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All Journal Ta'dib
Syamsuddin Syamsuddin
Institut Agama Islam Negeri Kendari, Sulawesi Tenggara
Religion Social Sciences Other

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ANALISIS TINGKAT KEPUASAN MAHASISWA TERHADAP LAYANAN ADMINISTRASI AKADEMIK PEGAWAI IAIN KENDARI Sumianti Sumianti; Syamsuddin Syamsuddin; Sitti Nurhalimah; Hasbullah Hasbullah; Herlina Herlina; Musjuliana Musjuliana
Ta'dib Vol 23, No 1 (2020)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jt.v23i1.1821

Abstract

Governance quality measurement of an educational institution is one of the main factors that can impact on the image of the college and the student loyalty. This article aims to describe and analyze the student satisfaction level of the academic administration services of IAIN Kendari staff. The research sample amounted to 88 students from 752 population numbers. The research instruments were structured using a service satisfaction indicator which refers to the tangible, reliability, responsiveness, assurance, and empathy aspects. The data were analyzed by using the Student Satisfaction Index analysis technique. The result of students’ satisfaction of academic agency activities was in satisfactory category. Besides, an interesting empirical finding in this research was the level of students’ satisfaction of the service positively correlates with the number of the employees. That is, the higher the number of employees, the higher the level of satisfaction of the service and vice versa. This indicates the need for the proportional distribution of academic administrative personnel in order to provide the more qualified academic service.
The Mapping of Digital Culture Among Higher Education Lecturers in Indonesia (A Multisite Study) Syamsuddin Syamsuddin; Nur Alim; Nina Ayunia Salbiyah
Ta'dib Vol 28 No 1 (2025)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jt.v28i1.13915

Abstract

This study aims to analyze and construct a mind map of the digital culture of lecturers in higher education and its implications for the implementation of the Tri Dharma of Higher Education in the digital era. Using qualitative research with a multisite study design, data were collected through interviews, observations, and document analysis at IAIN Kendari and Universitas Muhammadiyah Kendari. The findings indicate that the digital culture of lecturers plays a crucial role in enhancing the effectiveness of teaching, research, community service, and faculty administration. Several key aspects were identified, including the development of digital competencies, innovation in teaching methods, and improved information accessibility among faculty and students. The study also revealed that despite progress in the adoption of digital technologies, challenges remain, such as insufficient training and resistance to changes in work culture due to digital transformation. Therefore, it is recommended that higher education institutions provide more intensive support for the development of digital culture and technological infrastructure. Thus, this research not only provides an overview of the digital culture of lecturers but also successfully constructs a mind map that simultaneously offers strategic recommendations for improving the quality of Tri Dharma implementation in the digital era.
Institutional Branding in Islamic Education: The Role of Strategic Brand Image in Stakeholder Perceptions Badarwan Badarwan; Syamsuddin Syamsuddin; Pairin Pairin; Sumianti Sumianti
Ta'dib Vol 29 No 1 (2026)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jt.v29i1.16621

Abstract

Research on educational branding has been predominantly situated in higher education contexts and tends to position brand image as an outcome rather than an integrated strategic process, while studies examining branding as an institutional practice in Islamic secondary education remain limited. This study aims to analyze how branding image strategies are constructed through brand positioning, brand identity, and brand personality, and their implications for prospective students’ enrollment interest. Employing a qualitative case study design at MAN 1 Kendari, data were collected through in-depth interviews, non-participant observations, and document analysis, and analyzed using thematic analysis to identify recurring patterns of meaning. The findings reveal that brand positioning is clearly established through the integration of academic excellence and religious values in institutional vision, programs, and instructional practices; brand identity is consistently constructed through the alignment of institutional symbols, flagship programs, religious culture, and the dissemination of student achievements via digital media; and brand personality is reflected in institutional characteristics such as religiosity, discipline, environmental responsibility, and achievement orientation. The integration of these elements enhances parental trust, shapes positive public perceptions, and contributes to the increasing enrollment interest of prospective students. This study contributes by conceptualizing brand image as an institutional practice grounded in operational quality and accountability rather than merely a promotional activity, while extending the application of brand equity and brand personality theories within the context of Islamic secondary education.
Co-Authors Badarwan Badarwan Hasbullah Hasbullah Herlina Herlina Musjuliana Musjuliana Nina Ayunia Salbiyah Nur Alim Pairin Pairin Sitti Nurhalimah Sumianti Sumianti Sumianti