Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Ideas: Jurnal Pendidikan, Sosial dan Budaya Kepariwisataan: Jurnal Ilmiah
Ronny Sugiantoro
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGGUNAAN BAHASA DALAM PEMANFAATAN MEDIA BARU: PERSUASIVE LANGUAGE DI MEDIA SOSIAL DALAM MENINGKATKAN MINAT MENGUNJUNGI DESTINASI WISATA Ronny Sugiantoro
Kepariwisataan: Jurnal Ilmiah Vol 16, No 2 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i2.161

Abstract

In the current era of digitalization, the role of social media is very large in supporting product promotion, following online media. Especially in promoting tourist destinations, lately the role of social media is very large in influence. With persuasive, sometimes even provocative language, many tourist destinations have been boosted and become famous thanks to promotions through social media. So that people will also be educated to choose tourist destinations, from the many choices offered through social media. This paper intends to examine the extent to which the role and influence of media language, especially social media (social media) in promoting tourist destinations. The hope is that specific language style formulations for the media, especially social media, can be found in supporting the promotion of tourist destinations.Keywords: Ttourist Destinations; Social Media; Persuasive Language.
Pengaruh Intergrated Marketing Communication terhadap Citra Dodol Picnic sebagai Makanan Khas Kota Garut Apit Buchori; Ronny Sugiantoro
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 2 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Mei)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i2.1273

Abstract

Many companies do not understand about integrated marketing communication that can affect brand image. This research is to test the brand image of the Dodol Picnic brand produced by PT. Herlinah Citra Pratama which can be influenced simultaneously by integrated marketing communication. The method used by researchers using quantitative data analysis was processed with the IBM SPSS version 22 software program with a descriptive method. The results show that it has implemented its communication strategy through several advertising, sales, promotion, public relations, events and direct marketing activities. This simultaneously has a positive influence on brand image, the greater the integrated marketing communication, the more significant it will strengthen the brand image. Improving the brand image of Dodol Picnic, the company s icon production.
Co-Authors Apit Buchori