Jurnal Manajemen Perhotelan
Vol. 6 No. 1 (2020): MARCH 2020

PENGARUH ATTITUDE, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIOR CONTROL TERHADAP PURCHASE INTENTION MAKANAN SEHAT DI CRUNCHAUS SURABAYA

Hanjaya Siaputra (Program Manajemen Perhotelan, Universitas Kristen Petra, Jl. Siwalankerto 121-131, Surabaya)
Enrico Isaac (Program Manajemen Perhotelan, Universitas Kristen Petra, Jl. Siwalankerto 121-131, Surabaya)

Article Info

Publish Date
10 Jul 2020

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh attitude, subjective norm, dan perceived behavior control terhadap purchase intention makanan sehat di Crunchaus Surabaya. Penelitian ini dilakukan terhadap 205 responden, hasil penelitian menunjukkan bahwa attitude, subjective norm, dan perceived behavior control berpengaruh positif dan signifikan terhadap purchase intention makanan sehat di Crunchaus Surabaya. Variabel attitude merupakan variabel yang paling dominan terhadap purchase intention makanan sehat di Crunchaus Surabaya

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Journal Info
Jurnal Manajemen Perhotelan
Website

Abbrev

hot

Publisher

Universitas Kristen Petra Surabaya

Subject

Economics, Econometrics & Finance Environmental Science

Description

Jurnal Manajemen Perhotelan is published biannually, in March and September, by Petra Christian University. Jurnal Manajemen Perhotelan aims to: Promote a comprehensive approach to hotel management incorporating viewpoints of different disciplines, Strengthen academic exchange with other ...