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All Journal Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Transportasi Multimoda Journal of Social And Economics Research IIJSE journal of social and economic research
Harimukti Wandebori
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Transportation Other

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Journal : JURNAL MANAJEMEN

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PROPOSED STRATEGY FOR AURORA COMMERCE RETAIL TO SUSTAIN AND GROW ON THE ONLINE MARKETPLACE PLATFORM Edmund Ophie; Harimukti Wandebori
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 1 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

Online commerce is an activity of online buying and selling physical goods. Report by Momentum Works showed that the gross merchandise value (GMV) from major online marketplace platforms in Indonesia had reached $40 billion in 2020, which is 20% of total retail in the country. As of 2020, the two biggest platforms of online marketplace platforms in Indonesia are Tokopedia and Shopee, with both possess over 70% of the online commerce market share. Aurora Commerce Retail (ACR) is one amongst many stores that sells products on the online marketplace platforms. It specialized in retailing two main product categories of health supplements and kitchen electronics. Online retail business like what ACR does, is a very fragmented industry that consist of vast number of stores from small to medium size and generally with no single store or seller dominates the market. The online retail business has its own challenges from competing against other stores that sell similar or identical products tp an ever increasing platform cost. This study aims to develop corporate and business strategy for ACR in accordance to its current condition. The research collected the necessary data to conducts analysis on ACR's target consumers, external and internal environments. From the analysis, a SWOT matrix is developed and a suitable corporate and business strategy for ACR are constructed. Based on the research, ACR current condition is dominated by its strength and threat, putting it in the diversification quadrant. Therefore, the best directional strategy for ACR is to pursue diversification. To pursue a diversification strategy, ACR with its background in software engineering could expand into a software development company that specialize in building ecommerce operation supporting tools and software. Meanwhile, to maintain its current retail business, the proposed business strategy for ACR’s health supplements and kitchen electronics retailing business is to be narrow-target with cost-leadership that emphasizes ACR to focus on few select brands with competitive prices
STRATEGY TO IMPROVE THE WASTE MANAGEMENT COMPANY CASE STUDY: CV BINA USAHA MANDIRI Fatma Nur Rosana; Harimukti Wandebori
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 1 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Solid waste management (SWM) poses a significant environmental issue in Indonesia, with increasing waste generation and limited infrastructure leading to environmental contamination. The government's initiatives and waste management companies aim to address this issue by encouraging public participation. However, many community-based initiatives face challenges in sustainability and development. This study focuses on analyzing the business model of CV Bina Usaha Mandiri (BUM), a waste management company in Central Java, to provide a development plan for effective waste management services. This study was conducted using a qualitative approach to understand the challenges faced by the business owner, then explore how to improve their performance and provide ideas. The data was analyzed qualitatively by adopting an inductive approach with the purpose of developing conclusions from the collected data. External and internal environments were analyzed, then SWOT analysis was used to assess BUM's competitiveness in order to develop a business strategy. Based on the SWOT matrix, some strategies are selected to be proposed for BUM performance improvement concerning the collection volume and their business management. The study recommends the adoption of a focus differentiation strategy for BUM. Leveraging its solid presence in Central Java and Yogyakarta, BUM's strength in providing unique services for handling low-value materials positions it to gain a competitive advantage.
Co-Authors Adzkia Salsabilla Widodo Akhmad Rizal Arifudin Amalya Khalisha Nur El Islami Anzy Indrashanty Ayu, Krisan Belgiawan, Prawira Fajarindra Dedy Cahyadi Dedy Sushandoyo Edmund Ophie Elviana R. Simbolon Fatma Nur Rosana Handayani Wijaya Hasriwan Putra Herawati Herawati Herma Juniati Husnia Nur Annisa Ikhrami Nur Jannah Irawati Andriani Liane Okdinawati Listantari Listantari Lydia Indriana Cristianty Maria Magdalena Marlia Herwening MUHAMAD RIZKI Oktofa yudha Sudrajad Redisa Celica Reslyana Dwitasari Rita Pasaribu Rizka Amalia Salsabila, Unik Hanifah Subiakto Soekarno Suci Susanti Sugiyanto Sugiyanto Umiyatun hayati Triastuti Win Akustia Yessi Gusleni yuveline aurora