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All Journal Ekonomi Bisnis Return : Study of Management, Economic and Bussines Ascendia: Journal of Economic and Business Advancement
Endika Perdana
Universitas Gunadarma
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH ELEMEN MODAL INTELEKTUAL TERHADAP HARGA SAHAM MELALUI ROA SEBAGAI VARIABEL PEMEDIASI PADA BANK BUMN Endika Perdana
Jurnal Ilmiah Ekonomi Bisnis Vol 24, No 2 (2019)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (818.789 KB) | DOI: 10.35760/eb.2019.v24i2.1909

Abstract

Intellectual capital (IC) merupakan konsep dalam menilai kinerja keuangan yang cukup berkembang dalam beberapa tahun belakangan ini. IC terdiri atas tiga elemen yaitu Human Capital Efficiency (HCE), Structural Capital Efficiendy (SCE), dan Capital Employed Efficiency (CEE). Secara umum, IC menggambarkan tentang optimalisasi penggunaan elemen sumber daya perusahaan yang terdiri atas sumber daya manusia, sumber daya struktural, dan sumber daya modal untuk menciptakan nilai tambah bagi perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh IC yang terdiri dari HCE, SCE dan CEE terhadap harga saham melalui kinerja keuangan bank (Return On Asset). Sampel penelitian ini terdiri atas bank BUMN yang terdaftar di Bursa Efek Indonesia dan dipilih secara purposive sampling. Metode statistik yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan secara simultan HCE, SCE dan CEE berpengaruh terhadap ROA. Secara parsial hanya CEE yang memengaruhi kinerja (ROA). Variabel HCE, SCE, CEE, dan ROA  secara simultan berpengaruh terhadap Harga Saham. Variabel CEE memengaruhi nilai harga saham secara parsial.
Determinants and Impact of Digital Transformation on Small Business Performance in the Jabodetabek Area Endika Perdana; Budi Hermana; Adi Kuswanto
Return : Study of Management, Economic and Bussines Vol. 3 No. 10 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i10.282

Abstract

Small business actors are currently facing many challenges, where competition from the small business sector itself is getting tougher and facing the COVID-19 pandemic situation that hit Indonesia in early 2020, this is the biggest challenge faced by business actors, especially small businesses, small business actors may lose many consumers who transact offline. In order to survive, small business actors try new alternatives, namely by selling digitally or online. Researchers identify that the application of digital transformation can improve company performance supported by factors that influence digital transformation. The purpose of this study is to analyze the influence of the factors that support digital transformation and analyze the effect of digital transformation on company performance. This research proves that the application of digital transformation in a business or business can improve business performance for a company or organization.
Pengaruh Kualitas Produk, Fear Of Missing Out (Fomo), Social  Influence, Digital Marketing, Event Marketing Terhadap  Keputusan Pembelian Jersey Sepak Bola Tim Nasional Indonesia (ERSPO) Ivan Maulana; Endika Perdana
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/x5032c50

Abstract

This study examines the causal relationships between product quality, fear of missing out (FOMO), social influence, digital marketing, and event marketing on purchasing decisions for the Indonesian National Team jersey produced by Erspo. Employing a quantitative explanatory design, data were collected from 238 respondents in the Jabodetabek area using purposive sampling and analyzed through SEM-PLS with SmartPLS 4.0. The findings reveal that product quality, FOMO, and social influence significantly and positively influence purchasing decisions, while digital marketing and event marketing demonstrate negative and non-significant effects. The model explains a moderate proportion of variance in purchasing decisions, indicating that consumer behavior is shaped by an interplay of symbolic, psychological, and social mechanisms. Social influence emerges as the most dominant factor, reflecting the role of collective identity and peer validation in shaping consumption patterns.  
Co-Authors Adi Kuswanto Budi Hermana Ivan Maulana