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All Journal Jurnal Agriovet Tarjih: Agribusiness Development Journal Agribusiness Journal
Haerunianti
Universitas Muslim Buton
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Tarjih: Agribusiness Development Journal

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Analisis Elastisitas Transmisi Harga Jagung Manis (Zea mays sacchara) di Kelurahan Karing-Karing Kota Baubau Tabia, La Aman; Iksan, Muhamad; Haerunianti; Azizu, Muhamad; Ayu, Hesti Lestari
Tarjih : Agribusiness Development Journal Vol. 4 No. 01 (2024): VOLUME 04, NOMOR 01, JUNI 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i01.774

Abstract

Petani memiliki peluang untuk memasarkan jagung manis mereka. Namun, mereka hanya fokus pada peningkatan produksi tanpa memahami informasi pasar yang bisa meningkatkan harga produk tersebut. Akibatnya, petani mendapatkan harga yang lebih rendah karena waktu panen jagung tidak sesuai dengan kenaikan harga di pasar. Tujuan dari penelitian ini berdasarkan masalah di atas, yaitu sebagai berikut: untuk menganalisis efisiensi tataniaga jagung manis di Kelurahan Karing- Karing Kecamatan Bungi Kota Baubau dan untuk menganalisis elastisitas transmisi harga jagung manis di Kelurahan Karing-Karing Kecamatan Bungi Kota Baubau. Elastisitas transmisi harga jagung manis pada saluran I dan II yaitu sebesar 0,24%. Harga ditingkat pengecer memiliki dampak signifikan terhadap harga yang diterima oleh petani. Perubahan harga ditingkat pengecer akan tercermin dalam perubahan harga jagung manis ditingkat petani. Oleh karena itu, perubahan harga di pasar harus menjadi pertimbangan utama dalam manajemen usahatani jagung manis untuk memastikan keberlanjutan dan keuntungan yang lebih baik bagi petani di Kelurahan Karing-Karing Kota Baubau.
Innovation in Agrotourism Development and Digital Marketing Approach to Encourage Purchase Interest at BPP Baubau City Haerunianti; Hasrin
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.867

Abstract

Effective marketing of dragon fruit agrotourism and marketing tactics, which play a significant role in determining consumer buying interest, require innovation in agrotourism development to ensure customers are interested in purchasing. 1) Explain how innovation in dragon fruit agrotourism has increased consumer interest in making purchases; 2) Examine digital marketing tactics for dragon fruit agrotourism to boost consumer interest in making purchases. This kind of study makes use of qualitative research. The research sample consisted of 10 respondents, including owner of an agrotourism business, employee, trader in the agrotourism industry, and seven visitors or clients. Using descriptive data analysis, the 4P marketing concept was referenced. Numerous earlier studies have not reported on this research. Many fruit plant kinds and other plants promoting tourism require innovation in agrotourism development. Innovations in agrotourism development are necessary to pique consumers' interest in intense purchases; these innovations can decide how well dragon fruit agrotourism marketing works. Based on the study's findings on dragon fruit agrotourism development innovations at BPP, including applying a marketing mix comprising goods, costs, promotions, and suitable locations. The SWOT analysis of the agrotourism marketing plan reveals internal variables, including the company's strength, a wellthought-out and innovative agrotourism concept, and a key location. The company's weak point is inadequate amenities, such as playgrounds for kids and lodging. External reasons include the high number of foreign visitors and the community's popularity of dragon fruit-based economic prospects. Extreme or unpredictable weather fluctuations and perishable agricultural products pose a hazard to the firm.
Co-Authors Ayu, Hesti Lestari Azizu, Muhamad Dzulqarnain, Andi Hasrin Hesti Lestari Ayu La Aman Tabia La Aman Tabia Muhamad Iksan Tabia, La Aman