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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Finance and Business Management Journal (FBMJ) Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Budi Rusdian
Universitas Majalengka, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Digital Marketing dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Khalifa Muslim Wear Rita Kusumadewi; Budi Rusdian
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.2238

Abstract

In the new era of marketing, companies are forced to be able to create consumer value because today's marketing is driven by values. The purpose of this paper is to analyze the value using the House of Quality (HOQ) matrix which is one of the tools of Quality Function Deployment (QFD) which is commonly used to increase value through product attributes that will be given to consumers. Equipped with a matrix that illustrates how to create value using HOQ, using data from research that the author has previously carried out in identifying consumer values ​​at private universities in Region III Cirebon-West Java as an example.This research uses explanatory survey method with cross sectional development method. The iteration method is used to determine the number of samples, so that a minimum sample of 116 is obtained, but 150 samples will be used so that the results are more representative of the population. The result shows that the indicator that is considered the most important by the respondents is the reputation of the university and the indicator with the lowest rating is the time of completion of studies. However, the results of consumer assessments regarding customer value indicate that the university's reputation is still unable to provide superior customer value. Thus, the reputation of the university is an aspect that must be improved first before other aspects.
Optimizing MSME Profits using the Simplex Method Alan Rusdiana; Budi Rusdian; Ajeng Siti Nurkolbu; Alfira Hasna Adkhilni; Tria Waliatul Maola
Finance and Business Management Journal Vol. 2 No. 1 (2024): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i1.9815

Abstract

This research aims to calculate the maximum profit from selling spinach chips, onion cakes and steak cakes at Guna Asih MSMEs and to determine the use of the simplex method for raw material constraints faced by Guna Asih MSMEs. In addition, this research uses POM-QM for Windows software to estimate the maximum profit obtained from each production of spinach chips, onion cakes and sistik cakes at Guna Asih UMKM so as to have an accurate estimate. This research method involves problem identification, selection of problem-solving models, data collection, data processing and analysis, model implementation, and evaluation of results. The research results show that the simplex method can be used to determine maximum profits in Guna Asih MSMEs. The maximum profit obtained by MSMEs is IDR. 1,277,778 per day when only producing spinach chips (X1) 1.12 times more than previous production or 336 pcs and producing onion cakes (X2) 5 times more than previous production or 500 pcs. This profit is greater than the profit before optimization which only earned IDR. 900,000 from 300 pcs of spinach chips, 100 pcs of onion cakes and 60 pcs of steak cakes. Apart from that, the use of POM-QM for Windows software is very relevant in solving linear programming problems using the simplex method because it can help in completing maximum profit level calculations quickly, precisely and accurately.
Pengukuran Persepsi Pengguna Terhadap Persepsi Manfaat, Fitur Layanan Dan Keamanan Mobile Banking (Studi Kasus Pada Nasabah BRI Wilayah Ciayumajakuning) Budi Rusdian; Rita Kusumadewi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.7816

Abstract

This research aims to examine the influence of perceived benefits, service features and security of the BRImo application on PT customers. Bank Rakyat Indonesia (Persero) Tbk. The research was conducted using an online questionnaire to BRImo user customers in the Ciayumajakuning area. This research used quantitative descriptive research with a total of 100 respondents and questionnaires were distributed using the Google Form application. The results of this research show that perceived benefits, service features and security have a positive effect on attitudes towards using the BRImo application.
Peran Inovasi Dalam Meningkatkan Daya Saing UMKM : Sinergi Orientasi Pasar Dan Adopsi Teknologi Digital LM, L Suparto; Zaenuddun Nur, Latief; Rusdian, Budi; Hakim, Abdul
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 2 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/vr3gz727

Abstract

MSMEs in Majalengka Regency face challenges such as limited capital, low adoption of digital technology, and insufficient marketing networks. However, they possess significant economic potential based on local wisdom. This study aims to analyze the influence of market orientation and digital technology adoption on MSME competitiveness through the mediating role of innovation. The research method employs a verificative (hypothesis-testing) approach using purposive sampling on 130 local wisdom-based MSMEs in Majalengka. Data analysis was conducted using Structural Equation Modeling (SEM-PLS). The results show that market orientation and technology adoption have a significant positive influence on both innovation and competitiveness directly. Innovation is proven to fully mediate the effect of market orientation and technology adoption on competitiveness. These findings imply the need for integrated strategies for MSME actors, such as: strengthening market orientation through continuous customer research, selective adoption of digital technology to enhance operational and marketing efficiency, and building an innovation culture based on market insights and technology utilization. The synergy of these three aspects is key to enhancing the sustainable competitiveness of MSMEs.
The level of Emotional Value and Customer Trust Assessment of State-Owned Enterprise Bank Customer of Kebayoran Baru South Jakarta Rusdian, Budi; Yunus, Riza Mahmud
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 10, No 2 (2024)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v10i2.4765

Abstract

Purpose: The rapid development of economy in Indonesia has given a positive influence to the services sectors including State-Owned Enterprise banking, everyone will need banks as their business partners. Customers’ trust is a great asset for banks. The long-term relationship of customer-banks depends on the presence of customers’ trust on the banks. The significance of this phenomenon in banking industry becomes more critical where banks have to know their individual customers as well as contextual factors that influence on customers’ emotional value and customers trust.Design/methodology: This study aims to measure the level of customers emotional value and customers’ trust. 400 customers from any state-owned enterprise bank in Kebayoran Baru - South Jakarta were selected to form the sampling frame.Findings: The results show that both emotional value and customer trust is at a good level. All products, services and product features are able to create the emotional value expected by customers. All employees, products and facilities provided by bank are able to create consumers trust in the bank.Practical implications: The empirical implication of this research is to determine the conditions and the level of emotional value and customer trust in state-owned enterprise bank.Originality/Value: All companies in the banking industry must increase their awareness of the importance of providing value related to the emotional side of customers and also the importance of maintaining customer trust. The contribution of this research focuses on efforts to attract customer through their emotional value and trust.Keywors: Emotional Value, Customer Trust, State-Owned Enterprise Bank.
Akselerasi Daya Saing UMKM Melalui Workshop Digital Marketing dan Pendampingan Akun Bisnis Online di Desa Sindanghaji Kecamatan Palasah Saparinda, Raden Wulan; Budi Rusdian; R. Neny Kusumadewi; Ridho; Rita Kusumadewi; Endah Prihartini; Eva Fauziah Ahmad; Hani Sri Mulyani
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i2.17880

Abstract

Keterbatasan pengetahuan dan keterampilan dalam pemasaran digital masih menjadi hambatan utama bagi pelaku UMKM di wilayah pedesaan, termasuk di Desa Sindanghaji, Kabupaten Majalengka. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan teknis pelaku UMKM dalam memanfaatkan digital marketing serta pembuatan akun bisnis online untuk memperluas jangkauan pasar. Metode pelaksanaan meliputi sosialisasi, pelatihan intensif berbasis praktik, serta pendampingan langsung. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek kognitif peserta, di mana nilai rata-rata post-test mencapai 87,2, meningkat sebesar 54,6% dari nilai pre-test. Selain itu, 90% peserta berhasil mengaktivasi akun bisnis di platform digital (Instagram Business, Facebook Page, dan Marketplace) dan 76% di antaranya telah aktif memproduksi konten promosi secara mandiri. Program ini terbukti efektif dalam membekali pelaku UMKM dengan instrumen digital untuk memperkuat resiliensi ekonomi lokal di era digital.
Pengaruh Islamic Lifestyle dan Islamic Branding Terhadap Keputusan Masyarakat Kota Cirebon Dalam Menggunakan Produk Perbankan Syariah Prayogi Hasan; Rita Kusumadewi; Diana Djuwita; Budi Rusdian
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13897

Abstract

The rapid growth of Islamic banking in Indonesia is inseparable from the increasing public awareness of the importance of using halal products so that it changes people's lifestyles into an Islamic lifestyle or Islamic Lifestyle and marketing efforts made by Islamic Banking through Islamic Branding which can increase people's decisions to use Islamic banking products. The increasingly popular Islamic Lifestyle and Islamic Branding are considered keys that can contribute to increasing decisions to use Islamic banking products. Thus, this study aims to find the influence of Islamic lifestyle and Islamic branding on the decision to use Islamic Banking products in the Cirebon City Community. This study uses a quantitative approach with a field research method (Field Research), the sampling technique is carried out using a non-probability sampling method with a purposive sampling type. Thus it can be seen that the sample in this study amounted to 100 respondents. The data analysis technique in this study was analyzed using multiple linear regression using the IBM SPSS Statistics version 30 application. The results of the study indicate that the Islamic lifestyle variable has a positive and significant influence on the decision to use Islamic Banking products with a partial influence of 14.87%. The Islamic branding variable has a positive and significant influence on the decision to use Islamic Banking products with a partial influence of 11.37%. The results of the simultaneous test (F test) show that the Islamic lifestyle and Islamic branding variables have a positive and significant influence on the decision to use Islamic Banking products with a simultaneous influence of 26.3%.
Gamification as New Trend in Creating Market Place Customer Engagement on Young Housewife: SMART Model Analysis Riza Mahmud Yunus; Rita Kusumadewi; Budi Rusdian; Farihatu Aini
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 10 No. 2 (2026): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v10i2.9607

Abstract

Customer engagement has become a key strategy for sustaining long-term relationships between marketplaces and customers. Although gamification has been widely implemented by e-commerce platforms, limited studies have examined how SMART model-based gamification influences customer engagement, particularly among young housewives, who represent a significant segment of online marketplace users in Indonesia. This study addresses this research gap by examining the effect of SMART model gamification on customer engagement and contributes to the literature by extending the application of the SMART model within the context of marketplace gamification. A quantitative research design was employed using a purposive sampling method. Data were collected through an online questionnaire distributed to 100 young housewives aged 20–40 years who had played games on marketplace platforms at least once. The data were analyzed using simple linear regression analysis to examine the relationship between SMART model gamification and customer engagement. The findings indicate that SMART model gamification has a positive and statistically significant effect on customer engagement in online marketplaces. These results suggest that well-designed gamification features can strengthen customer interaction, participation, and loyalty. The study provides practical implications for marketplace managers by highlighting the importance of incorporating meaningful and engaging game elements to enhance customer engagement and maintain long-term customer relationships.
Co-Authors Abdul Hakim Ajeng Siti Nurkolbu Alan Rusdiana Alfira Hasna Adkhilni Annita Jannah Arphandee Hasan Atiatul Maollah Diana Djuwita Endah Prihartini EVA FAUZIAH AHMAD Farihatu Aini Hani Sri Mulyani Kusumadewi, Rita L Suparto LM Nunung Nurnilasari Prayogi Hasan R. Neny Kusumadewi Raden Wulan Saparinda Ridho Riza Mahmud Yunus Riza Mahmud Yunus Tria Waliatul Maola Zaenuddun Nur, Latief