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Analyzing Figurative Language and Writer’s Emotion in Paul Mauriat’s Love is Blue Aldha Williyan; Retno Purwani Sari; Nessa Yuanita; Riksan Nawawi Fahrul Padri
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Songwriters utilize figurative language to portray their ideas, sentiments, and emotions in a manner that is more intriguing, attractive, and distinctive. This encourages this research to study a song written by Paul Mauriat entitled "Love is Blue." This song is analyzed to answer some research objectives, namely what figurative languages are frequently used by the writer, how the contextual meaning is built, and what emotions are expressed by the writer. Through the analysis, this present study finds five types of figurative language in this song with different percentages. With 38% of the total, metaphor dominates the use of figurative language. The rest of the figurative language found in this study consists of alliteration (33%), hyperbole (11%), repetition (11%), and personification (7%). Also, there are three basic emotions that are found in every context of the lyrics that indicate the use of figurative language. Those are the emotions of sadness, anger, and happiness. The findings indicate that the use of figurative language can express various types of emotions.

Designing Web-Based Application for English Tenses Learning Tatan Tawami; Retno Purwani Sari; Vincent Limountha
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4920

This paper aims to present the design and development of a web-based English tense learning application as a creative response to the educational challenges posed by the COVID-19 pandemic. The application focuses on enhancing the receptive and productive skills needed for English tenses, considering the preferences and needs of the e-generation. The research employs the SDLC Sommerville model for application development. It utilizes a qualitative descriptive research methodology to address various research issues, including content formulation and developing performance-based English tense materials. The article aims to contribute a valuable alternative learning method to facilitate English language learning and creative language projects, particularly those involving tenses and their uses. Key words: Design; Web-based Application; English Tenses Learning

Visual-Text Integration in Digital Public Service Announcement: A Strategy to Fight Fake News Spread Retno Purwani Sari; Tatan Tawami
Aksara Vol 35, No 1 (2023): AKSARA, EDISI JUNI 2023
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29255/aksara.v35i1.1243.125--137

The purpose of the current study is to evaluate public service announcements (PSA’s): how visual and verbal rhetoric modes present an intended message. Differences in modes suggest different effects, and rhetoric promotes the power to persuade and convince others. As the growing interest in social media use, PSAs become a complex example of multimodal communication: combining verbal texts and visual images establish natural language in this world. The study looked at the question, how the combinations of texts and images work. Within this scope, Kress & van Leeuwen’s Visual Grammar theory and Halliday’s SFL theory were applied along with SF-MDA suggested by O’Halloran & Lim-Fei. The method of analytic descriptive qualitative allows the study to investigate and explain the issue elaborately. The results of this study show the combinations of all resources potentially motivate interactive participants to do the action after the investment of knowledge. Due to the increased importance of social movement, it is estimated that the findings potentially contribute to represent values intended by both public and private sectors. AbstrakTujuan dari penelitian ini adalah untuk mengevaluasi bagaimana retorika moda visual dan verbal menyampaikan pesan dalam pengumuman layanan umum. Perbedaan penggunaan moda menunjukkan dampak yang berbeda, sedangkan retorika memperlihatkan adanya kuasa untuk mempengaruhi dan meyakinkan orang lain. Dengan tingginya minat untuk menggunakan media sosial, PSA menjadi contoh komunikasi multimodal yang kompleks karena menggabungkan teks verbal dan gambar visual untuk menciptakan bahasa alami. Penelitian ini menjawab pertanyaan tentang bagaimana kombinasi teks dan gambar bekerja. Dalam cakupan ini, teori Tata Bahasa Visual oleh Kress & van Leeuwen dan teori SFL oleh Halliday diterapkan bersama dengan SF-MDA yang dicetuskan oleh O'Halloran & Lim-Fei. Metode deskriptif kualitatif analitis memungkinkan penelitian ini untuk menyelidiki dan menjelaskan masalah secara rinci. Hasil penelitian ini menunjukkan bahwa kombinasi semua sumber daya berpotensi memotivasi individu yang berinteraksi untuk melakukan tindakan yang disarankan setelah mereka memahami teorinya. Mengingat pentingnya aktivitas sosial, temuan ini diindikasikan berkontribusi dalam merepresentasikan nilai-nilai yang diinginkan oleh sektor publik maupun swasta.

Perbedaan Ekspresi Emosional Terjemahan Mesin dan Manusia: Studi Kasus Google Translate Retno Purwani Sari; Tatan Tawami; Nenden Rikma Dewi; Chepi Nur Albar
Ranah: Jurnal Kajian Bahasa Vol 15, No 1 (2026): Ranah: jurnal Kajian Bahasa
Publisher : Badan Pengembangan dan Pembinaan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/rnh.v15i1.8528

This study seeks to compare how machine translation (MT) and human translation (HT) convey emotional expressions in Dahl’s Matilda. The study discusses the limitation of neural-network machine translation, such as Google Translate, in fully capturing emotional nuance in literary texts although this technology has contributed significantly to improve translation speed and cross-linguistic accessibility. This study employs a descriptive qualitative with a comparative approach. Character-centered content analysis is applied to examine differences in linguistic accuracy and emotional nuance between MT and HT, translation produced by a professional human translator. The results show that the degree of success between MT and HT varies in preserving interpersonal effect, stylistic nuance, and emotional intensity. The tendency of MT to prioritize lexical and semantic fidelity often weakens expressions with emotional loaded, and reduces the naturalness of dialog. In contrast, HT potentially produces the stylistic dictions with a higher degree of functional equivalence in terms of tenor, mode, and interpersonal function although there may be minor emotional shift, such as the imagery softening, occur. Nevertheless, both MT and HT successfully maintain the ideational meaning and emotional development of Matilda’s characteristics. These findings suggest that the main limitation of MT is in its inability to reproduce the adequate emotional and stylistic dimension of literary texts. MT may serve as a useful translation tool, but human evaluation plays significantly in preserving emotional nuance and communicative depth in literary translation. Abstrak Penelitian ini bertujuan untuk membandingkan bagaimana terjemahan mesin (machine translation, MT) dan terjemahan manusia (human translation, HT) menyampaikan ekspresi emosional dalam novel Matilda karya Roald Dahl. Penelitian ini mendiskusikan keterbatasan sistem terjemahan mesin berbasis neural machine translation, seperti Google Translate, dalam menangkap nuansa emosional secara menyeluruh dalam teks karya sastra, meskipun teknologi ini telah meningkatkan kecepatan data dan aksesibilitas komunikasi lintas bahasa. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan komparatif. Teknik analisis konten yang difokuskan pada karakter Matilda (character-centered analysis), digunakan untuk mengkaji perbedaan akurasi linguistik dan nuansa emosional antara hasil terjemahan MT dan terjemahan penerjemah profesional, HT. Hasil penelitian menunjukkan perbedaan tingkat keberhasilan MT dan HT dalam mempertahankan efek interpersonal, nuansa stilistika, dan intensitas emosional. Kecenderungan MT mempertahankan fidelitas leksikal dan semantik melemahkan ungkapan bermuatan emosional dan kealamian dialog. Sementara itu, pilihan diksi stilistik HT memungkinkan terjemahan mencapai ekuivalensi fungsional yang lebih tinggi dalam aspek tenor, mode, dan fungsi interpersonal meskipun pergeseran emosi minor seperti pelunakan pencitraan kerap terjadi. Namun, secara umum keduanya berhasil mempertahankan makna ideasional dan perkembangan emosi karakter Matilda. Temuan ini menunjukkan keterbatasan MT terletak pada reproduksi dimensi emosional dan stilistika yang menjadi ciri khas teks karya sastra. MT dapat dimanfaatkan sebagai alat bantu awal, sedangkan evaluasi manusia tetap menjadi aspek penting untuk mempertahankan nuansa emosional dan kedalaman komunikasi dalam penerjemahan karya sastra.

Myths in Online Dating’s Hodiernal Expressions Tatan Tawami; Retno Purwani Sari
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 15 No. 1 (2026): Februari 2026
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/hcc1az96

This research aims to decode the sign system encoded in online dating hodiernal expressions. The decoding process involves Barthes' semiotic analysis of myths, structured in expressions, which reveals the connotative meaning and code system underlying these expressions. A qualitative descriptive method was used to analyze the data. The signs were decoded using Barthes' semiotic code to reveal their denotative meaning, which was then expanded into connotative meaning and the code system to expose the myths embedded in the expressions. The findings suggested that the myths were constructed through relations among connotative meanings and code systems. Four of the five code systems were identified; the semantic code system was the majority code, creating connotative meanings, and the others were proaretic, cultural, and symbolic codes. From this research, it can be concluded that the encoded message in expressions carries not only their literal meaning but also their relation to the outside world, namely, their connotative meanings. Therefore, these findings are expected to facilitate the interpretation of all recognized signs, thereby making meaning-making easier. Keywords: Online Dating, Myths, Hodiernal Expressions, Connotative Meaning

Semiotic Strategies of Authenticity and Sustainability in Indonesian Tourism Marketing Tatan Tawami; Retno Purwani Sari; Florian Andrei Vlad; Tessa Eka Darmayanti
SAWERIGADING Vol 32, No 1 (2026): Sawerigading, Edisi Juni 2026
Publisher : Balai Bahasa Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/sawer.v32i1.1699

This study investigates how sign systems in heritage tourism marketing construct and communicate the intertwined concepts of authenticity and sustainability. By integrating Saussurean and Peircean semiotic frameworks, it develops a dual-layered analytical approach to decode both the structural composition of signs and the interpretive processes through which meaning is produced. Focusing on promotional materials from the Borobudur Temple, Sindutan Artwork at Yogyakarta International Airport, and the Dieng Plateau Culture Festival, this research shows how iconic, indexical, and symbolic signs generate multilayered meanings that shape visitors’ perceptions of heritage. Iconic signs evoke visual authenticity through resemblance; indexical signs anchor heritage in credibility and continuity; and symbolic signs articulate sustainability as the enduring transmission of cultural values. Beyond descriptive analysis, the study argues that sustainability in heritage tourism operates as a semiotic process—semiosis—in which meaning itself becomes a vehicle for cultural preservation and adaptation. This theoretical reframing advances semiotic studies by positioning authenticity and sustainability not merely as managerial outcomes but as evolving sign systems. Practically, the findings guide heritage marketers and policymakers in designing communication strategies that maintain cultural integrity while remaining resonant with contemporary audiences. AbstrakPenelitian ini menyelidiki bagaimana sistem tanda dalam pemasaran pariwisata warisan budaya mengonstruksi dan mengomunikasikan konsep autentisitas serta keberlanjutan yang saling terkait. Dengan mengintegrasikan kerangka kerja semiotika Saussurean dan Peircean, penelitian ini mengembangkan pendekatan analisis berlapis ganda untuk membedah komposisi struktural tanda serta proses interpretatif dalam memproduksi makna. Berfokus pada materi promosi Candi Borobudur, seni ilustrasi Candi Sindutan di Bandara Internasional Yogyakarta, dan Festival Budaya Dataran Tinggi Dieng, penelitian ini menunjukkan bagaimana tanda-tanda ikonik, indeksikal, dan simbolik menghasilkan makna berlapis yang membentuk persepsi pengunjung terhadap warisan budaya. Tanda ikonik membangkitkan otentisitas visual melalui kemiripan, tanda indeksikal menambatkan warisan budaya pada kredibilitas dan kontinuitas, dan tanda simbolik mengartikulasikan keberlanjutan sebagai transmisi nilai-nilai budaya yang bertahan lama. Di luar analisis deskriptif, studi ini berargumen bahwa keberlanjutan dalam pariwisata warisan budaya beroperasi sebagai proses semiotika di mana makna itu sendiri menjadi kendaraan bagi pelestarian dan adaptasi budaya. Pembingkaian ulang teoretis ini memajukan studi semiotika dengan memosisikan autentisitas dan keberlanjutan bukan sekadar sebagai hasil manajerial, melainkan sebagai sistem tanda yang terus berevolusi. Secara praktis, temuan ini memandu pemasar warisan budaya dan pembuat kebijakan dalam merancang strategi komunikasi yang menjaga integritas budaya sekaligus tetap relevan bagi audiens kontemporer.

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