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All Journal eBA Journal: Journal Economic, Bussines and Accounting Jurnal Ekonomi
linda Ratnasari
Universitas Darul Ulum Jombang
Economics, Econometrics & Finance

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PROMOSI DAN KUALITAS PRODUK PENGARUHNYA TERHADAP PENJUALAN PENGUSAHA KRIPIK GADUNG DESA MADE JOMBANG : Promosi, kualitas produk, Penjualan kripik gadung wina nurhayati; linda Ratnasari; Tommi Adi
eBA Journal: Journal Economic, Bussines dan Accounting Vol. 8 No. 1 (2021): Journal Economic, Bussines dan Accounting
Publisher : Fakultas Ekonomi Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.651 KB) | DOI: 10.32492/eba.v8i1.116

Abstract

Permasahan yang ingin dipecahkan dalam penelitian ini adalah apakah faktor promosi dan kualitas produksi berpengaruh terhadap tingkat penjuaalan kripik gadung Pendekatan yang digunakan penulis dalam menjawab permasalhan penelitian ini yaitu pendekatan kuantitatif mengacu pada metode asosiatif, artinya bertujuan untuk mengetahui hubungan antara dua variabel atau lebih, dimana pendekatan ini memberikan suatu gambaran permasalah untuk mencari hubungan antara variabel X1 (promosi) dan X2 (kualitas produk) dengan variabel Y (Penjualan). Responden penelitian adalah pengusaha keripik dan pembeli yang berjumlah 40 responden. Hasil penelitian menunjukkan diperoleh bahwa Promosi berpengaruh positif dan signifikan terhadap Volume Penjualan. Artinya jika Promosi semakin meningkat akan mempengaruhi tingginya Volume Penjualan. Hal ini didukung oleh koefisien regresi Promosi sebesar 0,173 serta uji signifikansi parsial (uji t) yang menghasilkan nilai t hitung sebesar 2,114. variabel Kualitas Produk berpengaruh positif terhadap Volume Penjualan. Hal ini didukung oleh koefisien regresi Promosi sebesar 0,633 serta uji signifikansi parsial (uji t) yang menghasilkan nilai t hitung sebesar 7,649. Hal ini berarti bahwa secara parsial kualitas produk berpengaruh terhadap keputusan pembelian sebesar 3,16%.
THE ROLE OF THE ECONOMY IN GROWING THE REGIONAL ECONOMY IN THE NGORO SUB-DISTRICT, JOMBANG DISTRICT Wina Nurhayati; Supriyadi Supriyadi; Diyah jannatin; Linda Ratnasari
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to find out the role of the Creative Economy in Growing the Regional Economy in Ngoro District, Jombang Regency. This type of research is a qualitative field research. Sources of data in this study are primary and secondary. Data collection techniques used are interviews (interviews) and documentation. The data analysis method used is descriptive qualitative method. Checking the validity of the findings using the technique of extending the presence of researchers in the field, in-depth observation, triangulation, peer discussion, and checking members, to check the degree of trust. The results show that 1. There are 12 types of Creative Products in Ngoro District, namely Game Applications and Development, Architectural Creative Industry Sub-sector, Interior Design Creative Industry Sub-sector, Advertising or Advertising, Performing Arts Sub-sector, Photography Creative Industry Sub-sector, Culinary Sub-sector, Crafts Sub-sector , Fashion Sub-sector, Creative Music Industry Sub-sector, Publishing Sub-sector, Television and Radio Sub-sector with a total of 63 industry players and most of them are in the culinary and fashion sub-sector. 2. The role of the creative economy in the economic growth of the Ngoro sub-district can be seen in the income from the Ngoro sub-district which increases every year and the poverty and unemployment rates have decreased
Co-Authors Diyah jannatin Supriyadi Supriyadi Tommi Adi Wina Nurhayati wina nurhayati