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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Finance and Business Management Journal (FBMJ)
Budi Rusdian
Universitas Majalengka
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Digital Marketing dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Khalifa Muslim Wear Rita Kusumadewi; Budi Rusdian
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.2238

Abstract

In the new era of marketing, companies are forced to be able to create consumer value because today's marketing is driven by values. The purpose of this paper is to analyze the value using the House of Quality (HOQ) matrix which is one of the tools of Quality Function Deployment (QFD) which is commonly used to increase value through product attributes that will be given to consumers. Equipped with a matrix that illustrates how to create value using HOQ, using data from research that the author has previously carried out in identifying consumer values ​​at private universities in Region III Cirebon-West Java as an example.This research uses explanatory survey method with cross sectional development method. The iteration method is used to determine the number of samples, so that a minimum sample of 116 is obtained, but 150 samples will be used so that the results are more representative of the population. The result shows that the indicator that is considered the most important by the respondents is the reputation of the university and the indicator with the lowest rating is the time of completion of studies. However, the results of consumer assessments regarding customer value indicate that the university's reputation is still unable to provide superior customer value. Thus, the reputation of the university is an aspect that must be improved first before other aspects.
Optimizing MSME Profits using the Simplex Method Alan Rusdiana; Budi Rusdian; Ajeng Siti Nurkolbu; Alfira Hasna Adkhilni; Tria Waliatul Maola
Finance and Business Management Journal Vol. 2 No. 1 (2024): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i1.9815

Abstract

This research aims to calculate the maximum profit from selling spinach chips, onion cakes and steak cakes at Guna Asih MSMEs and to determine the use of the simplex method for raw material constraints faced by Guna Asih MSMEs. In addition, this research uses POM-QM for Windows software to estimate the maximum profit obtained from each production of spinach chips, onion cakes and sistik cakes at Guna Asih UMKM so as to have an accurate estimate. This research method involves problem identification, selection of problem-solving models, data collection, data processing and analysis, model implementation, and evaluation of results. The research results show that the simplex method can be used to determine maximum profits in Guna Asih MSMEs. The maximum profit obtained by MSMEs is IDR. 1,277,778 per day when only producing spinach chips (X1) 1.12 times more than previous production or 336 pcs and producing onion cakes (X2) 5 times more than previous production or 500 pcs. This profit is greater than the profit before optimization which only earned IDR. 900,000 from 300 pcs of spinach chips, 100 pcs of onion cakes and 60 pcs of steak cakes. Apart from that, the use of POM-QM for Windows software is very relevant in solving linear programming problems using the simplex method because it can help in completing maximum profit level calculations quickly, precisely and accurately.
Pengukuran Persepsi Pengguna Terhadap Persepsi Manfaat, Fitur Layanan Dan Keamanan Mobile Banking (Studi Kasus Pada Nasabah BRI Wilayah Ciayumajakuning) Budi Rusdian; Rita Kusumadewi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.7816

Abstract

This research aims to examine the influence of perceived benefits, service features and security of the BRImo application on PT customers. Bank Rakyat Indonesia (Persero) Tbk. The research was conducted using an online questionnaire to BRImo user customers in the Ciayumajakuning area. This research used quantitative descriptive research with a total of 100 respondents and questionnaires were distributed using the Google Form application. The results of this research show that perceived benefits, service features and security have a positive effect on attitudes towards using the BRImo application.
Co-Authors Ajeng Siti Nurkolbu Alan Rusdiana Alfira Hasna Adkhilni Kusumadewi, Rita Tria Waliatul Maola