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All Journal Visualita : Jurnal Online Desain Komunikasi Visual Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)
Subadi Subadi
Fakultas Film Dan Televisi, Institut Kesenian Jakarta
Arts Humanities

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Implementasi ChatGPT untuk Meningkatkan Kreativitas & Efisiensi dalam Produksi Video Pada Media Subadi
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 2 (2025): April 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i2.12679

Abstract

The purpose of this study is to explore the application of ChatGPT in increasing efficiency and creativity in the video production process in the media industry. The method used in this study is a qualitative approach with interviews and in-depth observations of the creative team on the Kata Dokter YouTube channel, which has implemented ChatGPT in creating video scripts. Data collected through producer interviews provides an overview of how ChatGPT is used in developing creative ideas and writing scripts. The main argument in this study is that ChatGPT can accelerate the creative process and provide new, relevant ideas. ChatGPT has been shown to reduce script creation time by up to 51%. The results of this study indicate that the application of AI in the creative process has a significant impact in terms of time efficiency and content quality. However, human creativity remains an important factor that cannot be replaced in developing authentic and interesting content. This study concludes that ChatGPT can be a very useful tool in supporting the creative process in the media industry, but collaboration between technology and human creativity is still needed to achieve maximum results.
The Estetika Hiperbola dan Surealisme dalam Fotografi Komersial: Studi Kasus Digital Imaging Studio Tandaseru Abdul Hakim Santoso; Subadi Subadi
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.9888

Abstract

Digital Imaging has shifted commercial photography from a recording practice to a controlled process of constructing persuasive visual realities. This study analyzes hyperbolic and surreal aesthetics in the Samsung Galaxy S25 FE campaign produced by Studio Tandaseru and explains how three-dimensional environments, photography, and digital compositing translate product claims into visual experience. A descriptive qualitative approach with a single-case-study design was applied to four publicly available visual artifacts consisting of two three-dimensional clay renders and two final composites. The artifacts were examined through Feldman’s stages of description, formal analysis, interpretation, and evaluation, supported by cross-artifact comparison and relevant visual-media literature. The findings show that Digital Imaging operates through three connected layers: virtual-space construction, photographic and CGI integration, and communicative signification. Hyperbole appears through scale emphasis, idealized lighting, controlled space, and impossible spatial events, while surrealism emerges from the seamless coexistence of physical subjects and synthetic elements. These operations form synthetic realism that converts abstract claims about performance and artificial intelligence into accessible, emotionally persuasive scenes. The study positions Digital Imaging as a strategic visual-communication method rather than a post-production technique and offers an analytical framework for evaluating contemporary commercial imagery.
Co-Authors Abdul Hakim Santoso