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All Journal Jurnal Ilmu Sosial dan Humaniora Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Lisa Lisa
Politeknik Cendana
Economics, Econometrics & Finance Education Library & Information Science

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The Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Di PT. Alam Bumi Lestari Yudha Dwiputra Putra; Lisa Lisa; Sutarno Sutarno; Dewi Anggraini; Supriyanto Supriyanto
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.295 KB) | DOI: 10.55123/sosmaniora.v1i2.402

Abstract

Product quality is an important part that must be considered in the sales process. Product quality is also an advantage of a product in meeting customer needs and desires. While the purchase decision is the attitude of consumers in determining one of several alternative choices. Quality products will greatly affect consumer purchasing decisions. Pt. Bumi Alam Lestari has 300 active customers. The formulation of the problem in this study, "Does product quality affect purchasing decisions at PT. Sustainable Natural Earth?”. The goal to be achieved in this study is to determine whether there is an effect of product quality on purchasing decisions at PT. Sustainable Natural Earth. The research method used is quantitative associative. The number of respondents / samples of 60 customers from a population of 300 customers with the sampling technique is incidental sampling. The large influence of product quality on purchasing decisions can be seen in the determination test, the percentage is 45.20% with the results of this coefficient of determination, it can be concluded that the purchasing decision of PT. Bumi Alam Lestari 45.20% is influenced by product quality, while the remaining 54.80% is contributed by other factors that can be explained by other variables outside the model.
Pengaruh Self Efficacy Dan Locus Of Control Terhadap Komitmen Organisasional Di Fortunate Coffee Cemara Asri Bodhi Dharmawan Onggo Law KimHong; Fauzi Fauzi; Lisa Lisa
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 2 No. 1 (2024): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v2i1.34

Abstract

Penelitian ini bertujuan untuk menguji pengaruh self efficacy dan locus of control terhadap komitmen organisasional di Fortunate Coffee Cemara Asri, Medan. Objek pada penelitian ini yakni pelayan Fortunate Coffee Cemara Asri, Medan. Dasar dari pemilihan sampel ini adalah metode non-probabilty sampling menggunakan teknik sampel insidental. Data yang diterapkan dalam penelitian ini yaitu data primer, data yang diperoleh dari kuesioner yang dibagikan kepada 30 responden. Metode analisis yang dipakai ialah regresi linear berganda dengan bantuan spss 26. Diperoleh hasil korelasi sebesar 0.290 yang memiliki arti bahwa self efficacy dan locus of control memiliki hubungan yang kurang terhadap komitmen organisasional. Dari hasil uji koefisien determinasi yang memberikan nilai sebesar 6.1% yang menyatakan kecilnya pengaruh self efficacy dan locus of control terhadap komitmen organisasional di Fortunate Coffee Cemara Asri, Medan, dan sisanya 93.9% dipengaruhi oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. Dari perhitungan analisis regresi maka diperoleh persamaan regresi Komitmen oganisasional = 29.781 – 0.112 self efficacy + 0.346 locus of control. Hasil uji hipotesis ditemukan bahwa secara simultan self efficacy dan locus of control terhadap komitmen organisasional di Fortunate Coffee Cemara Asri, Medan. Hasil uji hipotesis ditemukan bahwa secara parsial self efficacy dan locus of control berpengaruh negatif dan tidak signifikan terhadap komitmen karyawan pada karyawan Fortunate Coffee Cemara Asri, Medan. Dengan demikian dapat disimpulkan bahwasanya tidak terdapat pengaruh yang signifikan antara self efficacy dan locus of control terhadap komitmen organisasional di Fortunate Coffee Cemara Asri, Medan.
Co-Authors Bodhi Dharmawan Onggo Law KimHong Dewi Anggraini Fauzi Fauzi Supriyanto Sutarno Sutarno Yudha Dwiputra Putra