Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

1.768

P-Index

This Author published in this journals

All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Sains dan Teknologi Jurnal Ilmu Sosial dan Humaniora Jurnal Ilman: Jurnal Ilmu Manajemen

Dewi Anggraini

Politeknik Cendana

Author-ID : 2991541

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

Published : 12 Documents Claim Missing Document

Claim Missing Document

Articles

1 2

Paket Program, Indeks Prestasi Kumulatif, Umur dan Domisili sebagai Faktor Pembeda Prestasi Akademik Mahasiswa Supriyanto Supriyanto; Dewi Anggraini; Fahmi Sulaiman; Elserra Siemin Ciamas; Yeni Rachmawati
JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL Vol 13, No 1 (2021): JUPIIS (JURNAL PENDIDIKAN ILMU ILMU SOSIAL) JUNI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jupiis.v13i1.23735

One measure of success in teaching and learning in tertiary institutions is academic achievement. Through student academic achievement, it will increase the enthusiasm of prospective students in determining the tertiary institution of their choice. This research is aimed to determine the differentiating factors of student academic achievement, with the independent variables, namely Program Package, Grade Point Average (GPA), Age and Domicile. The research conducted included classifying students into two groups based on student academic achievement, so the analysis method used was Discriminant Analysis. The results revealed that the differentiating variables between groups consisted of (1) Grade Point Average and (2) Age. The results of data processing from the Enter / Removed Variables, it is known that the Grade Point Average (GPA) variable can be included in the discriminant equation formation process, while the Program Package, Age, and Domicile variables cannot be included in the discriminant equation formation. Eigenvalues test results, obtained a Canonical Correlation value of 0.852 so that the Square Canonical Correlation (CR2) = (0.852) 2 = 0.7259, it can be concluded that the Student Academic Achievement Variable can be explained by the Variable Program Package, Student Achievement Index (GPA), Age and domicile of 72.59%. The results of the validation state that the level of accuracy is> 50% so that the discriminant function is considered appropriate in classifying students.

Pendampingan UMKM Hebat dengan Inovasi Produk, Pemasaran Digital, dan Pengelolaan Keuangan Pada Usaha Cekeremes di Kecamatan Medan Tuntungan Rahmadani; Wardayani; Nurlinda; Nurhayati; Supriyanto; Sugianto; Elserra Siemin Ciamas; Dewi Anggraini
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 2 No 2 (2021)
Publisher : Politeknik Dharma Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v2i2.637

Kegiatan ini bertujuan untuk mendampingi UMKM mitra yang ada di lingkungan Kelurahan Baru Ladang Bambu Kecamatan Medan Tuntungan Kota Medan agar “naik kelas”. Pengabdian ini dilaksanakan pada bulan Juni 2021 oleh tim pelaksana yakni 4 orang dosen STIM Sukma Medan, 1 orang dosen Politeknik Negeri Medan, 2 orang dosen Politeknik Cendana, dan 1 orang dosen Politeknik LP3i Medan bersama dengan kelompok usaha cekeremes di Medan Tuntungan yang dihadiri sebanyak 9 orang. Materi yang disampaikan pada kegiatan pendampingan ini yaitu inovasi produk, pemasaran berbasis digital, dan pengelolaan keuangan usaha cekeremes. Hasil dari kegiatan pengabdian ini meningkatkan pengalaman dan pengetahuan pelaku usaha cekeremes Baru Ladang Bambu Kecamatan Medan Tuntungan terkait akan perlunya inovasi produk seperti perbaikan packaging dan bentuk agar semua kalangan dapat menikmati cekeremes, dengan begitu berdampak positif pada peningkatan pendapatan. Kemudian penerapan pemasaran berbasis digital, era industri 4.0 telah menggeser sistem transaksi yang ada sebelumnya. Penerapan digital marketing dapat memperluas pangsa pasar. Kemudian pengelolaan keuangan usaha. Pelaku usaha cekeremes telah mampu menghitung Harga Pokok Produksi secara mandiri.

The Effect of Perceived Organizational Support on Employee Performance Weny Weny; Rina Friska Br Siahaan; Dewi Anggraini; Fahmi Sulaiman
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (790.516 KB)

Employee performance is relevant to researched, because nowadays many performances are not paid attention to even though a good performance can have a big influence on every company, as well as to find out whether employees work responsibly or not. Good performance will produce satisfactory quality and quantity, but on the other hand, poor performance will produce poor results. This is a special concern within the company, in achieving the company's goals effectively and efficiently through good performance. Every organization always wants satisfactory performance in achieving the goals of the company. There are several factors that affect employee performance, which are Perceived Organizational Support (POS). The problem is the decreasing of employee performance in Medan Cendana Polytechnic due to the decrease in Perceived Organizational Support. This will affect in a decrease of employee engagement. The research objective is an effort to improve employee performance in terms of Perceived Organizational Support and employee engagement. There are several steps in this research, which are distributing questionnaires, recapitulating the results of the questionnaires and analyzing the results with statistics. The results of the research show that based on the partial test data processing (T test) the significance value is below 0.05, which means that there is a relationship between Perceived Organizational Support and Cendana Polytechnic employee performance. The results also show that the employee engagement variable mediates the relationship between Perceived Organizational Support on performance because after the three mediation test conditions are met, the researcher compares the effect of Perceived Organizational Support on employee performance in model 2 and 3. As a result, the effect of Perceived Organizational Support on employee performance in model 3 is weak, this means that there is a partial mediation effect.

The Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Di PT. Alam Bumi Lestari Yudha Dwiputra Putra; Lisa Lisa; Sutarno Sutarno; Dewi Anggraini; Supriyanto Supriyanto
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Product quality is an important part that must be considered in the sales process. Product quality is also an advantage of a product in meeting customer needs and desires. While the purchase decision is the attitude of consumers in determining one of several alternative choices. Quality products will greatly affect consumer purchasing decisions. Pt. Bumi Alam Lestari has 300 active customers. The formulation of the problem in this study, "Does product quality affect purchasing decisions at PT. Sustainable Natural Earth?”. The goal to be achieved in this study is to determine whether there is an effect of product quality on purchasing decisions at PT. Sustainable Natural Earth. The research method used is quantitative associative. The number of respondents / samples of 60 customers from a population of 300 customers with the sampling technique is incidental sampling. The large influence of product quality on purchasing decisions can be seen in the determination test, the percentage is 45.20% with the results of this coefficient of determination, it can be concluded that the purchasing decision of PT. Bumi Alam Lestari 45.20% is influenced by product quality, while the remaining 54.80% is contributed by other factors that can be explained by other variables outside the model.

Analisis Kepuasan Konsumen di Cemara Asri Pasar Buah Medan Titi Widya Enjellina Sari Sari; Sutarno Sutarno; Dewi Anggraini; Arwin; yuliana
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Cemara Asri Fruit Market is a supermarket that sells or provides various kinds of consumer needs. It has been established since May 7 2018, located at Jalan Cemara No.29-32 the beautiful fir complex, Deli Serdang, North Sumatra. This study draws on the theory from Tjiptono (2019) discussing consumer satisfaction in the fir asri fruit market with the aim of knowing consumer satisfaction when shopping at Cemara Asri Fruit Market, Medan. The author uses descriptive qualitative research methods. Sources of data used are primary and secondary data. The data collection techniques carried out by the author through interviews. Informants are subjects who understand research problems as actors and people who understand research problems. Researchers used purposive techniques in selecting informants. and the results are tested by triangulation of sources. The results of this study indicate that consumer satisfaction when shopping at Cemara Asri Fruit Market, Medan. It is still not seen from the service that is less friendly to consumers as well as the slow response of employees in handling consumer complaints. Parking facilities that can still be improved are also promotions that are less spread out.

Pengaruh Social Media Marketing Terhadap Purchase Intention Di Teko Healthy Resto Medan Jackie; Rina Friska B. Siahaan; Dewi Anggraini; Willi Chandra; Fauzi A.M. Hutabarat
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Teko Healthy Resto is a restaurant that provides menus and food dishes with 100% natural ingredients from plants (Vegan).The purpose of this study is: "To find out and analyze the influence of Social Media Marketing on Purchase Intention at Teko Healthy Resto, Medan". According to Gunelius (2011) there are four indicators of social media marketing, namely: Content Creation, Content Sharing, Connecting, Community Building. This study uses associative quantitative research methods. The sample of this study were customers at Teko Healthy Resto, Medan. Sampling using incidental sampling / accidental sampling is a sampling technique based on chance, that is, any patient who coincidentally meets the researcher can be used as a sample.the correlation value is 0.596 in the range 0.40 – 0.599 (enough) which means that Social Media Marketing and Purchase Intention have a positive correlation. And for the results of simple linear regression, namely; Y = 7.521 + 0.769X which means that the Constant is 7.521; it means that if Social Media Marketing value is 0, then Purchase Intention value is 7.521, The value Coefficient of Determination is 0.355, which means that the influence of the Social Media Marketing (X) variable on the Purchase Intention (Y) variable is 35.5%.

Aspek Corporate, User, dan Product Pada Citra Merek terhadap Loyalitas Pelanggan di PT. Saudara Cipta Sukses, Deli Serdang Melia Windya Yolanda; Elserra Siemin Ciamas; Dewi Anggraini; Wilbert Jovando; Supriyanto
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Every company is required to compete competitively in increasing the intensity of the number ofcompetitors. One of them is by paying attention to the company's brand image so that it can meet thewants and needs of customers in order to maintain customer loyalty. In this research, it is hoped that itwill be found how the influence of brand image on customer loyalty at PT. Saudara Cipta Sukses.. Theresearch method used is quantitative associative and uses purposive sampling technique where thenumber of respondents is 34 shop owners who have made repeat purchases at least 2 times each monthstarting from January 2022 to April 2022. The big influence of brand image on customer loyalty at PT.Saudara Cipta Sukses can be seen from the determination (R2) the percentage is 70.7%. With thiscoefficient of determination, it can be concluded that customer loyalty is influenced by Brand Image onaspects of the Company (Corporate Image), Consumer Aspects (Usher Image) and Product Aspects(Product Image) by 70.7%, while the remaining 29.3% is contributed by other factors. which can beexplained by other variables outside the model in this study.

Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Perusahaan Rh Interior Miko; Dewi Anggraini; A. Mahendra; Fauzi A.M. Hutabarat
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Service quality is a criterion for a company in terms of providing services that have a direct impact on satisfaction according to their needs and desires. While customer satisfaction is a feeling of pleasure or disappointment of someone who appears after seeing the performance of an item or service offered by a party. The purpose of service quality itself is to foster consumer confidence in the products or services offered so that customers feel that all their needs are cared for, and to avoid demands/complaints from customers. The formulation of the problem in this study, "How big is the influence of service quality on customer satisfaction of RH Interior company?". The aim of this research is to find out how much influence the company's service quality (RH Interior) has on customer satisfaction. The research method used is descriptive qualitative

Analisis Kualitas Produk di PT. Adi Kuasa Gasindo Medan Zeky Ricardo; Sutarno; Dewi Anggraini
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

PT. Adi Kuasa Gasindo, Medan is a provider engaged in the transmission and distribution of natural gas. The formulation of the problem in this research is “How is the product quality applied to PT. Adi Power of Gasindo, Medan?” The purpose of the study was to find out what was applied at PT Adi Power Gasindo Medan. The research method that the author uses is a qualitative descriptive research method. The data collection technique used by the author is a structured interview technique. From the results of interviews with the warehouse head and admin staff, information was obtained that the product quality at PT. Adi Power of Gasindo is still not good. improve quality control so that no product damage is presented to customers, give customers the opportunity to provide input on new products, as well as provide advance warning about damage that can cause large losses, without having to burden employees

EPIC MODEL: Pengukuran Efektifitas Komukasi Pemasaran Usaha Mikro Kecil dan Menengah di Kota Medan pada masa New Normal Wili Chandra; Dewi Anggraini; Fauzi Akbar Maulana Hutabarat
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i2.2506

MSMEs are the largest contributor to GDP in Indonesia but are still constrained and have difficulty determining effective promotional media, especially during the current New Normal period so that they can survive and increase income from day by day. This study aims to determine the effectiveness of MSME online advertisements in Medan City which are displayed on social media. The results of this study are expected to be useful for MSMEs in Medan City to provide advertisements for these parties optimally so that they get the expected results. The data used in this study were obtained from 100 samples who are residents of Medan City and are social media users who have seen MSME advertisements on social media. The data analysis technique used is the EPIC method introduced by The Nielsen Company. Where the variables are empathy (empathy), persuasion (persuasion), impact (impact), and communication (communication). The results of the EPIC analysis for each variable were empathy = 3.715, persuasion = 3.855, impact = 3.7125, and communication = 3.9025. Of the four variables studied, if included in the effectiveness scale, the four results of the analysis of these variables are partially in the "effective" range. The EPIC rate value which is the average value of the four variables is at 3.79625. This value is in the “effective” range on the effectiveness scale range.

Co-Authors A. Mahendra Arwin Arwin Elserra Siemin Ciamas Fahmi Sulaiman Fauzi A.M. Hutabarat Fauzi A.M. Hutabarat Fauzi Akbar Maulana Hutabarat Jackie Lisa Lisa Maruli R.N Melia Windya Yolanda Miko Nurhayati Nurhayati Nurlinda Rahmadani Rahmadani Rina Friska B. Siahaan Rina Friska Br Siahaan Sisca Mediyanti Sugianto Supriyanto Supriyanto Sutarno Sutarno Sutarno Titi Widya Enjellina Sari Sari Ulfa Maulidza Shafira Wardayani Weny Weny Weny Weny Wilbert Jovando Wili Chandra Willi Chandra Yeni Rachmawati Yudha Dwiputra Putra Yuliana Zeky Ricardo

Title

Found 12 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 12 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 12 Documents
Search