Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Enrichment : Journal of Management
Lili Supriyadi
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of the Effect of Hashtag "Sharia" on Customer Satisfaction with Consumer Category of Sharia Banks and Conventional Banks as Moderating Variables Lili Supriyadi; Deni Pandu Nugraha
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (961.019 KB)

Abstract

This study aims to analyze the influence of "sharia" hashtags on customer satisfaction and the influence of the "sharia" hashtag on customer satisfaction moderated by the bank category. The research method uses a questionnaire survey and partial least square testing with bogor and south tanggerang area respondents. The results revealed that hashtag "sharia" affects customer satisfaction, other research results also revealed the category of banks can strengthen the influence of hashtag "sharia" on customer satisfaction.
Co-Authors