Garuda - Garba Rujukan Digital

Rachmat Kriyantono

Universitas Brawijaya, Malang, Indonesia

Author-ID : 4378432

Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Implementation of Marketing Communication Strategy for Alcoholic Products in Social Sensitivity and Legal Protection Mahesa Maulana; Rachmat Kriyantono; Bambang Dwi Prasetyo
International Journal of Science and Society Vol 3 No 3 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

The role of marketing communication strategy is very important for companies in marketing products to their target market. Marketing communication of alcoholic beverage products which is hampered by promotion, marketing and distribution requires the right strategy in its implementation to ensure business continuity. This research has an exploratory constructivist paradigm. The purpose of this study was to determine the strategy carried out by the management of PT. Multi Bintang Indonesia as a marketing communication strategy for Bir Bintang alcoholic beverages. The research data collection method is through in-depth interviews, observation, and documentation. The data analysis of this research is descriptive qualitative. Informant data collection technique is purposive sampling at the Area Business Manager and Business Development Executive PT. Multi Bintang Indonesia Commerce. The results of the study reveal that the company's strategy is more focused on online aspects, including the use of social media, websites and e-commerce to inform products, sales, and campaigns. The form of marketing communication carried out by PT. Multi Bintang Indonesia in the form of direct and interactive marketing, sales promotion, event marketing, merchandise, personal selling, public relations, and word of mouth.

A Risk Communication Strategy to Support Implementation Child Rights Protection Program: A Descriptive Qualitative Study in ALIT Indonesia Foundation during the COVID-19 Pandemic Amalia Fibrianty; Rachmat Kriyantono; Maulina Pia Wulandari
International Journal of Science and Society Vol 3 No 4 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

During the pandemic COVID-19, the number of Child Rights violations have been increased such as sexual harassment, the exploitation of the children, and child abuse. Moreover, during the regulation such as “lockdown” that forced people to stay at home has been putting the children into another risks. Thus, it is important for Civil Society Organization (CSO) who works with the children to have its risk communication strategy in its Child Rights Protection (CRP) program implementation. This study is to address the risk communication and community engagement (RCCE) strategy in supporting the sustainability of CRP program implementation in ALIT Indonesia Foundation during pandemic COVID-19. The writer assumed that the organization has been applied a good strategy for its risk management. Moreover, using a descriptive qualitative research methods and data gathering from interview and literature review, it founds that the risk communication strategy adjustment applied by ALIT Indonesia Foundation on its CRP program implementation not only helped the organization in working with the children and their family as the target group, but also giving advocacy about the Child Rights to the stakeholders during pandemic COVID-19. The organization run some strategies based on the government’s health protocols during pandemic, such as physical distancing, wearing mask, hand washing. They also use social media such as Zoom, WhatsApp, Facebook, Instagram and YouTube to outreach their target group who live in the internet-accessible area, but for those who are living in the remote area, they had field staffs as the interconnector to their volunteer in the field, and spread the key messages of the CRP program through local radio station, or they gather the children of 4 who live nearby to disseminate the information.

Hidayatullah.com and Liputanislam.com Editorial Policies in Middle East Conflict Reporting Nafisah Zahra; Rachmat Kriyantono; Bambang Dwi Prasetyo
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 6 No. 3 (2023): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/endlessjournal.v6i3.196

Online media has been widely used as a media for jihad by Islamic activists around the world, including in Indonesia. These media include HIdayatullah.com and Liputanislam.com. The two media reported on the conflict that occurred in the Middle East. In this study, researchers used the theory of message content hierarchy in the Shoemaker & Reese mass media. Based on the explanation above, this study aims to find out how the theory of influence hierarchy is applied in determining the production of news about the Middle East conflict in the online media Liputanislam.com and Hidayatullah.com. Researchers use the post-positivism paradigm as a research approach. The research method used in this study is descriptive analysis. The data collection method in this study was interviews with the editors of Liputanislam.com, news writers of Liputanislam.com, and editors of Hidayatullah.com. The results of the study show that there are similarities and differences in the editorial policies of Liputanislam.com and Hidayatullah.com in reporting on Middle East conflicts. The similarities lie at the individual and ideological levels. At the individual level, both news writers for Liputanislam.com and Hidayatullah.com have foreign language skills, namely English and Arabic. At the ideological level, the editors of Liputanislam.com and Hidayatullah.com believe that the mainstream media in Indonesia needs to be more balanced and make many mistakes in publishing news about the Middle East conflict. Meanwhile, the difference is at the organizational and extramedia levels. At the organizational level, Liputanislam.com media workers are given more freedom in choosing news sources than Hidayatullah.com media workers. For the extramedia level, Hidayatullah.com editors tend to choose news sources from authoritative media or official news sites and news agencies owned by Middle Eastern countries. On the other hand, the editorial staff of Liputanislam.com refers to media they think share the same ideology and ideals.

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