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All Journal Interaksi Online Lentera : Journal of Gender and Children Studies
Arfika Pertiwi Putri
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Education Library & Information Science Social Sciences Other

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Communication Activities On Creating Shared Value (CSV) between Nestle Indonesia and Consumers Arfika Pertiwi Putri; Nuriyatul Lailiyah; Tandiyo Pradekso; NS Ulfa
Interaksi Online Vol 3, No 2: April 2015
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.553 KB)

Abstract

Nestle is a company which connects its business fields on its business chain through acts that help social issues which later was elaborated by Porter and Kreamer in 2006 into creating shared value (CSV). Michael Porter and Mark Kramer then formulate CSV as a business strategy concept to emphasize the importance of place social issues and needs intocompany strategy planning. It includes communication, interaction with consumers via manyways and channels. The purpose of the research is to recognize how communication activities on creating shared value Nestle Indonesia and consumers is carried out. The research used Berlo communication theory, Innovation Diffusion theory, marketing communication, involvement, one-way and two-way communication, and cause related marketing (CRM). The type of the research was qualitative descriptive using grounded research approach and case study as the research method. The result of the research shows that there is a communication strategy in the essence of CSV business strategy of Nestle Indonesia. CSV of Nestle Indonesia consists of agroup of programs where they are derived from marketing communications mix which delivers a consistent message that company’s values are intersected with global consumer’s values (create value). The communication process between consumers and Nestle is a dialog of co-learning and co-creation experience by diffusing innovation and knowledge to customers. Furthermore, there is a co-enrichment, co-production activities inthe CSV activity chain. Key element of the process are relevant contact point, virtual and non-virtual community role, and the role of opinion leaders and formers by sharing responses where customers interact with other customers (C2C). Mass media is also an essential factor to brace the existing values in the CSV programs so that they are more acknowledged by a larger audience. An interconnected network then is built between one element and another creating a communication network.
KELOMPOK YANG DIBUNGKAM DALAM RETORIKA DR. REISA, WANITA SEBAGAI JURU BICARA PEMERINTAH INDONESIA - EPIDEMIS COVID-19 (ANALISIS WACANA KRITIS SARA MILLS) putri, Arfika Pertiwi
LENTERA: JOURNAL OF GENDER AND CHILDREN STUDIES Vol 4 No 1 (2024): LENTERA: Journal of Gender and Children Studies ( June 2024)
Publisher : LPPM Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/lentera.v4i1.11021

Abstract

The government has a big role in handling the Covid-19 pandemic. In his duties, dr. Reisa Broto Asmoro provided information related to the development of the Covid-19 pandemic in Indonesia in the form of speeches and questions and answers. In “The Second Stage”, Friedan (1980) encouraged women to become women. Now women have obtained the same rights as men, one of which is in the public space. Cheris Kramarae (1981) states that the language of a particular culture does not support all speakers equally. The purpose of this study is to determine the existence of women's gender equality in the public sphere. Research using Sara Mills critical discourse analysis with rhetoric theory, this silent group theory concludes that in the rhetoric delivered by dr. Reisa Broto Asmoro still shows the clear dominance of male perceptions and then inhibits women's expression of the world. Female characteristics are not accepted by the public. This shows that women until now to be able to participate in society, they have to transform the model according to the male expression system even though the pathos, ethos and logos of women have evidence in rhetoric and rhetorical sensitivity. Ironically, silencing is not only from the dominant but also from fellow women. Even though there has been gender equality, there is still implicit oppression of silence. Keywords: Rhetoric; Covid-19; Sara Mills; Feminism; Muted Group
Co-Authors NS Ulfa Nuriyatul Lailiyah Tandiyo Pradekso