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All Journal Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Research Journal of Business Studies
Indah Ria Lestari, Indah Ria
Alumni Institut Pertanian Bogor
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Mazaraat Cheese Consumer Purchasing Decision Lestari, Indah Ria; Sumarwan, Ujang
International Research Journal of Business Studies Vol. 13 No. 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.13.1.81-98

Abstract

This study aims to identify the characteristics of Mazaraat consumers, analyze the influence of customer perceived value (CPV), brand awareness, consumer knowledge, and marketing mix on Mazaraat cheese consumer purchasing decisions, and develop appropriate managerial implications to improve Mazaraat consumer purchasing decisions. The study used 158 local Mazaraat consumers as respondents surveyed using a questionnaire and the data obtained were processed using SEM-PLS. The results showed that customer perceived value, brand awareness, and product variables had a positive and significant influence on purchasing decisions. Meanwhile, the variables of consumer knowledge, promotion, price, and location did not have a significant influence on purchasing decisions. Overall, the product has the most significant direct and indirect influences on purchasing decisions for Mazaraat cheese. The companies should pay attention to the marketing mix variables and other connecting variables to improve the purchasing decisions of Mazaraat cheese.
Mewujudkan pendidikan berkualitas pasca pandemi Covid-19: praktek kepemimpinan digital dan kinerja tenaga pengajar Lestari, Indah Ria; Rumangkit, Stefanus; Larasati, Hasna; Rahayu, Cindy
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1222

Abstract

The Covid-19 pandemic has forced educational institutions to transform teaching through digital-based learning. This is a big challenge for educational institutions and the government in realizing quality education. The aim of this research is to analyze the application of visionary leadership, digital-based learning culture, digital citizenship, innovation skills, communication, digital leadership, digital-based knowledge sharing, and the performance of teaching staff in Indonesia. Primary data was obtained from the results of a questionnaire survey of 100 active teachers and lecturers spread across eight provinces in Indonesia. The survey was conducted directly and online using a quantitative approach and analyzed descriptively. The sampling technique was carried out using the convenience sampling method. The research results showed that the application of visionary leadership, digital-based learning culture, digital citizenship, innovation skills and communication in the workplace has gone well even though there are still a number of schools that do not have digital learning facilities. The strategy that schools and universities must implement to improve the performance of teaching staff in the digital era is to fulfill the physical and non-physical facilities in schools.
Co-Authors Larasati, Hasna Rahayu, Cindy Rumangkit, Stefanus Ujang Sumarwan