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All Journal Jurnal Riset Akuntansi dan Bisnis Indonesia
Sri Diana
STIE Widya Wiwaha
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS KINERJA KEUANGAN PERBANKAN SYARIAH INDONESIA PADA MASA PANDEMI COVID-19 Sri Diana; Sulastiningsih Sulastiningsih; Purwati Purwati
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 1 No 1 (2021): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.66 KB) | DOI: 10.32477/jrabi.v1i1.327

Abstract

Financial sector is an important thing for a country development. Indirectly, the financial sector will support the economy especially during the pandemic, including the Islamic banking industry. This study aims to analyze the financial performance of Islamic banking in Indonesia based on profitability ratios consisting of BOPO, ROA, ROE, liquidity ratios consisting of Cash ratio and FDR, as well as solvency ratios as measured by the CAR ratio, during the COVID-19 pandemic. This research is descriptive quantitative research by measuring the financial performance of the bank through the level of profitability ratios. The results of this study show that there is a fluctuation changing in the performance values during the COVID-19 pandemic. Bank performance through profitability ratios shows that some sharia banks are classified as efficient and some have decreased the performance. In the liquidity ratio, the average bank experienced a decline in the cash ratio component, with the lowest being at BRI Syariah, which fell by 50.9%. Bank solvency ratio generally shows good performance.
ANALISIS KINERJA KEUANGAN PERBANKAN SYARIAH INDONESIA PADA MASA PANDEMI COVID-19 Sri Diana; Sulastiningsih Sulastiningsih; Purwati Purwati
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 1 No 1 (2021): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v1i1.327

Abstract

Financial sector is an important thing for a country development. Indirectly, the financial sector will support the economy especially during the pandemic, including the Islamic banking industry. This study aims to analyze the financial performance of Islamic banking in Indonesia based on profitability ratios consisting of BOPO, ROA, ROE, liquidity ratios consisting of Cash ratio and FDR, as well as solvency ratios as measured by the CAR ratio, during the COVID-19 pandemic. This research is descriptive quantitative research by measuring the financial performance of the bank through the level of profitability ratios. The results of this study show that there is a fluctuation changing in the performance values during the COVID-19 pandemic. Bank performance through profitability ratios shows that some sharia banks are classified as efficient and some have decreased the performance. In the liquidity ratio, the average bank experienced a decline in the cash ratio component, with the lowest being at BRI Syariah, which fell by 50.9%. Bank solvency ratio generally shows good performance.
ANALISIS PENGARUH CO BRANDING DAN VIRAL MARKETING PRODUK MENU BTS MEAL TERHADAP PERILAKU COMPULSIVE BUYING: (STUDI KASUS: DI MCDONALD’S SULTHAN AGUNG YOGYAKARTA) Muhammad Subkhan; Sri Diana; Zaenab Alboneh; Anisa Nur Indah
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 4 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i4.624

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh co branding dan viral marketing produk menu BTS Meal terhadap perilaku compulsive buying pada McDonald’s Sultan Agung Yogyakarta. Sampel dalam penelitian ini adalah ARMY atau penggemar BTS yang membeli produk menu BTS Meal di gerai McDonald’s Sultan Agung Yogyakarta sebanyak 84 responden. Seluruh item pertanyaan dalam kuesioner ini bersifat valid dan reliabel. Persamaan regresi linier berganda yang diperoleh dalam penelitian ini adalah Y= 24,203 + 0,306 X1 - 0,357 X2. Berdasarkan uji t parsial, variabel co branding berpengaruh terhadap compulsive buying karena t hitung lebih dari t tabel, yaitu 2,230 lebih dari 1,164 dengan signifikansi 0,028, variabel viral marketing tidak berpengaruh terhadap compulsive buying karena t hitung kurang dari t tabel, yaitu -0,520 kurang dari 1,164 dengan signifikansi 0,604. Hasil uji f simultan menunjukkan bahwa variabel co branding dan viral marketing produk menu BTS Meal secara bersama-sama berpengaruh terhadap compulsive buying di McDonald’s Sultan Agung Yogyakarta sebesar 5,122 dengan signifikansi 0,008. Variabel co branding dan viral marketing produk menu BTS Meal mampu menjelaskan compulsive buying di McDonald’s Sultan Agung Yogyakarta sebesar 11,2%, sedangkan sisanya sebesar 88,8% dijelaskan atau dipengaruhi oleh variabel lain diluar penelitian.
Co-Authors Anisa Nur Indah Muhammad Subkhan Purwati Purwati Sulastiningsih Zaenab Alboneh