Jurnal Ilmiah Universitas Batanghari Jambi
Vol 22, No 2 (2022): Juli

Pengaruh Kepercayaan dan Persepsi Resiko terhadap Keputusan Pembelian Shopee di Sampang

M. Fayumi Makhdum (UPN "Veteran" Jawa Timur)
Siti Aminah (UPN "Veteran" Jawa Timur)

Article Info

Publish Date
26 Jul 2022

Abstract

This study aims to analyze and examine the effect of trust and risk perception on purchasing decisions. The population of this study are consumers in Sampang who have shopped at the Shopee Marketplace. The sample of this study was determined using purposive sampling so as to produce 63 respondents. The results in this study indicate that trust is able to make a positive contribution to purchasing decisions for shopee users in Sampang Regency. The perception of risk makes a positive contribution to the purchasing decisions of Shopee users in Sampang district.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...