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All Journal Jurnal Taman Vokasi Jurnal Ilmiah Pariwisata JURNAL PEMASARAN KOMPETITIF Jurnal Sosial Humaniora Terapan Journal of Tourism Destination and Attraction Tourism Reserch Journal Jurnal Hospitality dan Pariwisata Journal of Tourism and Economic JELAJAH: Journal of Tourism and Hospitality Journal of Indonesian Tourism and Policy Studies Pusaka : Journal of Tourism, Hospitality, Travel and Business Event JHT: Journal of Hospitality and Tourism Journal of Indonesian Tourism and Policy Studies Journal of Environment and Geography Education Ecotourism and Environment Conservation Journal Jurnal Ilmiah Pariwisata

Auliya, Anisatul

Tourism Department, Vocational Education Program, Universitas Indonesia

Author-ID : 2596665

Arts Humanities Automotive Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Transportation Other

Published : 24 Documents Claim Missing Document

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Articles

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Pengembangan Kreativitas Kuliner Sebagai Elemen Daya Tarik Wisata Kota Depok Anisatul Auliya; Nailul Mona
Jurnal Ilmiah Pariwisata Vol 25 No 3 (2020): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v25i3.1345

This research about culinary creativity development was conducted in Depok City, West Java. Depok is a metropolitan city located near Jakarta, capital city of Indonesia. Depok has various local culinary that not known well yet. Whereas previous study shows that culinary is one of emerging tourism attractions. This research aim to describe dan propose strategy to develop culinary creativity in Depok City, and can attract tourist to visit and taste local culinary in Depok. Using interview and observation, research conducted on August 2019- January 2020. It was found that Depok City has potential in culinary and need to be improved using the mapping method of the culinary ecosystem. Depok has been applying creativity in creating attractive culinary experience, but chef competencies is need to be improved. This creativity must be completed with good promotion and publication, culinary events that held routinely and in a large scale,archiving and documentation, and prioritize traditional Indonesian cuisines. Keywords: Culinary; Tourism Attractions; Culinary Ecosystem

Analisis Strategi Bauran Pemasaran Dalam Penyelenggaraan Cathay Pacific Travel Fair 2020 Anisatul Auliya; Yosephine Mariela
Jurnal Pemasaran Kompetitif Vol 4, No 3 (2021): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v4i3.9955

Strategi bauran pemasaran memiliki peranan yang sangat penting untuk mencapai suatu target dan hasil yang baik dari suatu kegiatan bisnis. Tujuan dari penelitian ini adalah untuk mengetahui strategi bauran pemasaran apa saja yang digunakan oleh Cathay Pacific dalam menyelenggarakan Cathay Pacific Travel Fair yang ditinjau dari aspek produk, harga, tempat, dan promosi. Penelitian dilakukan pada bulan Januari sampai- April 2020 di Jakarta. Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Setelah dilakukannya penelitian, didapatkan bahwa strategi bauran pemasaran Cathay Pacific travel fair sudah tepat dalam memasarkan produk dan jasa yang dimiliki oleh perusahaan, dimana sangat didukung dengan produk pelayanan yang berkualitas,penawaran harga yang menarik, kerja sama yang melibatkan banyak pihak, dan yang tidak kalah penting kegiatan promosi yang digunakan dalam menyebarluaskan informasi terkait dengan event tersebut. Chatay Pacific diharapkan dapat selalu memberikan pelayanan yang terbaik untuk para tamu dan melakukan inovasi terbaik dalam mengadakan kegiatan travel fair baik di Indonesia dan luar negeri.

THE APPLICATION OF HACCP (HAZARD ANALYSIS CRITICAL CONTROL POINT) IN FOOD PRODUCTION DEPARTMENT Anisatul Auliya
Jurnal Sosial Humaniora Terapan Vol 2, No 2: June 2020
Publisher : Program Pendidikan Vokasi UI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7454/jsht.v2i2.84

This study aimed to analyze the application of HACCP (Hazard Analysis Critical Control Point) in food production specifictly in the main kitchen of Ciputra Cibubur Hotel, the purpose of this application is to ensure the food safety and healthy. The location for this study in The main kitchen of Ciputra Cibubur Hotel, and time of this research already held in December 2018 - July 2019. The design of this study is a qualitative study. Literature review, semi-structured interview methods and survey methods have been used for collecting data. The Key Informants for this research are Executive Chef, Chef De Partie, Commis 1, Commis 1 Pastry, Commis 2, Commis 2 dan garde manger. The results of this study are the application of HACCP (Hazard Analysis Critical Control Point) principles in food processing in Ciputra Cibubur Hotel has been well implemented according to standards so it can be said that all the systems during food production in Ciputra Cibubur Hotel has been guaranteed for food security and helthy before serving to the guests.Keywords : HACCP, Food Production

KUNCI SUKSES PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT DI JAWA BARAT Anisatul Auliya
Journal of Tourism Destination and Attraction Vol 8 No 2 (2020): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v8i2.1327

The purpose of this research is to find out the keys to success that have been carried out by the community and stakeholders around the Cibuntu Village in West Java during the implementation of community develoments strategy. This research activity was done in the Cibuntu Village Area of Pasawahan Subdistrict - Kuningan District, West Java in October 2019 - January 2020. The method used in this study was a Qualitative Descriptive Method with Accidental Sampling technique process. After doing this research activities it was found that the community development in the village was successful and could be felt by the community all the positive impact of the activity directly. Based on the results from direct surveys in the Cibuntu Village, interviews with indigenous people and stakeholders around Cibuntu Village, the impact of community development activities in Cibuntu Village that can be felt by the community such as : increased economic activity in Cibuntu Village, increased cultural activities, improved facilities and public services, improving the physical condition of the environment the most important is all activities do by involving community participation. Key Worlds : Community Based Tourism, Tourism Village.

The Role of Advertising in Social Media on Holiday Destinations Choice Among the Millennial Travelers Anisatul Auliya
Jurnal Penelitian Pariwisata Vol 4 No 1 (2020): TRJ Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i1.83

Social Media has a big influence in tourism industry, social media also played as a role in tourism marketing, It has a major effectiveness as a marketing tool and performs with multiple functions. The purpose of this study to discussing the importance of social media when choosing a holiday destinations for the millennial traveler. This paper was conducted in January - April 2020 using descriptive quantitative research methods. The data collection technique of this research is survey analysis. Primary data is collected by questionnaire. There were 72 questionnaires have been distributed according the number of active students at second semester from tourism study in Vocational Education Program, University of Indonesia academic year 2019/2020. After the questionnaires were completed, SPSS 25 version is used to analyze the data. According to the result of this study, social media has a big influences when choosing the holiday destination. Instagram and YouTube are the most important media social platform to get the information and building the trust about the tourism destination.

STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL DALAM PENYELENGARAAN EVENT INACRAFT 2022 Shelby Dhoz Basnet; Anisatul Auliya
Journal of Tourism and Economic Vol 5, No 1 (2022): EDISI 5
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v5i1.137

Currently, digital marketing through social media has been carried out by various industries, one of it is the MICE industry, such as the INACRAFT 2022 exhibition. In its implementation, to achieved the target of INACRAFT 2022 visitors, need a strategy for the marketing which can run effectively and be able to attract visitors. Therefore, this Final Project examined the digital marketing strategy with social media implemented by PT. Mediatama Binakreasi in organizing the INACRAFT 2022 event. The purpose of this research is to find out digital marketing strategies with social media, the benefits derived from using digital marketing through social media, and the management of social media used in INACRAFT 2022 event. This research using descriptive qualitative research with data collection techniques, namely observation, interviews, and literature studies. The resource persons (interviewee) of this research are Marketing Communication (Marcomm) Manager, Supervisor, and Social Media Officer from PT. Mediatama Binakreasi. The results of this research indicate that INACRAFT 2022 focuses on digital marketing through INACRAFT's official social media with campaigns using Instagram, Facebook, and Youtube. From this results, expectedly this research can provide useful information in the marketing field, especially digital marketing through social media on the event.

IMPLEMENTASI PROGRAM “LESS WASTE EVENT” PADA PELAKSANAAN INDONESIA OUTDOOR FESTIVAL 2020 OLEH CONSINA OUTDOOR SERVICES EVENT DI JAKARTA CONVENTION CENTER Pradenja Ayuningtiyas; Anisatul Auliya
Jurnal Hospitality dan Pariwisata Vol 6, No 2 (2020): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v6i2.2412

A Program “Less Waste Event” mulai menjadi perhatian penyelenggara dan diaplikasikan pada kegiatan MICE. Tujuan dari penerapan program ini adalah mengantisipasi adanya produksi sampah yang berlebih serta bertanggung jawab atas keberlangsungan lingkungan. Acara Indonesia Outdoor Festival 2020 yang digelar oleh Consina Outdoor Services Event di Balai Sidang Jakarta Convention Center juga menjadikan Program “Less Waste Event” perhatian. Penelitian ini bertujuan untuk mengetahui bagaimana implementasi Program “Less Waste Event” dan mengetahui faktor-faktor yang mempengaruhi kesuksesan implementasi Program “Less Waste Event” pada acara tersebut. Penelitian ini merupakan penelitian descriptive research dengan pendekatan case study dengan objek penelitian implementasi Program “Less Waste Event” pada pelaksanaan Indonesia Outdoor Festival 2020 oleh Consina Outdoor Services Event di Balai Sidang Jakarta Convention Center yang diselenggarakan pada 12 - 15 Maret 2020. Metode pengumpulan data yang digunakan dalam penelitian ini adalah observasi, wawancara, dan studi pustaka. Metode analisis data yang digunakan adalah analisis deskriptif kualitatif. Implementasi Program “Less Waste Event” pada acara tersebut telah berjalan dengan baik karena seluruh metode pelaksanaan yaitu sebelum, saat, dan sesudah pelaksanaan acara telah dilaksanakan sesuai dengan pedoman. Berdasarkan kriteria penilaian yang telah ditentukan implementasi program dinilai sukses.Kata Kunci: Industri MICE, Program “Less Waste Event”, Pengelola Acara.

STRATEGI PERENCANAAN PARIWISATA PERKOTAAN MENGGUNAKAN SOAR MODEL:STUDI KASUS KOTA DEPOK, JAWA BARAT Anisatul Auliya
Jurnal Hospitality dan Pariwisata Vol 5, No 2 (2019): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

ABSTRACTThis research aims to recognizing aspect involved in tourism regional planning in order to plan and manage appropriate strategies to achive successful tourism in Depok region. The model for finding strategic tourism planning is using SOAR Model, as an other alternative SWOT analysis which is this model is a combination of SWOT strategy and Appreciative Inquiry (AI) introduced by Jacqueline M. Stavros. This model is focus involving all the stakeholder and the integrity all executor , to get datas on strengths, Opportunities, Aspirations and results to be achieved in determining the tourism planning strategy of Depok city. In this study , the descriptive-analytic method has been used. library, semi-structured interview methods and survey methods have been used for collecting data. The statistical population of this research includes resident of Depok,local government,NGO's related to Depok city and tourists visiting the Depok city in 2019The result show that there are great strengths and very good opportunities owned by Depok city for achieving these aspirations. Government, NGO, investor and, institutional elements, and local communities should have a good collaboration to create comprehensive tourism planning for Depok city such as : creating promote strategies for the uniqueness and wealth of tourist attraction from this city, holding culture festivals and exhibitions, designing websites, educate the local community to creating unique handicraft or souvernir as the icon for this city.Key Words : Urban Tourism, Strategic Planning, SOAR model. ABSTRAKPenelitian ini bertujuan untuk mengetahui aspek yang terlibat dalam perencanaan kawasan pariwisata dalam rangka merencanakan dan mengelola strategi yang tepat untuk mencapai pariwisata yang sukses di wilayah Kota Depok, Jawa Barat.Model untuk menemukan perencanaan pariwisata strategis menggunakan Model SOAR, sebagai alternatif lain dari analisis SWOT, model ini merupakan kombinasi dari strategi SWOT dan Appreciative Enquiry (AI) yang diperkenalkan oleh Jacqueline M. Stavros. Model ini fokus melibatkan semua pemangku kepentingan dan semua integritas pelaksana, untuk mendapatkan data tentang kekuatan, Peluang, Aspirasi dan hasil yang akan dicapai dalam menentukan strategi perencanaan pariwisata kota Depok, Jawa Barat.Dalam penelitian ini, metode deskriptif-analitik telah digunakan. perpustakaan, metode wawancara semi-terstruktur dan metode survei telah digunakan untuk mengumpulkan data. Populasi statistik dari penelitian ini termasuk penduduk Depok, pemerintah daerah, LSM terkait dengan kota Depok dan wisatawan yang mengunjungi kota Depok pada tahun 2019.Hasil penelitian menunjukkan bahwa ada kekuatan besar dan peluang yang sangat baik yang dimiliki oleh kota Depok untuk mencapai aspirasi ini. Pemerintah, LSM, investor dan, elemen kelembagaan, dan masyarakat lokal harus memiliki kolaborasi yang baik untuk membuat perencanaan pariwisata yang komprehensif untuk kota Depok seperti: menciptakan strategi promosi untuk keunikan dan kekayaan daya tarik wisata dari kota ini, mengadakan festival budaya dan pameran, mendesain situs web, mendidik masyarakat setempat untuk membuat kerajinan tangan unik atau ikon sebagai ikon untuk kota ini.Kata Kunci: Pariwisata Perkotaan, Perencanaan Strategis, Model SOAR

The Development Of Pasar Baru Area As Tourist Destinations In Central Jakarta Almadiva Esperanza Dezury; Anisatul Auliya
Journal of Indonesian Tourism and Policy Studies Vol 7, No 1 (2022): Journal of Indonesia Tourism and Policy Studies
Publisher : Program Pendidikan Vokasi, Universitas Indonesia

ABSTRACT The Purpose of this study to determine the efforts that can be made to increase the number of visitors to the Pasar Baru area, Central Jakarta because this area has a lot of tourist attractions that can be managed properly, that can become an attractive attraction in Pasar Baru area and also this area is full supported by the local government, which is always trying to develop tourism potential in Pasar Baru area. The research method used in this research is descriptive qualitative research method. Data collection was done by interview, observation, and literature study. This research activity was held from January - June 2021. Based on the results of research in the field that Pasar Baru area has various kinds of tourist activities that can be enjoyed by tourists such as: shopping, sight seeing, enjoying historical buildings, taking pictures and others. To make Pasar Baru as one of the tourist destinations of choice, the local government already has a planning for the development of the Pasar Baru tourist destination in the form of a revitalization plan for Pasar Baru area. Have to buils a good collaboration from all elements such as: business people, media partners, academics and the public who participate in the development of Pasar Baru Area as a one of favorite tourism destination in Central Jakarta.Keywords: Tourism development;tourism destination; tourism.

THE ROLE OF SOCIAL MEDIA IN THE MARKETING STRATEGY IN THE HOTEL INDONESIA GROUP Rifa Annisa; Anisatul Auliya
Journal of Indonesian Tourism and Policy Studies Vol 5, No 1 (2020): Journal of Indonesia Tourism and Policy Studies
Publisher : Program Pendidikan Vokasi, Universitas Indonesia

This research aims to find out the role of social media such as Instgaram, Facebook and Website in implementing marketing strategies at Hotel Indonesia Group. Social Media is very helpful for Hotel Indonesia Group to promote therir product, because with social media Hotel Indonesia Group can attract social media users to stay at hotels under the Hotel Indonesia Group. The research method was qualitative methods. All the datas collection technique was carried out by interview and direct observation in the research object. This research was conducted from February 2020 to April 2020. The results of this study that the most popular social media by Hotel Indonesia Group consumers is Instagram. Hotel Indonesia Group manages social media to attract consumers' interest by providing creative and informative contents. From the results of interviews the importance of social media for the promotion of Hotel Indonesia Group is very important because it helps increase the number of potential customers. Keywords: Social Media, Marketing Strategy, Hotel.

Co-Authors Almadiva Esperanza Dezury Angelia, Ema Annisa, Rifa Dezury, Almadiva Esperanza Diani Mustika Prianti Ema Angelia Ema Angelia Fajrin, Annisa Nurul Fatima, Shalisa Syora Diah Feisyah Alifah Andini Iryawan, Raesya Kansa Amran, Shifa Adinda Maulana, Sendi Rahman Mayang Puspitasari Mutiara, Monica Alycia Nada, Nabila Marsha Nailul Mona Nailul Mona Nurshal Shabila Mantika Pradenja Ayuningtiyas Prianti, Diani Rifa Annisa Sari, Dhiny Anjung Setianingtyas, Audry Shelby Dhoz Basnet Yosephine Mariela

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