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ANALISIS STRATEGI PEMASARAN JASA Puspaningtyas, Meinarti
DINAMIKA DOTCOM DINAMIKA DOTCOM VOL 2 NO 1 TAHUN 2011
Publisher : DINAMIKA DOTCOM

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One goal of marketing is to influence consumers to be willing to buy goods or services marketed. Before a to-do marketing activities, companies must first study the behavior of konsumen.Dinamika almost all service markets has changed; the composition of the low level has led to fierce competition and intense. In this competitive marketplace, marketing has become key differentiator between success and corporate failure. Marketing gives attention to the dynamic reciprocal relationship between the products and services company, wants and needs of consumers and competitors activities. Distribution services, most are directly from producers to consumers, such as care services, medical, entertainment, laundry, barber shop and others. In a wider sense of insurance, and services provided by government is also a service. Service marketing requires not only external but also internal and interactive peasaran require. Mastery of services that are part of the marketing concept in general is an important study in an increasingly complex economic conditions and modern. The concept and analysis of service marketing strategy involves a wide variety of problems of study.Â Keywords: analysis, marketing and service

PENDAMPINGAN KETRAMPILAN DIVERSIFIKASI PRODUK HAND MADE BERBASIS BAHAN BAKU BATIK BUNULREJO KECAMATAN BLIMBING KABUPATEN MALANG Puspaningrum, Astrid; Puspaningtyas, Meinarti
Abdiku : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2021): Jurnal Abdiku
Publisher : Penerbit LPPM- STKIP PGRI Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31597/ja.v4i1.634

Tujuan dari Pengabdian Kepadan Masyarakat ini adalah memberikan solusi terhadap permasalahan pengrajin batik yang ada di kelurahan Bunulrejo Kota Malang, yaitu melalui diversifikasi produk hand made berbasis bahan batik lokal khas Bunulrejo Kota Malang serta peningkatan kemampuan manajerial mitra. Target yang diharapkan dari Program Kemitraan Masyarakat ini adalah UKM Batik Tulis Kantil di Kecamatan Blimbing yaitu dimana kedua mitra ini memiliki potensi untuk dikembangkan. Kalau selama ini kedua mitra hanya menjual kain yang menghasilkan rata-rata hanya 15 potong setiap minggu dan bisa mencapai 25 potong apabila ada pesanan yang harus dikerjakan secara lembur. Beberapa upaya yang akan dilakukan untuk meningkatkan produksi adalah dengan melakukan usaha diversifikasi produk dalam bentuk hand made berbahan baku batik yang kesemuanyan bisa dikategorikan sebagai souvenir. Metode yang digunakan dalam pencapaian tujuan tersebut adalah dengan melalui pendekatan dan usaha komprehensip pada metode produksi dan penyusunan perencanaan bisnis. Metode pendampingan terhadap produksi diversifikasi produk dalam bentuk hand made berbahan baku batik melalui konsep tertulis dari berbagai referensi sehingga dapat meningkatkan kreativitas pembatik Bunulrejo Kota Malang

The Relationship Between Agricultural Value Added, Investment and Consumption: Vector Error Correction Model Approach Sasongko, Budi; Puspaningtyas, Meinarti; Bawono, Suryaning
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 2 (2022): July 2022
Publisher : AIBPM Publisher

The purpose of this study was to determine the impact of the relationship between agriculture on investment and consumption in Indonesia. This study uses data from a period of 36 years, from 1985 to 2020 by vector modeling to understand causal relationships between variables. This research is based on secondary data from the world bank. We use the variables of value-added agriculture, consumption, and investment in Indonesia. We find that macroeconomic variables such as agricultural value-added, consumption to GDP, and non-financial investment have a mutually influencing relationship. Changes that occur in one variable will affect other variables. With the decline in the value-added of agriculture, the level of consumption of the total GDP in Indonesia will increase. This happens because in Indonesia the decline in agricultural value-added can make consumption increase due to imports of agricultural products which increase along with it. However, an increase in consumption will also increase the value-added of agriculture, an increase in investment in the non-financial sector will increase the value-added of agriculture, and an increase in investment will increase consumption.

English Education System in International Marketing Based on Digital Marketing Puspaningtyas, Meinarti; Irawan, Cahya Budi; Castellano, Ana; yanto, Danang dwi gusti fajar
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 2 (2022): July 2022
Publisher : AIBPM Publisher

Our aim is to investigate the concept in previous research on English Language Education towards digital-based marketing. We use Content Analysis to compile scientific articles from emerald, Science Direct, and Korean science as well as books written by experts in the field of English Education and Marketing. Digitalization is very important for companies and society to adapt. This digitalization is forcing organizations to explore new possibilities while continuing to use existing technologies in established companies. Companies need a marketing system to support the business. The ethical marketing system adopts an attitude that is consistent with the ethical and sustainable marketing concept and demonstrates courteous and ethical behavior to increase sales.

The Role of English on International Business Growth and Social Inequality Irawan, Cahya Budi; Puspaningtyas, Meinarti; Castellano, Ana; Yanto, Danang Dwi Gusti Fajar
International Journal of Applied Business and International Management Vol 7, No 3 (2022): December 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i3.1752

Our aim is to investigate the concept in previous research on Human Capital Concept in Education and Economics. We use Content Analysis to compile scientific articles from emerald, Science Direct, and Korean science as well as books written by experts in the field of English Education and Marketing. Digitalization is very important for companies and society to adapt. This digitalization is forcing organizations to explore new possibilities while continuing to use existing technologies in established companies. Companies need a marketing system to support the business. The ethical marketing system adopts an attitude that is consistent with the ethical and sustainable marketing concept and demonstrates courteous and ethical behavior to increase sales. English as an international language also plays an important role in supporting international marketing. The English education system has an impact on increasing the ability of students to use English

English Education System in International Marketing Based on Digital Marketing Puspaningtyas, Meinarti; Irawan, Cahya Budi; Castellano, Ana; yanto, Danang dwi gusti fajar
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 2 (2022): July 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i2.1553

Our aim is to investigate the concept in previous research on English Language Education towards digital-based marketing. We use Content Analysis to compile scientific articles from emerald, Science Direct, and Korean science as well as books written by experts in the field of English Education and Marketing. Digitalization is very important for companies and society to adapt. This digitalization is forcing organizations to explore new possibilities while continuing to use existing technologies in established companies. Companies need a marketing system to support the business. The ethical marketing system adopts an attitude that is consistent with the ethical and sustainable marketing concept and demonstrates courteous and ethical behavior to increase sales.

The Relationship Between Agricultural Value Added, Investment and Consumption: Vector Error Correction Model Approach Sasongko, Budi; Puspaningtyas, Meinarti; Bawono, Suryaning
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 2 (2022): July 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i2.1547

The purpose of this study was to determine the impact of the relationship between agriculture on investment and consumption in Indonesia. This study uses data from a period of 36 years, from 1985 to 2020 by vector modeling to understand causal relationships between variables. This research is based on secondary data from the world bank. We use the variables of value-added agriculture, consumption, and investment in Indonesia. We find that macroeconomic variables such as agricultural value-added, consumption to GDP, and non-financial investment have a mutually influencing relationship. Changes that occur in one variable will affect other variables. With the decline in the value-added of agriculture, the level of consumption of the total GDP in Indonesia will increase. This happens because in Indonesia the decline in agricultural value-added can make consumption increase due to imports of agricultural products which increase along with it. However, an increase in consumption will also increase the value-added of agriculture, an increase in investment in the non-financial sector will increase the value-added of agriculture, and an increase in investment will increase consumption.

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