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All Journal Jurnal Manajemen dan Organisasi Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Ideas: Jurnal Pendidikan, Sosial dan Budaya Kepariwisataan: Jurnal Ilmiah Journal of Management - Small and Medium Enterprises (SME's) Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Apit Buchori
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PERAN DAN STRATEGI PUBLIC RELATION DALAM PEMBENTUKAN CITRA PERGURUAN TINGGI PARIWISATA (Studi Kasus di Sekolah Tinggi Pariwisata Ambarrukmo Yogjakarta) Buchori, Apit
Kepariwisataan: Jurnal Ilmiah Vol. 13 No. 01 (2019): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

The ability to display a positive image for a university that is trustworthy is a necessity that cannot be bargained, given the competitive conditions faced by the world of higher education in Indonesia today are very competitive, not only local and regional even to the global level. One of the work units responsible for the formation of corporate image is public relations. STIPRAM in order to improve its image has carried out roles and several public relations strategies, including building internal and external communication. Internal communications such as employee relations, student relations, management and foundation relations while external communication such as relations with government, associations, LLDikti, collaboration with domestic and foreign universities, tourism industry, media relations, Corporate Social Responsibility ( CSR), Publications, exhibitions and road shows to several high school and vocational schools in edufair form to introduce STIPRAM even closer to prospective students. Keywords: Public Relation, Public Relation strategic, image
PENGARUH CITRA DAN PROSPEK PRODI TERHADAP KEPUTUSAN STUDI MAHASISWA PADA PROGRAM PENDIDIKAN PARIWISATA Apit Buchori
Kepariwisataan: Jurnal Ilmiah Vol 15, No 2 (2021): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

This study was conducted to see how much influence the organizational image and study program prospects have on student decision making in choosing the Department of Tourism Studies at the Ambarrukmo Tourism College, Yogyakarta, both gradually and simultaneously. This research is a causal associative study with a quantitative approach. The variable of this study is image. organization, study program prospects and student purchasing decisions. The object of this research is the student population of the STIPRAM Tourism Study Program class 2018/2019 as many as 110 students, consisting of 70 women and 40 men.as a sample through proportional random sampling technique.Data collection method by conducting questionnaires and data analysis used is multiple linear regression. The results showed that:.(1) The image of the study program has a positive and relevant effect on student decisions as indicated by the value of tcount = 6.120 with a significance of 0.000. (2) Likewise, the prospect of study programs has a positive and quite large influence on student decisions as seen from the value of tcount = 3,479 with a significance of 0.001.Keywords: Organizational Image, Study Program Prospects, Decision Making
PERAN DAN STRATEGI PUBLIC RELATION DALAM PEMBENTUKAN CITRA PERGURUAN TINGGI PARIWISATA Apit Buchori
Kepariwisataan: Jurnal Ilmiah Vol 13, No 1 (2019): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

The ability to display a positive image for a university that is trustworthy is a necessity that cannot be bargained, given the competitive conditions faced by the world of higher education in Indonesia today are very competitive, not only local and regional even to the global level. One of the work units responsible for the formation of corporate image is public relations. STIPRAM in order to improve its image has carried out roles and several public relations strategies, including building internal and external communication. Internal communications such as employee relations, student relations, management and foundation relations while external communication such as relations with government, associations, L2 Dikti, collaboration with domestic and foreign universities, tourism industry, media relations, Corporate Social Responsibility ( CSR), Publications, exhibitions and road shows to several high school and vocational schools in edufair form to introduce STIPRAM even closer to prospective students.Keywords: Public Relation, Public Relation strategic, image
DAYA TAWAR WARISAN BUDAYA KOTA LAMA SEMARANG SEBAGAI DAYA TARIK WISATA MELALUI PROGRAM REVITALISASI Apit Buchori
Kepariwisataan: Jurnal Ilmiah Vol 16, No 2 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i2.163

Abstract

The writing and discussion that researchers are currently doing is presenting the history of the formation and development of the Semarang Old City area since the Dutch colonial era and the revitalization efforts carried out by the Semarang city government as a cultural and tourism wealth of Semarang City. The Old City of Semarang is recognized as a cultural heritage that has a long historical value where this area was built at the end of the 17th century after an agreement was signed between the VOC and the Islamic Mataram kingdom in which the contents of the agreement the Islamic Mataram kingdom would hand over Semarang if the VOC succeeded in conquering the rebellion led by Trunojoyo. Since then, after the handover the VOC built various buildings in the Old City which at that time served as the center of government, industry and trade. Since then, the Old City of Semarang has been dubbed the Little Netherland, considering the atmosphere of the city and the buildings that have been built have similar views to cities in the Netherlands. The large number of historical buildings in European style with unique shapes supported by a well-organized urban spatial arrangement is a special charm for the community, including tourists who visit the city of Semarang. Based on this potential, finally in 2012 the Semarang city government took the decision to start reviving and rebuilding the Old City of Semarang to serve as a leading tourist destination.Keywords: Old Town History, Tourist Attraction, Cultural Heritage, Revitalization
PENGEMBANGAN WISATA ALAM UNGGULAN DALAM MENCIPTAKAN PARIWISATA BERKELANJUTAN DI KABUPATEN SUBANG (Studi Kasus: Curug Cileat) Agung Sulistyo; Agung Nurhaji; Tri Eko Yudiandri; Hani Ernawati; Apit Buchori
Kepariwisataan: Jurnal Ilmiah Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i1.193

Abstract

Abstrak:Pariwisata merupakan salah satu sektor yang sangat penting dalam meningkatkan perekonomian negara, termasuk Indonesia. Berbagai dampak yang dihadirkan oleh sektor pariwisata perlu menjadi perhatian pengelola dan pihak lainnya. Kehadiran pandemi secara langsung mengubah strategi dan fokus pengelolaan. Penelitian ini dilakukan untuk mengembangkan potensi Curug Cileat menjadi objek wisata alam yang berkelanjutan dan memberikan manfaat bagi masyarakat. Langkah ini dapat dilakukan dengan mempelajari kondisi lingkungan internal dan eksternal. Dalam penelitian ini, desain metode campuran digunakan bersamaan dengan Analisa SWOT-8K untuk mengungkapkan berbagai aspek pengembangan Curug Cileat. Informan yang dipilih dalam penelitian ini adalah ketua kelompok pengelola objek wisata di Curug Cileat. Berdasarkan penelitian yang telah dilakukan, objek wisata Curug Cileat berada di Kuadran 1-A. Hasil tersebut memungkinkan pengelola objek wisata dapat menerapkan strategi pertumbuhan agresif. Menciptakan pariwisata berkelanjutan, pengelola dapat memaksimalkan berbagai kekuatan yang dimilikinya, seperti: (1) potensi objek wisata; (2) lokasi objek wisata; (3) kompetensi sumber daya manusia; (4) kesejahteraan karyawan; (5) kebersihan objek wisata; (6) pemberdayaan masyarakat; (7) penerapan protokol kesehatan; (8) keamanan objek wisata; dan (9) keberadaan izin operasional. Selain memaksimalkan potensi yang ada, pengelola juga dapat memanfaatkan berbagai peluang yang muncul, antara lain: (1) keunikan objek wisata; (2) penggunaan TI; dan (3) dukungan masyarakat.Abstract:Tourism is one of the most important sectors in improving the economy of any country, including Indonesia. The various impacts presented by the tourism sector need to be of concern to managers and other parties. The presence of the pandemic directly changed the management strategy and focus. This research is important to do to develop the potential of Curug Cileat to become a natural tourist attraction that is sustainable and provides benefits for the environment. This step can be done by studying the internal and external environmental conditions. In this study, a mix methode design was used in conjunction with the SWOT-8K to reveal various aspects of the development of Curug Cileat. The informant chosen for this study is the head of the tourism object management group at Cileat Curug. Based on the research that has been done, the Cileat Waterfall tourist attraction is in Quadrant 1-A. The results mentioned are possible if the tourism object manager can implement an aggressive growth strategy. To create sustainable tourism, tourism object managers can maximize their various strengths, such as: (1) maximizing the potential of tourist objects; (2) location of tourist objects; (3) competence of human resources; (4) employee welfare; (5) cleanliness of tourist objects; (6) community empowerment; (7) implementation of health protocols; (8) safety of tourist objects; and (9) the existence of operational permits. In addition to maximizing the existing potential, managers can also take advantage of various opportunities that arise, including: (1) the uniqueness of tourist objects; (2) the use of IT; and (3) the existence of community support.
Pengaruh Intergrated Marketing Communication terhadap Citra Dodol Picnic sebagai Makanan Khas Kota Garut Apit Buchori; Ronny Sugiantoro
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 2 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Mei)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i2.1273

Abstract

Many companies do not understand about integrated marketing communication that can affect brand image. This research is to test the brand image of the Dodol Picnic brand produced by PT. Herlinah Citra Pratama which can be influenced simultaneously by integrated marketing communication. The method used by researchers using quantitative data analysis was processed with the IBM SPSS version 22 software program with a descriptive method. The results show that it has implemented its communication strategy through several advertising, sales, promotion, public relations, events and direct marketing activities. This simultaneously has a positive influence on brand image, the greater the integrated marketing communication, the more significant it will strengthen the brand image. Improving the brand image of Dodol Picnic, the company s icon production.
BELLBOY'S ROLE IN CREATING GUEST SATISFACTION AT THE ROYAL AMBARRUKMO HOTEL YOGYAKARTA Febriansyach, Bagas; Sulistyo, Agung; Christiatmani, M.M; Mahanani, Sumiyar; Djamil, Farah Diana; Buchori, Apit
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 6 No. 1 (2024): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v6i1.6377

Abstract

As a tourism-supporting industry, the presence of hotels is able to support tourist activities. The rise of the hotel industry confirms the improvement in tourism and shows tight competition. Management competes to present attractive and quality offers as well as good service offerings. The chain of assignment policy means that the front office department has several divisions, such as the front desk agent, guest relations officer, reservations, telephone operator, and concierge. In the concierge section, there is a bellboy who is responsible for handling guest luggage. Bellboys are at the forefront of hotels when it comes to serving incoming guests. Qualitative research through a case study approach was used in this study. This research will focus on investigating the service practices of bellboy staff at the Royal Ambarrukmo Hotel Yogyakarta. Semi-structured interviews were adopted and collaborated with service dimensions including reliability, tangibleness, responsiveness, assurance, and empathy. The informants used were three bellboy staff. The concepts of Miles Huberman and triangulation are used in data analysis and validation. The Hotel Royal Ambarrukmo Yogyakarta has fully implemented the service dimensions, according to the research findings. This instrument is able to provide hotel guests with satisfaction. Furthermore, the findings of this research can be adopted as a guide for creating quality services and guest satisfaction.
Analisis SOSTAC dan RACE PLANNING Bagi Industri Pendukung Pariwisata Dalam Menciptakan Keberlanjutan Bisnis. Salindri, Yerika Ayu; Insanaputra, Yanuar Satrhio; Buchori, Apit; Sulistyo, Agung
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 12 No. 1 (2025): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v12i1.1055

Abstract

Digital technology can have a significant impact on business development. The release issued by the Organization for Economic Co-operation and Development (OECD) emphasized that business management needs to adopt and optimize the role of technology. However, many business actors have not integrated technology into their overall business activities. Some of the obstacles include limited knowledge, incompetent human resources, and insufficient financial capabilities. However, business actors who have integrated technology also encounter a range of challenges. Other problems include the effectiveness of digital-based management, the creation of publication content, and the ability to evaluate the strategies used. This study aims to investigate how business actors develop the strategies used. This study employs a qualitative research design. This study focuses on several Yogyakarta SMEs, including OliviaRu, Mahayeri, BoogieStore, Modest-Art, and YAD Blangkon. Among the added values of these businesses are their achievements in business management and their ability to increase sales value by 20% compared to the previous year. Additionally, the traffic generated by digital-based business activities attracts consumers to visit their social media pages. SOSTAC analysis serves as a useful reference and method. We selected this framework due to its conceptual nature, which enables the development of a comprehensive digital-based business management strategy. Through a combination of interview activities and application of concepts, this study produced findings on the implementation of digital-based business management strategies. This study shows that SOSTAC analysis and RACE planning can be one solution. The concept illustrates the strategies and tactics employed. The study's results underscore the need for business actors to undertake a range of steps, including conducting situational analysis, conducting SMART analysis, developing strategies, and refining them through the implementation of tactics.
IMPLEMENTATION OF DIGITAL-BASED MARKETING IN CREATING SUSTAINABLE BUSINESS THROUGH SOSTAC ANALYSIS Yudiandri, Tri Eko; Fitriana, Fitriana; Buchori, Apit; Sulistyo, Agung
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.19335

Abstract

This study aims to investigate innovations in digital-based marketing strategies in small and medium businesses. This study uses a qualitative research design. The object of this study is YAD Blangkon, which has implemented technology in its business marketing activities. Moreover, the study highlights the added value of successful business management and a 25% increase in sales value over the previous year. Various concepts can aid in the development of the managed business. One of the references and methods available is SOSTAC analysis. We chose this framework due to its conceptual nature, which enables the development of a more comprehensive digital-based business management strategy. Through a combination of interview activities and the application of the SOSTAC-RACE planning concept, this study produced findings on the application of digital-based business management strategies. This study shows the need for business actors to take various steps, including analyzing the business environment, conducting SMART analyses correctly, developing business strategies, and refining them through the application of tactics in the field.. Keywords: Tourism; Business; Sustainability, SOSTAC-RACE Planning
Pengelolaan Konten Publikasi Desa Wisata: Menciptakan Keunggulan Daya Saing dan Pengelolaan Berkelanjutan Buchori, Apit; Sulistyo, Agung; Annisa, Rosalina Nur; Mahanani, Sumiyar
Jurnal Manajemen dan Organisasi Vol. 16 No. 1 (2025): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v16i1.58625

Abstract

The adoption of digital technology has a significant impact on tourism management. The results released by the Organization for Economic Co-operation and Development (OECD) explain that tourism management needs to optimize the role of technology. However, many tourism managers have not implemented technology, including the management of publication content. Limited knowledge, lack of HR competency, and financial conditions are obstacles that arise. On the other hand, tourism managers who implement technology also face problems. The creativity of publication content and the ability to evaluate strategies are additional problems. This study aims to investigate the management of publication content in high-achieving tourist villages. This study uses a qualitative method through an interpretive perspective. Several high-achieving tourist villages in the Special Region of Yogyakarta and Central Java were selected as objects in this research. Qualitative analysis using the Miles Huberman method was used in this study. The results of the study explain that tourist villages can attract tourist visits through the creativity of publication content. This study produces findings on publication content management, including the need for the role of internal managers, the ability to choose themes and content ideas, the intensity of posts, the use of appropriate social media, and improving HR capabilities. The findings in this study are expected to be a role model for managing tourist village content as an effort to create sustainable management.
Co-Authors Agung Nurhaji Annisa, Rosalina Nur Christiatmani, M.M Djamil, Farah Diana Febriansyach, Bagas Fitriana Fitriana Hani Ernawati Insanaputra, Yanuar Satrhio Mahanani, Sumiyar Ronny Sugiantoro Salindri, Yerika Ayu Sulistyo, Agung Tri Eko Yudiandri Yudiandri, Tri Eko