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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal SEEIJ (Social Economics and Ecology International Journal) IKRA-ITH EKONOMIKA Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)
Larasati, Hasna
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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DELIVERING AND COMMUNICATING THE VALUE OF BUSINESS FOR MSME IN TANGERANG Larasati, Hasna; Rahmatika, Rizka Astari
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.9293

Abstract

Strategies in maintaining a sustainable business along with changes in all factors such as changes in technology, market demand, economic conditions and other factors require MSMEs to carry out sustainable development to improve product or service quality so that they are able to compete with competitors. The condition of MSME competition which is relatively fast in following changes is a factor that influences the survival of MSME. In facing competition, MSMEs have strengths and opportunities along with facing weaknesses, challenges and obstacles that become limitations for MSMEs. The limitations faced by MSMEs have different levels of difficulty from each area where the business is carried out. One of the MSME communities in Tangerang has difficulty delivering and communicating business value or the advantages of its products and services. Factors that cause difficulty or failure for MSMEs are the lack of ability to communicate business value, lack of knowledge or basic communication, as well as the ability of MSMEs to carry out digitalization developments in their business. This study explains how to develop a communication strategy for MSMEs in delivering their advantages business value. The method used in this research is descriptive qualitative through interviews and observation. The result of this research is to provide education through socializations and workshops for MSMEs to be able to improve the quality of their communication in delivering business value through an effective communication strategy.
The Rise of Digital Marketing Agencies: Transforming Digital Business Trends Pratiwi, Chairani Putri; Rahmatika, Rizka Astari; Wibawa, Rafki Chandra; Purnomo, Lorio; Larasati, Hasna; Jahroh, Siti; Syaukat, Fadhilla Izzaty
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.162

Abstract

In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives of this study are to explore the reliance of digital marketing agencies on digital marketing and assess the success rate of this strategy, particularly during the COVID-19 pandemic, which has significantly increased productivity and sales. Additionally, the study aims to evaluate the effectiveness of digital marketing strategies for business sustainability and discuss future trends. To shed light on this phenomenon, this study employs qualitative methods, including interviews and observations, to collect data. Various analysis techniques such as EFE, IFE, CPM, IE, SWOT, and QSPM are employed. Based on the findings, this research demonstrates that digital marketing strategies have proven highly effective, particularly in terms of the promotional and advertising techniques employed. Based on the findings, SKI Digital Marketing's strategic focus on Instagram as its primary marketing platform, coupled with a commitment to content marketing, reflects a purposeful approach to engaging a broad audience and enhancing brand visibility. The adoption of a market penetration strategy underscores the agency's determination to thrive amid intense competition. Keywords: business strategy, digital business, digital communication, digital economy, digital marketing
Mewujudkan pendidikan berkualitas pasca pandemi Covid-19: praktek kepemimpinan digital dan kinerja tenaga pengajar Lestari, Indah Ria; Rumangkit, Stefanus; Larasati, Hasna; Rahayu, Cindy
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1222

Abstract

The Covid-19 pandemic has forced educational institutions to transform teaching through digital-based learning. This is a big challenge for educational institutions and the government in realizing quality education. The aim of this research is to analyze the application of visionary leadership, digital-based learning culture, digital citizenship, innovation skills, communication, digital leadership, digital-based knowledge sharing, and the performance of teaching staff in Indonesia. Primary data was obtained from the results of a questionnaire survey of 100 active teachers and lecturers spread across eight provinces in Indonesia. The survey was conducted directly and online using a quantitative approach and analyzed descriptively. The sampling technique was carried out using the convenience sampling method. The research results showed that the application of visionary leadership, digital-based learning culture, digital citizenship, innovation skills and communication in the workplace has gone well even though there are still a number of schools that do not have digital learning facilities. The strategy that schools and universities must implement to improve the performance of teaching staff in the digital era is to fulfill the physical and non-physical facilities in schools.
Business Planning Training Using Business Model Canvas for Student Community in West Jakarta Rahmatika, Rizka Astari; Elania, Secuandra; Larasati, Hasna
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9298

Abstract

The training was conducted on July 12, 2022, as a part of a community development program with a community of university students, namely AyoKreasi Community. The problem faced by this community is the lack of business planning knowledge, which frequently becomes a factor which causes individuals’ hesitancy in starting or carrying out a business. Therefore, the students in the community need to understand some tools which could be used in the business planning phase. One of the tools in business planning is the Business Model Canvas (BMC). The training was conducted online, considering the Covid-19 Pandemic. In the training session, the presenter delivered the material through seminar, case study, discussions, as well as questions and answers sessions. At the end of the training, a post-test quiz was conducted as a part of an evaluation process to measure the participants’ learning process after the seminar was delivered. The quiz result showed that 85% of the participants were actively engaged, and most of them acquired a good level of understanding regarding the Business Model Canvas after the training was delivered.
Analisis Faktor-faktor yang Mempengaruhi Minat Beli Pria terhadap Produk Skin Care pada Generasi Z melalui pendekatan Grounded Theory Afidah, Nur; Carissa, Riri; Sumara, Rendy; Larasati, Hasna; Nurina, Nurina
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pasar skincare yang berkembang pesat di Indonesia kini terjadi karena meningkatnya penggunaan produk perawatan kulit oleh segmen pria. Karenanya industri berupaya memperkenalkan berbagai produk yang ditujukan untuk pria. Penelitian ini meneliti faktor-faktor yang dapat mempengaruhi niat beli pria Gen Z pada produk perawatan kulit. Penelitian dilakukan dengan menggunakan metode kualitatif deskriptif melalui pendekatan grounded theory untuk mengembangkan teori baru berdasarkan temuan lapangan. Dengan mengumpulkan data melalui teknik Focus Group Discussion (FGD) dan wawancara mendalam dengan 10 responden, peneliti memperoleh 38 temuan pernyataan, yang diolah menjadi kode dan kemudian diidentifikasi menjadi delapan kategori, yang selanjutnya dikelompokkan menjadi empat tema utama. Pada akhirnya, ditemukan bahwa ada empat faktor yang mempengaruhi minat priaGen Z pada produk perawatan kulit, yang terdiri dari kandungan dan manfaat produk, rekomendasi dari keluarga, teman, influencer, dan juga dokter, serta harga dan keamanan, dan kenyamanan dalam mengkonsumsi produk.
Co-Authors Afidah, Nur Carissa, Riri Elania, Secuandra Indah Ria Lestari, Indah Ria Nurina Nurina Pratiwi, Chairani Putri Purnomo, Lorio Rahayu, Cindy Rahmatika, Rizka Astari Rumangkit, Stefanus Siti Jahroh Sumara, Rendy Syaukat, Fadhilla Izzaty Wibawa, Rafki Chandra