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This Author published in this journals
All Journal Journal of Business and Management Journal of Innovation, Business and Entrepreneurship Journal of Consumer Study and Applied Marketing Mandalika Journal of Business and Management Studies Journal Integration of Management Studies Journal of Innovation in Teaching and Instructional Media
Fitri Aprilianty
School of Business and Management, Institute of Technology Bandung, Indonesia
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Developing Effective Marketing Strategies for Herviolet After COVID-19 Pandemic: A Case Study of Herviolet Soempeno, Rio Dzaki; Aprilianty, Fitri
Journal of Consumer Studies and Applied Marketing Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v1i2.70

Abstract

The recent COVID-19 pandemic has limited many ethnic modern-style fashion brand’s selling and promotional activities to almost a halt. Their previous main source of income and publicity through national conventions and exhibitions, became unavailable due to pandemic policies and restrictions. These brands must now find a way to capitalize the usage of digital marketing as a way to promote and sell their product. Herviolet is one of the ethnic modern brands that were affected, and are struggling with their marketing efforts due to an ineffective marketing strategy. As stated by Herviolet’s owner, the company does not have a marketing department, goal, nor strategy. Therefore, this research is designed to create solutions towards Herviolet’s marketing strategy problems that will help them increase their brand awareness and product knowledge. An internal and external analysis will be conducted, with the latter using PESTEL and Porter’s Five Forces Analysis, and will be summarized with a SWOT Analysis. A qualitative methodology will also be conducted, using semi-structured interviews towards Herviolet’s owner and two regular customers, where the interview results will be analyzed using open coding. A monthly social media performance analysis will also be conducted, where the account insights, data, and performance will be analyzed to give an image of Herviolet’s current social media performance. From this research, 3 solutions were developed for Herviolet in order to improve their marketing strategy, brand awareness, and product knowledge.
The Influence of Customers' Trust To Permission E-mail Marketing Acceptance And Purchase Intention of Online Paid Course Salwa Qotrunnada; Aprilianty, Fitri
Journal of Consumer Studies and Applied Marketing Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v2i1.116

Abstract

The world of education in Indonesia has developed along with technological advances and the use of the Internet, particularly during the pandemic, that make remote learning feasible. Alongside formal education, the demand for skill education has surged, creating an attractive market for online paid course players to penetrate, like MySkill. MySkill adopts various advertising strategies to promote its services, mainly email marketing. However, email marketing does not significantly influence customers' purchase intention of MySkill services. Therefore, this research intends to test the effect of customers' trust on permission email marketing and its subsequent influence on purchase intention. This research utilizes a quantitative approach by online survey and uses descriptive statistics and PLS-SEM to analyze the survey result. The results revealed that customers' trust significantly influences permission email marketing acceptance and purchase intention. Permission email marketing positively affects perceived usefulness and ease of use, increasing customer purchase intention. However, the relationship between perceived ease of use and purchase intention was not statistically significant. These findings are expected to give insight into developing better strategies for purchase intention in the educational technology industry or related industries.
Pelaksanaan Supervisi Akademik Dalam Meningkatkan Kompetensi Guru: Systematic Literature Review Aprilianty, Fitri; Susmita, Isna; Rasuani, Mirna
Journal of Innovation in Teaching and Instructional Media Vol 6 No 1 (2025): Journal of Innovation in Teaching and Instructional Media
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jitim.v6i1.1115

Abstract

This study aims to examine the contribution of academic supervision to improving teacher competence through a Systematic Literature Review approach to 15 articles published in the last decade. The focus of the study includes the effectiveness of supervision, implementation techniques, teacher competence results, and supporting and inhibiting factors. The findings show that structured and ongoing academic supervision improves teachers’ pedagogical, professional, and technical competence. Techniques such as classroom observation and technical guidance have proven effective, but their implementation is constrained by time, workload, and low understanding. The novelty of this study lies in the comprehensive mapping across levels of education and the identification of contextual reflective supervision practices. Its contribution is as a basis for formulating collaborative academic supervision strategies based on teachers’ real needs to support the transformation of national education quality.
Realisasi Supervisi Akademik dan Dampaknya terhadap Kinerja Guru dan Mutu Pendidikan di Madrasah: Kajian Literatur Sistematis Susmita, Isna; Rasuani, Mirna; Aprilianty, Fitri
Journal of Innovation in Teaching and Instructional Media Vol 6 No 1 (2025): Journal of Innovation in Teaching and Instructional Media
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jitim.v6i1.1117

Abstract

This study aims to examine academic supervision and its impact on teacher performance and the quality of education in madrasah through a Systematic Literature Review approach based on the PRISMA guide. Academic supervision is a crucial component of educational management, especially in supporting teacher professionalism and educational quality. This review analyzes 15 scientific articles published in the last seven years, which discuss the implementation, techniques, and outcomes of academic supervision in madrasah settings. The findings reveal that academic supervision significantly contributes to improving pedagogical competence, discipline, responsibility, and the use of educational technology among teachers. However, the implementation of supervision also faces challenges such as inadequate supervisory skills among madrasah principals, lack of training, and weak organizational collaboration culture. This study provides a scientific mapping of academic supervision practices and offers recommendations to strengthen the capacity of madrasah principals in carrying out effective and sustainable supervision.
Pendekatan Supervisi Kepala Sekolah yang Efektif dalam Meningkatkan Profesionalisme Guru: Systematic Literature Review Rasuani, Mirna; Aprilianty, Fitri; Susmita, Isna
Journal of Innovation in Teaching and Instructional Media Vol 6 No 1 (2025): Journal of Innovation in Teaching and Instructional Media
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jitim.v6i1.1119

Abstract

This study aims to examine the effective supervision approaches of school principals in improving teacher professionalism through a Systematic Literature Review (SLR) method. Teacher professionalism is a crucial factor in improving the quality of education, where the principal acts as an academic supervisor. A total of 15 relevant scientific articles from 2020 to 2025 were systematically analyzed to identify supervision strategies, implementation challenges, and their impact on teacher quality. The study results indicate that approaches such as clinical, collegial, Total Quality Management (TQM)-based supervision, as well as democratic and participatory approaches are effective in improving teachers' pedagogical, professional, social, and personal competencies. However, several obstacles were also identified, such as minimal follow-up, the dominance of administrative approaches, and a lack of innovation in supervision implementation. The novelty of this study lies in the synthesis of supervision models that are contextual and relevant to the challenges of education in the digital era. This study provides theoretical and practical contributions by offering recommendations for applicable, sustainable, and collaborative supervision strategies to support teacher professional development in various educational units.
Co-Authors Bailey, Bernard Diandra, Patricia Fadhillah, Rezzy Azizah Fathiha, Zhalysha Yoanda Khodiyat, Andre Kwan, Vincent Maharani, Khansa Markandya, Almira Nathania, Gabriella Callista Firsty Nooryawan, Muhammad Naafi Nur Yanto, Ananda Pranoto, Bagus Unggul Qaistira, Navissa Ulfath Qori, Chubbiansyah Rasuani, Mirna Rasun, Gerald Kristianto Rasyidah, Avi Rayhana Resty Nabila, Regina Riady, Reyhan Salwa Qotrunnada Soempeno, Rio Dzaki Susmita, Isna Thalia, Rachel Widyaviriya, Avian Marques