Articles
<![CDATA[PELATIHAN PEMASARAN DIGITAL PELAKU USAHA MIKRO KECIL DESA PANJALIN KIDUL KECAMATAN SUMBERJAYA ]]>
<![CDATA[L suparto]]>;
<![CDATA[Masduki Masduki]]>;
<![CDATA[Dudung Abdullah]]>;
<![CDATA[Alan Rusdiana]]>
<![CDATA[ BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2022) ]]>
Publisher : <![CDATA[Universitas Majalengka ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (326.964 KB)
|
DOI: 10.31949/jb.v3i1.1647
<![CDATA[Saat ini ekonomi dunia dan perekonomian Indonesia mengalami resisi akibat Covid-19. Hal ini menyebabkan UMK sangat diandalkan bagi pertumbuhan ekonomi daerah dan nasional. Pesatnya teknologi menunjukkan kemajuan yang luar biasa bagi pelaku UMK dimana pelku UMK dapat memanfaatkan teknologi tersebut sebagai media pemasaran online. Dalam perkembangannya, pelaku UMK di daerah termasuk di Kabupaten Majalengka, khususnya pelaku UMK di Desa Panjalin Kidul sulit untuk berkembang disebabkan oleh surut disebabkan banyak faktor diantaranya, belum melakukan strategi pemasaran online dalam memasarkan produknya. Pelaku UMK di Desa Panjalin Kidul Kecamatan Sumberjaya mencapai 46 orang dengan jenis usaha yang beragam seperti kerajinan, makanan ringan, peternakan, dan lain-lain yang memiliki potensi untuk dikembangkan dengan cara memanfaatkan teknologi internet terutama website dan media social. Hal ini akan membuat produk bisa dikenali oleh banyak orang dengan waktu yang cepat dan biaya yang murah. Namun karena belum diterapkannya strategi pemasaran online peroduk yang dimiliki oleh para pelaku UMK belum dikenal oleh masyarakat luas yang menyebabkan kesulitan untuk berkembang. Kegiatan pengabdian ini dilaksanakan dengan metode pelatihan pemasaran online dengan menyediakan website untuk para UMK yang dikelola langsung oleh BUMDes. Dari kegiatan ini diperoleh hasil bahwa hampir semua pelaku UMK sudah bisa mengetahui mekanisme atau cara mendaftar agar produk yang akan dijual tersimpan di website.]]>
<![CDATA[Pengaruh Kualitas Layanan Inti dan Kualitas Layanan Encounter terhadap Niat Beralih: Sebuah Peran Mediasi Kepuasan Pelanggan (Studi pada pengunjung Hotel Fitra dan Hotel Garden Majalengka) ]]>
<![CDATA[Alan Rusdiana]]>;
<![CDATA[L Suparto]]>
<![CDATA[ Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31949/entrepreneur.v3i2.2879
<![CDATA[This research is a development of previous research. In this study, customer satisfaction is divided into two, namely transaction-based satisfaction and overall satisfaction. This type of research is associative research. This research takes the title: "The Influence of Core Service Quality and Encounter Service Quality on Switch Intention: A Mediation Role of Customer Satisfaction (Study on visitors to Hotel Fitra and Hotel Garden Majalengka)". The purpose of this study was to determine the partial effect of core service quality and encounters on switching intentions with mediating factors of customer satisfaction (transaction-based satisfaction and transaction-based satisfaction). The population in this study were all visitors to the Fitra hotel and the Garden Majalengka hotel. The number of respondents in this study amounted to 315 people who were taken using the sampling technique used was purposive sampling. The data analysis technique uses structural equation modeling (SEM) with the help of AMOS 21 software. The results of this study indicate that 1) the quality of the encounter service has a negative effect on the intention to switch, 2) the quality of the core service has no effect on the intention to switch, 3) the quality of the encounter service has a positive effect on transaction-based satisfaction, 4) the quality of the encounter service has a positive effect on overall satisfaction, 5) core service quality has a positive effect on overall satisfaction, 6) transaction-based satisfaction has a negative effect on switching intentions, 7) overall satisfaction has a negative effect on switching intentions, 8) transaction-based satisfaction mediates the negative effect of encounter service quality on switching intentions, 9) satisfaction overall mediates the negative effect of service quality encounter on core service switching intentions positively affects customer satisfaction, and 10) overall satisfaction mediates the negative effect of core service quality on switching intentions.]]>
<![CDATA[Dapatkah Altruism Mendorong Konsumen Untuk Melakukan e-WOM? ]]>
<![CDATA[Alan Rusdiana]]>;
<![CDATA[L Suparto]]>;
<![CDATA[Deni Istiono]]>
<![CDATA[ Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31949/entrepreneur.v4i1.3629
<![CDATA[Before the internet appeared, consumers usually talked about various kinds of productsand services directly or face to face. This can be considered as word of mouth (WOM)communication. However, along with the internet, there has been a shift related to wordof mouth (WOM) to electronic word of mouth (e-WOM). e-WOM is carried out based onexperiences related to feelings after using a product or service. Usually consumerfeelings will lead to a sense of satisfaction or not after using a product or service. Incarrying out e-WOM activities, everyone must have different goals which are inaccordance with the motivation of each individual. One thing that is consideredimportant when doing e-WOM is altruism motivation.This study aims to determine the effect of altruism on consumer behavior to share eWOM. This type of research is classified as associative research. The population in thisstudy are all students of the Faculty of Economics and Business, Majalengka Universitywho use Tokopedia e-commerce. The sample in this study amounted to 100 people whowere taken using accidental sampling technique. The data analysis method usedmultiple linear regression analysis which first tested the research instrument and theclassical assumption test, then tested the hypothesis of the SPSS 21 program.Based on the hypothesis test, it was found that altruism motivation has a positive andsignificant effect on e-WOM behavior. That is, the higher the altruism possessed byconsumers, the higher the willingness of consumers to carry out e-WOM on Tokopediae-commerce.]]>
<![CDATA[Penerapan Digital Marketing Dalam Meningkatkan Pendapatan Pedagang Di Lokasi Wisata Panyaweuyan Kabupaten Majalengka ]]>
<![CDATA[Masduki]]>;
<![CDATA[Dudung Abdullah]]>;
<![CDATA[Endah Prihartini]]>;
<![CDATA[L. Suparto]]>;
<![CDATA[Alan Rusdiana]]>
<![CDATA[ BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Majalengka ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (442.546 KB)
|
DOI: 10.31949/jb.v4i1.3649
<![CDATA[Secara umum permasalahan yang dihadapi oleh pedagang di lokasi wisata Tarasering Panyaweuyan adalah kurangnya pengetahuan terkait platform-platform pemasaran digital. Oleh karenanya diperlukan pendampingan dan pelatihan bagi pedagang dalam menerapkan digital marketing guna meningkatkan pendapatan pelaku usaha di lokasi wisata Tarasering Panyaweuyan Kabupaten Majalengka. Pengabdian kepada Masyarakat ini berutujuan : Pertama, untuk meningkatkan kemampuan Pelaku Usaha Wisata Tarasering Panyaweuyan dalam menerapkan pemasaran digital; kedua, untuk meningkatkan branding produk-produk lokal yang diproduksi oleh UMK objek wisata Tarasering Panyaweuyan. Metode pelaksanaan kegiatan pengabdian masyarakat ini terdiri atas tiga tahap, yaitu : Identifikasi Masalah, Pelatihan dan Pendampingan, dan Monitoring dan Evaluasi, yang dilaksanakan mulai bulan Januari sampai dengan bulan Mei 2022. Setelah dilakukan kegiatan pengabdian, diperoleh hasil sebagai berikut : Pertama, secara umum pedagang di lokasi wisata Terasering Panyaweuyan belum menggunakan pemasaran digital dalam memasarkan produknya. Sehingga melalui kegiatan pengabdian ini para pedagang diharapkan mempunyai wawasan dan mampu mengoperasikan YUBImini sebagai salah satu platform digital markrting untuk sebagai alat pemasaran yang efektif; kedua, Dari hasil evaluasi dan monitoring ditemukan bahwa setelah memasarkan produk digital, rata-rata pendapatan pedagang mengalami peningkatan karena dengan adanya pemasaran digital terutama YUBI mini produk akan dikenal oleh masyarakat luas dengan biaya yang efisien serta adanya kemudahan yang disediakan dapat memberikan daya tarik produk UMK setempat kepada konsumen.]]>
<![CDATA[PENERAPAN METODE SIMPLEKS DALAM UPAYA MEMAKSIMALKAN PENDAPATAN ]]>
<![CDATA[Alan Rusdiana]]>;
<![CDATA[Deni Istiono]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2023): JURNAL EKONOMI DAN BISNIS MARET 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Pekalongan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31941/jebi.v26i1.2837
<![CDATA[This study aims to calculate the maximum profit from selling Bella Bakery's white bread and donuts and to determine the use of the simplex method on raw material constraints experienced by Bella Bakery. In addition, this study utilizes the POM-QM software for windows software to estimate the maximum profit obtained from each production of white bread and donuts at Bella Bakery so that it has an accurate estimate. This research method includes problem identification, problem solving model selection, data collection, data processing and analysis, model implementation, and results evaluation. Based on the analysis results show that the simplex method can be used to determine the maximum profit at Bella Bakery. The maximum profit earned by Bella Bakery is Rp. 200,000 by producing only one type of product, namely donuts with a total of 50.1 boxes or 501 pieces. In addition, the POM-QM for windows software is very useful to help determine the maximum profit quickly, precisely and accurately.]]>
<![CDATA[PENDAMPINGAN LABELING DAN PACKAGING DALAM UPAYA MEMBANGUN BRANDING UKM JAMUR TIRAM DESA UJUNGBERUNG KABUPATEN MAJALENGKA ]]>
<![CDATA[Neny Kusumadewi]]>;
<![CDATA[Nita Hernita]]>;
<![CDATA[Alan Rusdiana]]>;
<![CDATA[Tito Marta Sugema Dasuki]]>
<![CDATA[ BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Majalengka ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31949/jb.v4i2.3604
<![CDATA[UKM Jamur Tiram berpotensi untuk mengembangkan usahanya, namun masih membutuhkan pembinaan yang intensif untuk konsultasi terkait pengembangan usahanya. Maka dari itu perlunya pendampingan untuk menunjang hal tersebut terutama tentang labeling dan packaging yang saat ini sangat dibutuhkan dalam dunia usaha berbagai bidang. Pendampingan ini diharapkan mampu memberikan kontribusi dalam proses memaksimalkan penjualan. Mengingat dengan majunya teknologi saat ini maka UKM Jamur Tiram dituntut harus mengikuti perkembangan teknologi. Pendampingan tentang labeling dan packaging dilaksanakan secara intensif namun dalam penambahan kapasitas mitra dilakukan dengan 2 (dua) kali pertemuan. Setelah pendampingan, tim PKM melakukan monitoring berlanjut sejauh apa dampak perubahan yang terjadi di terkait labeling dan packaging yang sudah disampaikan. Setiap satu bulan 1 kali memantau perkembangan penjualan dengan berkunjung ketempat usaha UKM Jamur Tiram Desa Ujung Berung]]>
<![CDATA[Peran Keputusan Kuliah dalam Memediasi Pengaruh Citra Perguruan Tinggi dan Dukungan Keluarga Terhadap Keberlanjutan Perguruan Tinggi ]]>
<![CDATA[Masduki Masduki]]>;
<![CDATA[Endah Prihartini]]>;
<![CDATA[Alan Rusdiana]]>;
<![CDATA[Dudung Abdullah]]>
<![CDATA[ Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32670/coopetition.v14i2.3432
<![CDATA[The sustainability of a tertiary institution can be seen from various perspectives, one of which is the customer aspect. Based on the customer perspective, in this case students, universities will have sustainable competitiveness when considering the number of students who decide to study at these universities. Therefore it is important to pay attention to the factors that influence college decisions which will have an impact on the sustainability of higher education. This study aims to examine the role of college decisions in mediating the influence of college image and family support on college sustainability. This type of research is associated with the survey method. The population in this study were all students of Majalengka University. While the sample in this study were 155 students at Majalengka University. The data analysis method uses SEM with the help of the AMOS 21 application. The results show that the image of a university and family support have a positive effect on college decisions. Then the image of the university and the decision to study directly have a positive effect on the sustainability of the university. An important finding in this research is that college decisions mediate the influence of college image and family support on college sustainability.]]>
<![CDATA[Pengaruh Kompensasi dan Pengembangan Karir Terhadap Kepuasan Kerja (Studi Pada Karyawan Departemen PPIC PT. Shoetown Ligung Indonesia) ]]>
<![CDATA[R. Neny Kusumadewi]]>;
<![CDATA[L Suparto]]>;
<![CDATA[Alan Rusdiana]]>;
<![CDATA[Tino Foezi Hadi Suarno]]>
<![CDATA[ Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31949/entrepreneur.v4i03.6947
<![CDATA[Human resources are an important element in an organization, especially forbusiness organizations. Therefore, many companies are starting to seriouslybuild and develop their human resources. Considering the importance of humanresources in an organization, companies must pay attention to employeesatisfaction. Job satisfaction is also related to outcomes such as performance, sothat if job satisfaction is higher it will create enthusiasm for work.The aim of this research is to identify the influence of compensation and careerdevelopment on job satisfaction. The population in this study were employees ofthe PPIC department of PT. Shoetown Ligung Indonesia, numbering 305 people.The research sample consisted of 100 people taken using purposive samplingtechnique. The data analysis method is multiple linear regression analysis usingSPSS 26.The results of this research state that compensation and career development havea positive and significant effect on job satisfaction, both partially andsimultaneously]]>
<![CDATA[Kepuasan Nasabah Ditinjau Dari Kualitas Pelayanan Inti Dan Kualitas Pelayanan Periferal ]]>
<![CDATA[Alan Rusdiana]]>;
<![CDATA[Pipih Sopiyan]]>;
<![CDATA[Masduki Masduki]]>
<![CDATA[ Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 3 (2023): Coopetition : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32670/coopetition.v14i3.3719
<![CDATA[Today's intense competition among banks encourages each bank to pay attention to customer needs, wants, and demands, which can be used as a marketing strategy to increase customer satisfaction. This research aims to examine the influence of core service quality and peripheral service quality on customer satisfaction. The population in this research is all 1,082 Bank BNI Persero Cikijing customers. The sample in this research was 100 customers taken using the accidental sampling technique. The data analysis method used is multiple linear regression analysis using SPSS version 21 software. The results of this research show that core service quality and peripheral service quality have a positive effect on customer satisfaction. However, in this case, the quality of core services is the dominant factor in influencing customer satisfaction.]]>
<![CDATA[Factors Affecting Profitability: Empirical Study of Sharia Commercial Banks in Indonesia for the 2018-2022 Period ]]>
<![CDATA[Robi Maulana M]]>;
<![CDATA[Alan Rusdiana]]>;
<![CDATA[Ulvy Fitrotul Azizah]]>
<![CDATA[ Finance and Business Management Journal Vol. 1 No. 2 (2023): December ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis Universitas Majalengka ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31949/fbmj.v1i2.7818
<![CDATA[This study aims to find out how the effect of Intellectual Capital, Islamicity Performance Index and Corporate Social Responsibility on Profitability. This type of research is descriptive and verification research using a quantitative approach. The population in this study are Islamic Commercial Banks in Indonesia for the 2018-2022 period. The sampling technique uses purposive sampling, the samples used in this study amounted to 9 bank with a 5 years period of observation to 45sample data. the data used in this research is secondary data. The data analysis method in this study is descriptive, classical assumption test, multiple linear, coefficient of determination, model feasibility test and hypothesis testing with SPSS version 25 software tools. The results of this study indicate that intellectual capital affects profitability, meaning that the higher the intellectual capital, the lower the profitability. The Islamicity Performance Index affects Profitability, meaning that the higher the Islamicity Performance Index, the higher the profitability. And Corporate Social Responsibility has no effect on Profitability. Intellectual Capital, Islamicity Performance Index, and Corporate Social Responsibility have an effect on Profitability.]]>
