. Based on the results of the analysis using WarpPLS 6.0, it can be explained that the results of test of the direct influence on this research model show positive and significant influence. The results of the test of indirect effects on the model also show positive and significant influence. The satisfaction variable as mediation in the model is Partial Mediation. Researcher suggest that the signal of IM3 can be expanded more to be able to expand the range of user communication. In addition, IM3 providers should be able to design IM3 card physical products easier to use.Perkembangan teknologi informasi yang semakin pesat, memberikan dampak positif bagi penggunanya. Hal tersebut sangat terasa pada bidang telekomunikasi. Orang-orang yang terpisahkan oleh jarak, tetap dapat berkomunikasi tanpa mengalami kendala dan kesulitan. Kemudahan berkomunikasi tersebut, semakin dirasakan dengan semakin pesatnya perkembangan jumlah penyedia jasa (provider) sarana telekomunikasi. Masing-masing provider saling berlomba untuk dapat memberikan kepuasan kepada konsumen atas layanan yang diberikan, dengan harapan konsumen akan loyal dan tidak pindah ke “lain hati”. Agar tujuan tersebut dapat diraih, strategi yang digarap provider diantaranya adalah kualitas produk layanan yang baik dan citra merek. Tipe penelitian ini adalah explanatory research, dengan populasi Mahasiswa Jurusan Administrasi Bisnis Fisip Undip yang menggunakan kartu provider IM3 sebanyak 100 responden. Pengambilan sampel pada penelitian ini menggunakan non-probability sampling, yakni dengan metode purposive sampling. Data dikumpulkan melalui kuesioner. Metode analisis data yang digunakan menggunakan analisis Partial Least Square (PLS), Pengujian Mediasi/Intervening dengan menggunakan Variance Accounted For (VAF) dan Indikator Fit Model (Model of Indices) dengan menggunakan WarpPLS 6.0. Berdasarkan hasil analisis perhitungan WarpPLS 6.0 dapat dijelaskan bahwa hasil uji pengaruh langsung pada model penelitian ini menunjukkan hasil pengaruh yang positif dan signifikan. Hasil uji pengaruh tidak langsung pada model juga menunjukkan hasil pengaruh positif dan signifikan. Variabel kepuasan sebagai pemediasi dalam model adalah Partial Mediation. Peneliti menyarankan agar jangkauan signal IM3 dapat diperluas lagi. Agar lebih dapat memperluas jangkauan komunikasi penggunanya. Selain itu, hendaknya provider IM3 dapat merancang produk fisik kartu IM3 lebih mudah penggunaannya.
PENGARUH PAYLATER PAYMENT METHOD DAN SALES PROMOTION TERHADAP IMPULSE BUYING PADA PENGGUNA BLIBLI SEGMEN FASHION DI KOTA SEMARANG Regina Natya Laksita; Andi Wijayanto; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45326

Abstract

Technological developments have a major impact on the business world, namely increasing market competition among e-commerce companies. Blibli as one of the major E-Commerce in Indonesia experienced a decrease in revenue from the previous year based on Blibli's Annual Report 2023. In addition, the amount of Total Processing Value (TPV) is also still far behind compared to other E-Commerce. This study aims to determine the effect of paylater payment method and sales promotion on impulse buying. This type of research is explanatory research, with non-probability sampling techniques and purposive sampling methods. The sample in this study used the lemeshow formula with a total of 97 respondents, consumers of Blibli fashion segment who have used paylater and Blibli promotions in Semarang City. The analysis technique in this study uses validity test, reliability test, correlation coefficient test, determination coefficient test, simple linear regression test, multiple linear test, and classical assumption test with the help of SPSS version 27 software. This study produces findings that show that the paylater payment method and sales promotion partially and simultaneously have a positive and significant effect on impulse buying in Blibli users. This study suggests increasing customer service responsiveness, simplifying procedures in the payment process, diversifying promos, and providing additional incentives such as free gifts for purchases within a certain period of time.Keywords: Paylater Payment Method; Sales Promotion; Impulse BuyingPerkembangan teknologi berdampak besar pada dunia bisnis, yaitu meningkatkan persaingan pasar di antara perusahaan e-commerce. Blibli sebagai salah satu E-Commerce besar di Indonesia mengalami penurunan pendapatan dari tahun sebelumnya berdasarkan Annual Report Blibli 2023. Selain itu, jumlah Total Processing Value (TPV) nya juga masih tertinggal jauh dibandingkan E-Commerce lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh paylater payment method dan sales promotion terhadap impulse buying. Tipe penelitian ini adalah explanatory research, dengan teknik pengambilan sampel non-probability sampling dan metode purposive sampling. Sampel dalam penelitian ini menggunakan rumus lemeshow dengan jumlah 97 responden, konsumen Blibli segmen fashion yang pernah menggunakan paylater dan promosi Blibli di Kota Semarang. Teknik analisis dalam penelitian ini menggunakan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi linear sederhana, uji linear berganda, dan uji asumsi klasik dengan bantuan software SPSS versi 27. Penelitian ini menghasilkan temuan yang menunjukkan bahwa paylater payment method dan sales promotion secara parsial dan simultan berpengaruh secara positif dan signifikan terhadap impulse buying pada pengguna Blibli. Penelitian ini menyarankan untuk meningkatkan responsivitas customer service, menyederhanakan prosedur dalam proses pembayaran, melakukan diversifikasi promo, dan pemberian insentif tambahan seperti hadiah gratis untuk pembelian dalam jangka waktu tertentu.Kata kunci: Paylater Payment Method; Sales Promotion; Impulse Buying
Analisis Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Purchase Decision (Studi Pada Konsumen Emina) Nurul Fathihah Damarani; Widayanto Widayanto; Apriatni E Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45632

Abstract

Emina products are one of the cosmetic products that have experienced declining sales over the past five years, which are thought to be caused by online customer reviews and online customer ratings. This study aims to determine the effect of online customer reviews and online customer ratings on purchase decisions for Emina products. This type of research is an explanatory type of research, and the sample is taken using nonprobability sampling techniques and a purposive sampling approach with accidental sampling. Data collection was carried out by distributing questionnaires to 97 respondents. The results showed that there is a positive and significant influence between online customer reviews and purchase decisions, a positive and significant influence between online customer ratings and purchase decisions, and a significant influence between online customer reviews and online customer ratings simultaneously on purchase decisions. Based on these results, companies are advised to create a special platform containing reviews and ratings of products so as to facilitate the search for information about products and increase consumer purchasing decisions.Keywords: Online Customer Review; Online Customer Rating; Purchase DecisionProduk Emina adalah salah satu produk kosmetik yang mengalami penjualan yang penurunan penjualan selama lima tahun terakhir yang diduga diakibatkan oleh online customer review dan online customer rating.Penelitian ini bertujuan untuk mengetahui pengaruh online customer review dan online customer rating terhadap purchase decision produk Emina. Tipe penelitian ini adalah tipe penelitian eksplanatif dan sampel diambil menggunakan teknik nonprobablity sampling dan menggunakan pendekatan purposive sampling dengan accidental sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner kepada 97 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara online customer review terhadap purchase decision, pengaruh positif dan signifikan antara online customer rating terhadap purchase decision, serta pengaruh yang signifikan antara online customer review dan online customer rating secara simultan terhadap purchase decision. Berdasarkan hasil tersebut, perusahaan disarankan untuk membuat platform khusus berisi review dan rating terhadap produk sehingga mempermudah pencarian informasi mengenai produk dan meningkatkan keputusan pembelian konsumen.Kata Kunci: Online Customer Review; Online Customer Rating; Purchase Decision
PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CONTINUANCE INTENTION PENGGUNAAN E-WALLET LINKAJA PADA GENERASI Z DI KOTA SEMARANG Irkhas Ndaru Pamungkas; Apriatni Endang Prihatini; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45324

Abstract

The rapid development of the internet contributed to the emergence of e-wallets. E-wallet always presents useful and easy-to-use services not only to creating it on purpose, but also to keep consumers using the services. However, LinkAja, according to Insight Asia's 2023 survey, experienced a decline in user interest. This study aims to determine the effect of perceived usefulness and perceived ease of use on continuance intention by using a quantitative approach. This research was part of an explanatory research project that combined a purposive sample strategy with non-probability sampling approaches. This research sampled 97 Gen-Z users of LinkAja in Semarang. The analysis SPSS version 27 software. Partially and simultaneously, the perceived usefulness and perceived ease of use had a positive and significant affect on LinkAja continuance intention. This study suggests that LinkAja e-wallet can implement loyalty programs by giving points for user transactions. E-wallet LinkAja can also provide more diverse promotions to make it easier for users to save transactions.Keywords: Perceived Usefulness; Perceived Ease Of Use; Continuance Intention.Perkembangan internet yang begitu pesat turut mendorong munculnya e-wallet. E-wallet senantiasa menghadirkan layanan yang berguna dan mudah digunakan tidak hanya untuk menciptakan niat penggunaan, tetapi juga penggunaan berlanjut. Akan tetapi, LinkAja menurut survei Insight Asia 2023 mengalami penurunan minat penggunaan berlanjut oleh para penggunanya. Penelitian ini bertujuan untuk mengetahui pengaruh perceived usefulness dan perceived ease of use terhadap continuance intention dengan menggunakan pendekatan kuantitatif. Penelitian ini termasuk ke dalam explanatory research menggunakan teknik pengambilan sampel non probability sampling dengan metode purposive sampling. Sampel dalam penelitian ini menggunakan rumus lemeshow dengan jumlah 97 responden  yang merupakan pengguna e-wallet LinkAja pada Generasi Z di Kota Semarang. Analisis data memanfaatkan  software SPSS versi 27. Perceived usefulness dan perceived ease of use secara parsial dan simultan berpengaruh secara positif dan signifikan terhadap continuance intention e-wallet LinkAja. Penelitian ini menyarankan agar e-wallet LinkAja dapat menerapkan program loyalty dengan memberikan poin atas transaksi pengguna. E-wallet LinkAja juga dapat memberikan promo yang lebih beragam untuk mempermudah pengguna dalam menghemat transaksi.Kata Kunci: Perceived Usefulness; Perceived Ease Of Use; Continuance Intention.
Pengaruh E-Service Quality Dan Diskon Terhadap Keputusan Pembelian Dengan E-Trust Sebagai Variabel Intervening (Studi Pada Pengguna Marketplace Blibli Di Kota Semarang) Audia Yolanda Wulandari; Ngatno Ngatno; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45617

Abstract

Blibli visitors experience fluctuations and tend to decrease from 2019 to 2022. The aim of this research is to determine whether there is an influence of e-service quality and discounts on purchasing decisions with e-trust as an intervening variable for Blibli marketplace users in Semarang City. This type of research is explanatory research and the sampling technique is nonprobability sampling with purposive sampling. Data was analyzed using SmartPLS 4. The sample was 97 respondents using the Blibli marketplace in Semarang City. The results of the research show that there is a positive and significant influence between e-service quality on e-trust, there is a positive and significant influence of discounts on e-trust, there is a positive and significant influence of e-service quality on purchasing decisions, there is a positive and significant influence of discounts on decisions purchasing, and there is a positive and significant influence of e-trust on purchasing decisions. The research results show that e-trust is able to mediate the influence of e-service quality on purchasing decisions and e-trust is able to mediate the influence of discounts on purchasing decisions.Keywords: Discounts; E-Service Quality; E-Trust; Purchasing DecisionsPengunjung Blibli mengalami fluktuasi dan cenderung menurun dari 2019 sampai 2022. Tujuan penelitian ini untuk mengetahui ada tidaknya pengaruh e-service quality dan diskon terhadap keputusan pembelian dengan e-trust sebagai variabel intervening pada pengguna marketplace Blibli di Kota Semarang. Tipe penelitian ini yaitu explanatory research dan teknik pengambilan sampel yaitu nonprobability sampling dengan purposive sampling. Data dianalisis menggunakan SmartPLS 4. Sampel sebanyak 97 responden pengguna marketplace Blibli di Kota Semarang. Hasil penelitian menunjukkan terdapat pengaruh positif dan signifikan antara e-service quality terhadap e-trust, terdapat pengaruh positif dan signifikan diskon terhadap e-trust, terdapat pengaruh positif dan signifikan e-service quality terhadap keputusan pembelian, terdapat pengaruh positif dan signifikan diskon terhadap keputusan pembelian, serta terdapat pengaruh positif dan signifikan e-trust terhadap keputusan pembelian. Hasil penelitian menunjukkan e-trust mampu memediasi pengaruh antara e-service quality terhadap keputusan pembelian dan e-trust mampu memediasi pengaruh antara diskon terhadap keputusan pembelian.Kata Kunci: Diskon; E-Service Quality; E-Trust; Keputusan Pembelian
Pengaruh Desain Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Mebel Pada Cv Manunggal Rotan Jepara M. Fahim Khilda; Agung Budiatmo; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45598

Abstract

In the modern era, the growth of Business world is fast, one of them is furniture industry. Increasing the existence of the company can be done by done by having a high purchasing decisions of the customer. High purchasing decision can be influenced by a good product design, an affordable price, and a good promotion. Based on the sales data of CV Manunggal Rotan Jepara, every year experiencing an unstable tendency. This research aims to know the influence of product design, price, and promotion on the furniture purchasing decisions in CV. Manunggal Rotan Jepara. The data is gathered using a questionnaire and there are 96 respondents of CV. Manunggal Rotan Jepara consumers who have made at least one transaction. The result of this research shows that product design, price, and promotion have positive influences on the purchasing decisions of the furniture in CV. Manunggal Rotan Jepara. Based on these result, the suggestions that can be given in terms of design product are pay attention to product neatness by carrying out quality control before the product is marketed and characterize the product. Then, in terms of price, by improving the products which are sold, so that they can provide benefits at the right price. In terms of promotion, using various media, and increasing the frequency of advertising, and carry out incentivization. Keyword: Product Design; Price; Promotion; Purchasing DecisionsPada era modern pertumbuhan dunia bisnis semakin cepat, salah satunya industri furniture. Untuk meningkatkan eksistensi perusahaan dapat dilakukan dengan memiliki tingkat keputusan pembelian yang tinggi. keputusan pembelian yang tinggi dapat dipengaruhi oleh desain produk yang baik, harga yang terjangkau dan promosi yang baik. Berdasarkan data penjualan CV Manunggal Rotan Jepara, setiap tahunnya mengalami kecenderungan tidak stabil. Penelitian ini bertujuan untuk mengetahui pengaruh antara desain produk, harga, dan promosi terhadap keputusan pembelian mebel CV Manunggal Rotan Jepara. Data yang dikumpulkan di penelitian ini dengan kuesioner dan sampel sebanyak 96 responden konsumen CV Manunggal Rotan Jepara yang sudah melakukan transaksi minimal satu kali. Hasil dari penelitian ini menunjukkan bahwa desain produk, harga, dan promosi memiliki pengaruh positif terhadap keputusan pembelian mebel CV Manunggal Rotan Jepara. Berdasarkan hasil tersebut maka saran yang dapat diberikan dari segi desain produk adalah memperhatikan kerapian produk dengan melakukan quality control sebelum produk dipasarkan serta memberikan ciri khas pada produk. Dari segi harga dengan cara peningkatan terhadap produk yang dijual agar dapat memberi manfaat sesuai harga. Dari segi promosi dengan menggunakan berbagai media dan meningkatkan frekuensi periklanan, dan pemberian insentif. Kata Kunci: Desain Produk; Harga; Promosi; Keputusan Pembelian
Co-Authors Agung Budiatmo Andi Wijayanto Andre Haryanto Apriatni E Prihatini Apriatni Endang Prihatini Audia Yolanda Wulandari Irkhas Ndaru Pamungkas M. Fahim Khilda Ngatno Ngatno Nurul Fathihah Damarani Regina Natya Laksita Septi Puspitasari