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All Journal Jurnal Administrasi Bisnis PROFIT : Jurnal Administrasi Bisnis
Mochammad Lukman Zaini Kurniawan
Sekolah Tinggi Teknik Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Determinasi Minat Beli pada Industri Kecil Menengah di kota Malang Mochammad Lukman Zaini Kurniawan
Jurnal Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i1.27695

Abstract

This study aims to determine the extent to which the variable store image, trust and brand recognition influences the purchase intention of consumers at SME’s in Malang city. The location of research are two shops in the Sanan area that produce tempe chips, two stores in the Pandanwangi area that produce corn chips, one store in the Polowijen area and one store in Ciliwung that produces fruit chips. The population is all consumers that can’t known with certainty. Samples are consumers who visited in six stores. The sampling technique is purposive sampling. Data analysis using SEM GSCA. The results of this study are (1) store image has a positive not significant correlation on trust; (2) store image has a positive significant correlation on purchase intention; (3) store image has a positive significant correlation on brand recognition; (4) brand recognition has a positive significant correlation on trust; (5) brand recognition has a positive not significant correlation on purchase intention; (6) trust has a positive significant correlation on purchase intention; (7) store image has a positive significant correlation on purchase intention through in trust.
STORE ATMOSPHERE DALAM MENCIPTAKAN EMOSI dan PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN (Survey pada Pengunjung Alfamart, Jalan Soekarno Hatta, Ruko Center Point, Kota Malang) Zaini Kurniawan, Mochammad Lukman; Fauzi DH, Achmad; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 9 No. 1 (2015): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479.358 KB) | DOI: 10.21776/ub.profit.2015.009.01.4

Abstract

The purpose this study to determine and explain whether there influence between Store Atmosphere, Emotion and Purchase Decision. This is causality research. Methods data collection using a survey. The population were all those people who have made purchases transaction in Alfamart minimarket, in Center Point. Sampling method using Non-Probability Sampling with questionnaires and analyzed using Partial Least Square. Results of this study are: 1) Store Exterior is significant to Purchasing Decision Structure, 2) Store Exterior is not significant to Pleasure, 3) Store Exterior is significant to Arousal, 4) Store Exterior is significant to Dominance, 5) Store Interior is significant to Pleasure, 6) Store Interior is significant to Arousal, 7) Store Interior is significant to Dominance, 8) Store Layout is not significant to Pleasure, 9) Store Layout is significant to Arousal, 10) Store Layout is significant to Dominance, 11) Interior Display of Store is significant to Pleasure, 12) Interior Display of Store is not significant to Arousal, 13) Interior Display of Store is significant to Dominance, 14) Interior Display of Store is significant to Purchasing Decision Structure, 15) Pleasure is significant to Purchasing Decision Structure, 16) Arousal is significant to Purchasing Decision Structure, 17) Dominance is significant to Purchasing Decision Structure. 
Co-Authors Achmad Fauzi DH Srikandi Kumadji