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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Agroekoteknologi Terapan
Rudie Yobie Lumantow
Universitas Sam Ratulangi, Manado
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

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PENGARUH MOTIVASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DIMODERASI OLEH MASA KERJA PADA PT. DEHO CANNING COMPANY BITUNG Lumantow, Rudie Yobie; Tewal, Bernhard; Lengkong, Victor P.K.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 1 (2015): Jurnal EMBA, HAL 717- 840
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.279 KB) | DOI: 10.35794/emba.3.1.2015.7546

Abstract

Sumber daya manusia merupakan salah satu faktor yang memegang peran penting pada perusahaan. Dalam melakukan kegiatan perusahaan, diperlukan sumber daya manusia yang disebut tenaga kerja atau karyawan. Tujuan penelitian ini adalah untuk menganalisis pengaruh motivasi dan kepuasan kerja terhadap kinerja karyawan, dimana Variabel motivasi dan Variabel kepuasan kerja dimoderasi oleh masa kerja. Metode yang digunakan Asosiatif dengan teknik Analisis Regresi Linear Berganda dan alat  analisis MRA (Moderated Regression Analysis). Populasi penelitian sebanyak 256 orang dengan sampel 100 orang. Hasil penelitian diketahui bahwa motivasi dan kepuasan kerja secara simultan berpengaruh positif terhadap kinerja karyawan, motivasi secara parsial berpengaruh positif terhadap kinerja karyawan, kepuasaan kerja secara parsial berpengaruh positif terhadap kinerja karyawan, hubungan motivasi dan kinerja karyawan tidak dimoderasi oleh masa kerja dan hubungan kepuasan kerja dengan kinerja karyawan tidak dimoderasi oleh masa kerja. Sebaiknya manager tetap pada prinsip untuk selalu berusaha memotivasi karyawan dan mencari ide-ide terbaik untuk pencapaian kepuasan kerja maksimal dengan berpegang pada prinsip kebersamaan tanpa mengurangi nilai-nilai etika kerja di perusahaan. Kata kunci: motivasi, kepuasan kerja, kinerja karyawan
The Effect of Online Visual Merchandising on Impulse Buying of Online Food Products Among Shopee Users: The Mediating Role of Site Trust Kawet, Raymond Ch.; Raintung, Michael Ch.; Lumantow, Rudie Yobie
Jurnal Agroekoteknologi Terapan (JAT) Vol. 7 No. 1 (2026): ISSUE JANUARY-JUNE 2026
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/jat.v7i1.66643

Abstract

This study examines the effect of online visual merchandising on consumer impulse buying of online food products among Shopee users in Manado City, Indonesia, and tests the mediating role of site trust. A quantitative survey approach was employed using structured questionnaires measuring three constructs: visual merchandising, site trust, and impulse buying. Data were analyzed using regression-based mediation procedures in SPSS. The usable dataset consisted of 75 respondents. The findings indicate that online visual merchandising has a positive and significant effect on impulse buying, suggesting that attractive and informative digital product presentation (e.g., layout, images, and presentation cues) increases consumers’ tendency to make unplanned purchases. Visual merchandising also positively influences site trust. When site trust is included in the impulse buying model, it remains a significant predictor and reduces the direct effect of visual merchandising, indicating that site trust mediates the relationship between visual merchandising and impulse buying. These results highlight that effective visual merchandising not only stimulates impulsive purchase behavior directly but also indirectly by strengthening consumers’ trust in the platform. Practically, marketplace platforms and sellers should optimize visual presentation while simultaneously reinforcing trust-related signals (e.g., perceived security, reliability, and platform credibility) to encourage purchases without undermining consumer confidence. Keywords: impulse buying; Shopee; site trust; online food products; online visual merchandising
Co-Authors Bernhard Tewal Kawet, Raymond . Raintung, Michael Ch. Victor P.K. Lengkong