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All Journal Jurnal Ilmiah Universitas Batanghari Jambi
M. Fayumi Makhdum
UPN "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

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Pengaruh Kepercayaan dan Persepsi Resiko terhadap Keputusan Pembelian Shopee di Sampang M. Fayumi Makhdum; Siti Aminah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 2 (2022): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i2.1898

Abstract

This study aims to analyze and examine the effect of trust and risk perception on purchasing decisions. The population of this study are consumers in Sampang who have shopped at the Shopee Marketplace. The sample of this study was determined using purposive sampling so as to produce 63 respondents. The results in this study indicate that trust is able to make a positive contribution to purchasing decisions for shopee users in Sampang Regency. The perception of risk makes a positive contribution to the purchasing decisions of Shopee users in Sampang district.
Co-Authors Siti Aminah