Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Among Makarti
Fransiska Nela
Sekolah Tinggi Ilmu Ekonomi AMA Salatiga
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PENGGUNA SMARTPHONE SAMSUNG DI STIE TOTALWIN SEMARANG Fransiska Nela; Lukmanul Hakim
Among Makarti Vol 8, No 1 (2015): AMONG MAKARTI
Publisher : Among Makarti, STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v8i1.116

Abstract

AbstractLoyalty is the willingness of consumer to continue to subscribe at a company in the long run by buying and using goods and services, is repeate dlyreworked and better yet exclusively and voluntarily recommend the company product to others.            This study devoted tol analysis influence of price empiricly variable,brand image,product quality to loyality. Aand to known variable that gae. Most dominant influence,which is price,brand image and produk quality to loyalty in semarang smartphone mobile in semarang.Collected data method used questioner.Population was STIE totalwin semarang student manajemen concentration who. Want to used Samsung smartphone.Sample was 30 respondent with purposive sampling technique.Analysis result with statistic SPSS with double regression linier, Y = 0,214X1 + 0,285X2 + 0,392X3 + e double regression linier show there are positive influence and significant from price variable, brand image and product quality to loyalty customer smartphone. Keywords: Price, Brand image, Product quality, Customer loyalty
Co-Authors Lukmanul Hakim