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All Journal Jurnal Mantik Jurnal Ekonomi Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Manajemen
Joko Suhariyanto
Universitas Siber Asia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Green Marketing and Ecotourism Model Development Concept Joko Suhariyanto
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2667

Abstract

Tourism can grow and develop well when it is supported by government policies that are oriented towards the development of a sustainable tourism industry. This article intends to demonstrate the relevance of green marketing for tourism, particularly nature-based tourism. At the same time, this study demonstrates the risk of overuse of strong ecological characters, such as ecotourism and nature tourism among others, when associated with low-quality environmental products. This study uses a qualitative approach with descriptive methods in analyzing the results of research on the concept of green marketing and ecotourism. The results show that with the increasing importance of the natural environment in tourism, environmental marketing should be used by considering the parameters of social responsibility and ethics
THE INFLUENCE OF CONSUMER BEHAVIOR ON ONLINE PURCHASE DECISIONS THROUGH GOFOOD IN BANDUNG CITY Joko Suhariyanto
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research was to investigate the impact of consumer behavior on purchasing decisions made for food and beverages using the GoFood application as the medium for the investigation. One of the companies that runs as Indonesia's leading meal delivery service provider site is GoFood, which is owned and operated by GoFood. The business, which already faces competition from a number of other companies, is attempting to persuade consumers to continue using GoFood as a way to fulfill their requirements for placing food orders. This is particularly important in the city of Bandung, which is seeing a growing trend. Purposive sampling, which is a subtype of non-probability sampling, was utilized for this survey's collection of data using a Likert scale. The method for analyzing the data was multiple linear regression, and the results were interpreted with the help of the SPSS (Statistical Product Moment and Service Solution) program for windows version 20.0. According to the findings of the research, the consumer behavior (including cultural, social, personal, and psychological variables) on each modification as a whole was considered to be good criterion by the community.
Pengaruh Budaya Kerja dan Gaya Kepemimpinan terhadap Kinerja Karyawan (Studi Kasus pada PT. Young Nam Belt di kota Busan, Korea Selatan) Hendi Budiman; Joko Suhariyanto; Yusuf Setyadi
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 9 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v14i9.4163

Abstract

Tujuan dari penelitian ini adalah untuk menguji apakah budaya kerja dan gaya kepemimpinan berpengaruh terhadap Kinerja Karyawan di PT. Youngnam Belt di Busan Korea Selatan. Metode yang digunakan dalam penelitian adalah kuantitatif dengan pendekatan explanatory research. Teknik pengumpulan data yang digunakan adalah kuisioner dan dokumentasi. Teknik analisis data menggunakan regresi berganda dengan bantuan software SPSS. Hasil penelitian menujukan bahwa budaya kerja memiliki pengaruh positif signifikan terhadap kinerja di perusahaan. Hal ini terbukti dari hasil uji SPSS menunjukkan bahwa t_hitung 2.478 dan t_tabel 1.65870 terdapat hubungan linier antara budaya kerja (X1) dan kinerja (Y) secara signifikan liniearity sebesar 0.000 < 0.05. Gaya kepemimpinan memiliki pengaruh positif signifikan terhadap kinerja karyawan di perusahaan, dari hasil uji SPSS menunjukkan bahwa t_hitung 6.040 dan t_tabel 1.65870 terdapat hubungan linier antara gaya kepemimpinan (X2) dan Kinerja (Y) secara signifikan liniearity sebesar 0.000 < 0.05. Budaya kerja dan gaya kepemimpinan memiliki pengaruh yang positif signifikan terhadap kinerja, dari hasil uji F di SPSS menunjukan bahwa tingkat signifikan yang didapat lebih kecil yakni 0.000 dari standar yakni 5% atau 0.05 dan hasil perbandingan antara (F_hitung ≥ F_tabel) 51,671 ≥ 2.30, maka dapat disimpulkan bahwa H_a diterima dan H_o ditolak). Hasil uji regresi berganda menunjukkan bahwa variable budaya kerja b1 = 0.221 adalah nilai koefisien regresi variable X1 memberikan nilai 0.221 (bertanda positif) yang berarti bahwa jika (X1) naik sebesar 1 satuan maka variable (Y) akan naik sebesar 0.221, dan disimpulkan bahwa jika (X1) semakin baik maka (Y) akan semakin baik pula. Sedangkan variabel gaya kepemimpinan b2 = 0.373 adalah nilai koefisien regresi variable (X2) memberikan nilai 0.373 (bertanda positif) yang berarti bahwa jika (X2) naik sebesar 1 satuan maka variable (Y) akan naik sebesar 0.373, dan disimpulkan bahwa jika X2 semakin baik maka (Y) akan semakin baik pula.
Faktor-faktor yang Mempengaruhi Kinerja Pemasaran dalam Usaha Budidaya Hidroponik di Tunas Hidroponik Menggunakan Regresi Linear Supan Sopyan; Ratih Anggoro Wilis; Joko Suhariyanto
MAMEN: Jurnal Manajemen Vol. 3 No. 2 (2024): April 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i2.3277

Abstract

The cultivation of plants through hydroponics represents a novel innovation in the field of agriculture, especially in limited land areas. Hydroponics has the potential to yield agricultural products that are highly profitable. Additionally, each hydroponically grown product possesses specific competitive advantages that are assumed to enhance marketing performance. This research aims to explore the influence of product innovation and competitive advantages on marketing performance within hydroponic farming groups. The research methodology involves quantitative descriptive analysis, utilizing both t-tests and simultaneous F-tests to determine the impact of each variable and whether both variables collectively affect marketing performance. The variables examined include product innovation (X1) and competitive advantage (X2) as independent variables, and marketing performance (Y) as the dependent variable. The research findings demonstrate that both product innovation and competitive advantage individually have a significant impact on enhancing the marketing performance of hydroponic products. Moreover, both product innovation and competitive advantage, when considered simultaneously, significantly contribute to the improvement of marketing performance for hydroponically produced goods. This study underscores the importance of innovative hydroponic products possessing competitive advantages over other agricultural products. Such attributes are crucial for boosting marketing performance and indirectly creating consumer appeal for hydroponic products.
Co-Authors Hendi Budiman Ratih Anggoro Wilis Supan Sopyan Yusuf Setyadi