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Hanjaya Siaputra
Program Manajemen Perhotelan, Universitas Kristen Petra, Jl. Siwalankerto 121-131, Surabaya
Economics, Econometrics & Finance Environmental Science

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PENGARUH ATTITUDE, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIOR CONTROL TERHADAP PURCHASE INTENTION MAKANAN SEHAT DI CRUNCHAUS SURABAYA Hanjaya Siaputra; Enrico Isaac
Jurnal Manajemen Perhotelan Vol. 6 No. 1 (2020): MARCH 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.821 KB) | DOI: 10.9744/jmp.6.1.9-18

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh attitude, subjective norm, dan perceived behavior control terhadap purchase intention makanan sehat di Crunchaus Surabaya. Penelitian ini dilakukan terhadap 205 responden, hasil penelitian menunjukkan bahwa attitude, subjective norm, dan perceived behavior control berpengaruh positif dan signifikan terhadap purchase intention makanan sehat di Crunchaus Surabaya. Variabel attitude merupakan variabel yang paling dominan terhadap purchase intention makanan sehat di Crunchaus Surabaya
Co-Authors Enrico Isaac