Garuda - Garba Rujukan Digital

Motivasi, Kebiasaan, dan Keamanan Penggunaan Internet Hidayat, Zinggara; Saefuddin, Asep; Sumartono, Sumartono
Jurnal ILMU KOMUNIKASI Vol 13, No 2 (2016)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Abstract: This study investigates motivation, habits, and security of internet use by high schools and universities students in Jakarta, Bogor, Depok, Tangerang, and Bekasi. This descriptive and quantitative reasearch uses survey method. The findings of the study show that the strongest motivation is to show self existence, entertainment, and academic purposes. At some points, the habit of using the internet also makes the students face some risks such as verbal and nonverbal abuses, bullying, pornoghrapy, account hacking, and the risk of interaction with unknown parties.Abstrak: Penelitian ini menyelidiki motivasi, kebiasaan, dan keamanan penggunaan internet di antara siswa sekolah menengah atas dan universitas di Jakarta, Bogor, Depok, Tangerang, dan Bekasi. Penelitian deskriptif kuantitatif ini menggunakan metode survei. Hasil penelitian menunjukkan bahwa motivasi paling kuat adalah untuk memperlihatkan eksistensi diri, pencarian hiburan, dan penyelesaian tugas akademis. Kebiasaan penggunaan internet oleh pelajar dan mahasiswa menghadapi beberapa risiko, seperti kekerasan verbal dan nonverbal,

Asian Youth Cultural Expression, Creativity, and Innovation on YouTube Hidayat, Zinggara
Jurnal ILMU KOMUNIKASI Vol 14, No 1 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v14i1.1178

Groups and intercommunity interactions form global society. This study aims to describe the global aspect in the local cultural expression or vice-versa on YouTube videos. The cultural expressions include language, dress, cuisine, festivals and leisure creativities, social customs and lifestyle. Qualitative descriptive approach is used to analyze ten videos made by Southeast Asian young people. This research found that the locality expression goes global. Cultural expressions communicate the cross-cultural understanding especially in mainland, peninsula, and islands. This youth creativity describes the â€œglocalityâ€ of Indian, Arabic, Chinese, Malay, Java, and the West cultures.

Motivasi, Kebiasaan, dan Keamanan Penggunaan Internet Zinggara Hidayat; Asep Saefuddin; Sumartono Sumartono
Jurnal ILMU KOMUNIKASI Vol. 13 No. 2 (2016)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Abstract: This study investigates motivation, habits, and security of internet use by high schools and universities students in Jakarta, Bogor, Depok, Tangerang, and Bekasi. This descriptive and quantitative reasearch uses survey method. The findings of the study show that the strongest motivation is to show self existence, entertainment, and academic purposes. At some points, the habit of using the internet also makes the students face some risks such as verbal and nonverbal abuses, bullying, pornoghrapy, account hacking, and the risk of interaction with unknown parties.Abstrak: Penelitian ini menyelidiki motivasi, kebiasaan, dan keamanan penggunaan internet di antara siswa sekolah menengah atas dan universitas di Jakarta, Bogor, Depok, Tangerang, dan Bekasi. Penelitian deskriptif kuantitatif ini menggunakan metode survei. Hasil penelitian menunjukkan bahwa motivasi paling kuat adalah untuk memperlihatkan eksistensi diri, pencarian hiburan, dan penyelesaian tugas akademis. Kebiasaan penggunaan internet oleh pelajar dan mahasiswa menghadapi beberapa risiko, seperti kekerasan verbal dan nonverbal,

Asian Youth Cultural Expression, Creativity, and Innovation on YouTube Zinggara Hidayat
Jurnal ILMU KOMUNIKASI Vol. 14 No. 1 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Groups and intercommunity interactions form global society. This study aims to describe the global aspect in the local cultural expression or vice-versa on YouTube videos. The cultural expressions include language, dress, cuisine, festivals and leisure creativities, social customs and lifestyle. Qualitative descriptive approach is used to analyze ten videos made by Southeast Asian young people. This research found that the locality expression goes global. Cultural expressions communicate the cross-cultural understanding especially in mainland, peninsula, and islands. This youth creativity describes the “glocality” of Indian, Arabic, Chinese, Malay, Java, and the West cultures.

ACHIEVING ONLINE SERVICE QUALITY THROUGH BUYER-SUPPLIER RELATIONSHIP MANAGEMENT Angelia Nurgania Ellissa; Indita Aprilia; Zinggara Hidayat; Virienia Puspita; La Mani La Mani
INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Internet has created new business opportunities, changed the boundaries of business processes, abolished the old information technology paradigm, and created a new environment for the global online economy. Here we can use online media in the form of social media and e-commerce as a medium to sell or market products to consumers. Social media has become very popular because it allows people to connect online through personal relationships, politics and business activities. The Indonesian market is estimated to consist of around US$5 billion in regular retail, more than US$3 billion in informal retail, and around 30 million online shoppers in 2017. Bank Indonesia has measured the value of online commerce in Indonesia. Online business is spreading in Indonesia which is commonly known as -commerce which means buying and selling transactions through the media using the internet. ease of shopping in e-commerce, can be done anytime and anywhere through online shopping. than that, in the form of online transactions, it can also be a distribution channel, saving time and costs, and reducing the obstacles experienced when shopping traditionally. Researchers who research the factors that can affect individuals when shopping online in Indonesia on achieving online service quality through buyer-supplier relationship management.

Wealth Inspiration Webinar As A Marketing Communication Strategy For Mutual Fund Product: Case Study In Cutomer Education Unit, PT Bank Central Asia Myusika Janita Putri Ramadhani; Fenia Novinda Putri; Maria Gracia Papu; Zinggara Hidayat
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.4180

Di era digital saat ini, Webinar Wealth Inspiration muncul sebagai instrumen strategis pemasaran produk reksa dana di PT Bank Central Asia. Webinar ini memiliki keunikan karena mampu menyampaikan informasi yang mendalam dan komprehensif, bernuansa edukasi yang menarik perhatian audiens. Interaktivitas yang ditawarkan melalui webinar ini menggarisbawahi keunggulan metodologisnya, sehingga audiens dapat memperoleh pemahaman mendalam tentang reksa dana dari para ahli, serta inspirasi dari influencer dan tokoh masyarakat. Interaksi ini tidak hanya memperdalam pemahaman tetapi juga mempererat hubungan saling percaya antara PT Bank Central Asia dengan calon investor. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan metode penelitian studi kasus. Seluruh informasi diperoleh berdasarkan wawancara mendalam dengan pihak-pihak yang dianggap relevan dengan penelitian. Melalui penelitian ini dapat disimpulkan bahwa Webinar Wealth Inspiration terbukti menjadi alat pemasaran yang efektif, dan dengan pendekatan yang tepat, dapat tetap relevan dalam strategi pemasaran produk reksa dana di PT Bank Central Asia di masa depan.

KOMUNIKASI PEMASARAN LAYANAN VIDEO STREAMING DAN ON DEMAND MNC GROUP (STUDI KASUS: APLIKASI RCTI+) Putra, Rizky Ramadhan; Hidayat, Zinggara
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 1 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i1.2813

Current TV and video viewing patterns have changed. Viewers were not completely fixated by broadcast hours and broadcast times. In the internet era, people can watch TV anytime and anywhere. Besides, we do not necessarily watch TV shows from the TV set but our smartphone or laptop gadget. Video streaming services are now increasingly popular in various circles because it can be accessed quickly, anytime, and anywhere. As a significant media business in Indonesia, MNC Group is widening its market presence by launching RCTI+ to gain a large share in digital advertising. To complement its already strong FTA position, RCTI+, a multi-application, including the streaming TV and Video on Demand service, is expected to be Indonesia's most extensive streaming service. How marketing communication in the digitization process since MNC Media must reach a new audience is the digital audience. This article will examine how MNC Media conducts communication marketing in the digitization process in its television business by building RCTI+ to reach its new audiences or digital audiences. This paper used the Descriptive Qualitative method, and this research collects data by interviewing the Chief Operating Officer and Dept. Head of Promotion RCTI+, conducting literature and document studies. Based on the research results, RCTI+ integrates its promotional pillars acquisition and retention, running simultaneously to harmonize its marketing communication. RCTI+ strives to build a brand and profitable relationships with customers through these two pillars to create brand equity.

Representasi Nilai-Nilai Budaya Tionghoa dalam Film Karate Kid Legends Calista Lukito; Zinggara Hidayat
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i3.6621

This study examines the manifestation of Confucian philosophy within the cinematic narrative of Karate Kid Legends (2025) through the triadic analytical framework of Charles Sanders Peirce’s semiotics, integrated with Asian Communication Theory. Cinema is positioned as a cultural artifact that constructs social reality through a systematic weave of visual, auditory, and narrative signs. Utilizing a qualitative descriptive method, this research identifies the functional relationship between icons, indexes, and symbols across a series of pivotal scenes, interpersonal dialectics, and symbolic gestures. The analysis reveals that the film constructs patterns of hierarchical communication emphasizing moral authority, high-context interactions that remain implicit, and a relational orientation prioritizing collective stability. Furthermore, mechanisms of reputation protection (face saving) and strategies of direct confrontation avoidance emerge as derivations of the universal principle of harmony. These values are firmly internalized within the dynamics of the mentor–disciple relationship, familial authority structures, and the methodology of self-discipline that serves as the story's axis. These findings confirm that the audiovisual work fulfills a dual function: as a creative industrial product and as an arena for negotiating Chinese cultural identity transforming amidst the dialectic of Eastern and Western societies. Through the representations presented, the film demonstrates that traditional ethics maintain a persistent relevance in mediating social interactions within the modern era.

Strategi Experiential Event Marketing Dalam Membangun Brand Awareness Pet Clinic Monika Teguh; Ivana Clairine Sistiawan; Louisa Christine Hartanto; Imanuel Deny Krisna Aji; Zinggara Hidayat
Jurnal InterAct Vol. 15 No. 1 (2026): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v15i1.7355

Penelitian ini membahas strategi komunikasi pemasaran Klinik Hewan Mitra Pet melalui pendekatan experiential event marketing guna meningkatkan brand awareness dan loyalitas pelanggan. Klinik Mitra Pet yang berlokasi di Surabaya Timur menyediakan berbagai layanan medis dan non-medis bagi hewan peliharaan. Dalam upaya memperkuat citra dan menjangkau calon pelanggan baru, klinik melaksanakan program Mipetrip berupa konsultasi hewan gratis secara keliling di wilayah sekitar, serta kegiatan daring seperti Mipetdia Live dan Photo Contest “Pawtrait of A Hero.” Pendekatan ini didasarkan pada teori Experiential Pillars yang menekankan pentingnya koneksi, pengalaman, dan interaksi personal antara merek dan pelanggan. Hasil implementasi menunjukkan peningkatan signifikan terhadap jumlah pelanggan, dari 407 menjadi 632 pelanggan dalam periode enam bulan (peningkatan 55%), serta munculnya pelanggan baru sekitar 10% dari partisipan event. Penelitian ini menyimpulkan bahwa penerapan experiential event marketing efektif dalam membangun kesadaran merek, memperkuat citra positif klinik, serta meningkatkan kepercayaan dan loyalitas pelanggan terhadap Klinik Mitra Pet.

Communicating Heritage: Public Relations Strategies of Historical Hotels in East Java Hilda Yunita Wono; Zinggara Hidayat; Burhan Bungin
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.8209

Heritage communication in the hospitality sector plays a crucial role in preserving cultural identity while enhancing destination branding. Despite the growing popularity of heritage tourism, research on heritage-based public relations (PR) strategies in Southeast Asia—particularly in postcolonial settings like Indonesia—remains limited. This study investigates how five historic hotels in East Java communicate their cultural and historical narratives through PR strategies that connect with both domestic and international visitors. Adopting a qualitative multi-case study, the research combines in-depth interviews, participant observation, and document analysis. The findings highlight three distinctive narrative orientations—nationalist, local-cultural, and colonial-aesthetic—delivered through PR models ranging from traditional information dissemination to participatory engagement. Digital storytelling emerges as a central mechanism for amplifying heritage branding and shaping public perception. This study positions heritage PR as an interdisciplinary field bridging communication, tourism, and cultural preservation, while offering practical insights for hotels to strengthen storytelling practices and collaborate more closely with local communities.

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