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All Journal Journal of Indonesian Tourism and Policy Studies Vitamedica: Jurnal Rumpun Kesehatan Umum
Rifa Annisa
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Arts Humanities Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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THE ROLE OF SOCIAL MEDIA IN THE MARKETING STRATEGY IN THE HOTEL INDONESIA GROUP Rifa Annisa; Anisatul Auliya
Journal of Indonesian Tourism and Policy Studies Vol 5, No 1 (2020): Journal of Indonesia Tourism and Policy Studies
Publisher : Program Pendidikan Vokasi, Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1923.2 KB) | DOI: 10.7454/jitps.v5i1.159

Abstract

This research aims to find out the role of social media such as Instgaram, Facebook and Website in implementing marketing strategies at Hotel Indonesia Group. Social Media is very helpful for Hotel Indonesia Group to promote therir product, because with social media Hotel Indonesia Group can attract social media users to stay at hotels under the Hotel Indonesia Group. The research method was qualitative methods. All the datas collection technique was carried out by interview and direct observation in the research object. This research was conducted from February 2020 to April 2020. The results of this study that the most popular social media by Hotel Indonesia Group consumers is Instagram. Hotel Indonesia Group manages social media to attract consumers' interest by providing creative and informative contents. From the results of interviews the importance of social media for the promotion of Hotel Indonesia Group is very important because it helps increase the number of potential customers. Keywords: Social Media, Marketing Strategy, Hotel.
TANTANGAN DAN PELUANG PENGGUNAAN JKN DI INDONESIA Dela Andika Ahmadi; Rifa Annisa; Revail Refiana; Sri Hajijah Purba
VitaMedica : Jurnal Rumpun Kesehatan Umum Vol. 3 No. 1 (2025): VitaMedica : Jurnal Rumpun Kesehatan Umum 
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/vitamedica.v3i1.258

Abstract

Implementasi Jaminan Kesehatan Nasional (JKN) di Indonesia menghadapi berbagai tantangan, termasuk kurangnya pemahaman masyarakat dan masalah keuangan yang dihadapi BPJS Kesehatan. Penelitian ini bertujuan untuk menganalisis tantangan dan peluang dalam penggunaan JKN, serta memberikan rekomendasi untuk perbaikan. Metode yang digunakan adalah studi literatur, dengan mengumpulkan dan menganalisis berbagai sumber yang relevan. Hasil penelitian menunjukkan bahwa tantangan utama meliputi kurangnya sosialisasi, kesenjangan akses layanan kesehatan, dan masalah finansial. Meskipun demikian, terdapat peluang signifikan untuk meningkatkan kualitas layanan melalui partisipasi masyarakat dan pemanfaatan teknologi, seperti aplikasi Mobile JKN. Kesimpulan dari penelitian ini adalah bahwa untuk mencapai Universal Health Coverage (UHC), dibutuhkan inovasi dalam pengelolaan mutu layanan dan perbaikan sistem operasional. Saran yang diberikan mencakup peningkatan sosialisasi, penguatan infrastruktur kesehatan, dan peningkatan distribusi tenaga medis agar akses layanan kesehatan dapat merata dan berkualitas bagi semua lapisan masyarakat.
Co-Authors Auliya, Anisatul Dela Andika Ahmadi Revail Refiana Sri Hajijah Purba