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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Sinta Kurnia Illahi
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Brand Image dan Brand Awareness terhadap Brand Loyalty  pada Pengguna Provider Telkomsel di Surabaya Sinta Kurnia Illahi; Sonia Andarini
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 6 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1121.038 KB) | DOI: 10.47467/reslaj.v4i6.1206

Abstract

The internet is a necessity, this makes the Telkomsel company strive to carry out marketing activities. Marketing activities are expected to create brand image, brand awareness and brand loyalty. This study aims to examine the effect of brand image on brand loyalty of Telkomsel provider users in Surabaya. Data collection techniques using literature studies and questionnaires. Data were analyzed using PLS (Partial Least Square). By using the Wibisono formula, the number of samples used in this study was 100 respondents. The results showed that brand image and brand awareness had a significant effect on brand loyalty to Telkomsel provider users in Surabaya. Keywords: Brand Image, Brand Awareness, Brand Loyalty
Pengaruh Brand Image terhadap Brand Equity melalui Brand Loyalty Provider Telkomsel di Surabaya Sinta Kurnia Illahi; Sonja Andarini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.155 KB) | DOI: 10.47467/alkharaj.v5i2.1250

Abstract

This study aims to examine the effect of brand image on brand equity through the brand loyalty of Telkomsel provider users in Surabaya. This research is a quantitative research, data collection techniques using literature studies and questionnaires. Data were analyzed using PLS (Partial Least Square). Determination of the sample using the Wibisono formula, the number of samples used in this study was 100 respondents. The results showed that brand image had a significant effect on brand equity for Telkomsel provider users in Surabaya, and brand image had a significant effect on brand equity through brand loyalty on Telkomsel provider users in Surabaya. Keywords: Brand Image, Brand Loyalty, Brand Equity
Co-Authors Sonia Andarini Sonja Andarini