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All Journal Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Siti Aminah
UPN "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kepercayaan dan Persepsi Resiko terhadap Keputusan Pembelian Shopee di Sampang M. Fayumi Makhdum; Siti Aminah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 2 (2022): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i2.1898

Abstract

This study aims to analyze and examine the effect of trust and risk perception on purchasing decisions. The population of this study are consumers in Sampang who have shopped at the Shopee Marketplace. The sample of this study was determined using purposive sampling so as to produce 63 respondents. The results in this study indicate that trust is able to make a positive contribution to purchasing decisions for shopee users in Sampang Regency. The perception of risk makes a positive contribution to the purchasing decisions of Shopee users in Sampang district.
Pengaruh Penilaian Produk, Promosi dan Layanan COD (Bayar di Tempat) Terhadap Keputusan Pembelian pada Marketplace Shopee di Sidoarjo Mayangsari Mayangsari; Siti Aminah
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.592

Abstract

This study aims to determine the effect of product rating, promotion, and COD (cash on delivery) service on purchasing decisions at the Shopee marketplace in Sidoarjo. Respondents in this study are consumers who have shopped at the Shopee marketplace who are domiciled in Sidoarjo, with a sample of 80 people. Sampling in this study using non-probability sampling with purposive sampling technique. The data pocessing used PLS (Partial Least Square) with the help of the SmartPLS 3.0 application. Based on the test, the result and conclusions were found that product rating, promotion, and COD service have a positive and significant effect on purchase decision at the Shopee marketplace in Sidoarjo.
Pengaruh NCT 127 Sebagai Brand Ambassador, Electronic Word of Mouth (e-WOM), dan E-Service Quality terhadap Keputusan Pembelian pada E-commerce Blibli.com Achmad Abdi Syarifudin; Siti Aminah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.625 KB) | DOI: 10.47467/alkharaj.v5i6.3676

Abstract

This study discusses the influence of NCT 127 as a brand ambassador, electric word of mouth, and e-service quality on purchasing decisions in Blibli.com e-commerce. The independent variables in this study are brand ambassadors, electric word of mouth, and e-service quality while the dependent variable is the Blibli.com e-commerce purchasing decision. The research method used is quantitative research method with a total of 100 respondents obtained using random sampling method from the entire NCTzen population who are followers of the @Nctzenarea Instagram account. This study uses the Parliat Least Square (PLS) test tool and the results of this study indicate that brand ambassadors, electronic word of mouth, and e-service quality have a positive and significant effect on purchasing decisions in Blibli.com e-commerce. Keywords: Brand Ambassador ; Electric Word of Mouth ; E-Service Quality ; Purchase Decision
Co-Authors Achmad Abdi Syarifudin M. Fayumi Makhdum Mayangsari Mayangsari