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All Journal Journal Of Business, Finance, and Economics (JBFE)
Prima Prihatini
Universitas Sahid Surakarta
Economics, Econometrics & Finance

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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Produk Mie Gacoan Wilayah Surakarta Dan Sukoharjo Prima Prihatini; Anita Oktaviana Trisna Devi
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4588

Abstract

  The purpose of this study was to analyze the effect of Halal Awareness, price, taste, brand image, service quality, Electronic Word of Mouth, and location on consumer purchasing decisions for Gacoan Noodles in Surakarta and Sukoharjo Regions which has six branches, namely in Laweyan, Banjarsari, Solo Baru, Makamhaji, Jebres, Veteran. The number of samples in this study were 171 respondents obtained using purposive sampling. The results showed that Halal Awareness, price, taste, brand image, and service quality had no partial and insignificant effect, while Electronic Word of Mouth, and location had a partial and significant effect on on consumer purchasing decisions for Gacoan Noodles in Surakarta and Sukoharjo Regions. Halal Awareness, price, taste, brand image, service quality, Electronic Word of Mouth, and location have a simultaneous and significant effect on consumer purchasing decisions for Gacoan Noodles in the Surakarta and Sukoharjo Regions. the coefficient of determination (R Square) obtained a figure of 0.207. So it can be interpreted that purchasing decisions are 20.7% influenced by Halal Awareness, price, taste, brand image, service quality, Electronic Word of Mouth, and location and 79.3% of purchasing decisions are influenced by other variables not examined in this study.
Pengaruh Perputaran Modal Kerja, Likuiditas Dan Pertumbuhan Aktiva Terhadap Profitabilitas Perusahaan Widyani Sekar Ramadhania; Anggit Dyah Kusumastuti; Prima Prihatini
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4994

Abstract

This study aims to determine the effect of working capital turnover, liquidity, and asset growth on profitability in Food and Beverage Sub-Sector Manufacturing Companies Listed on the Indonesia Stock Exchange (IDX) for the 2020-2022 period. This research was conducted based on information on the Indonesia Stock Exchange (IDX). This research used a non-participant observation method and the determination of sampling used a purposive sampling method. There are 12 Food and Beverage Sub-Sector Manufacturing companies as samples in this study. The results show that working capital turnover (WCTO), liquidity (Quick Ratio) partially has no effect and is not significant on profitability (ROE) and asset growth partially significant effect on profitability (ROE). The ability of the independent variable to explain the dependent variable is very low, it is indicated by the coefficient of determination R square of 15.1%.
Co-Authors Anggit Dyah Kusumastuti Devi, Anita Oktaviana Trisna Widyani Sekar Ramadhania