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p-Index From 2021 - 2026
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All Journal Business, Entrepreneurship, and Management Journal Journal of Management Branding
Desi Rachmawati, Desi
Jurusan PGSD FIP Unesa
Economics, Econometrics & Finance

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Analisis Manajemen Operasional dalam Meningkatkan Kualitas Layanan Pelanggan pada Warung Madura di Purwokerto Rachmawati, Desi; Syahrinullah, Syahrinullah
Journal of Management Branding Vol. 1 No. 2 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i2.43

Abstract

This study aims to analyse operational management in improving customer service quality at Warung Madura in Purwokerto. With the increasingly fierce competition in the culinary industry, service quality is a key factor in attracting and retaining customers. This research uses a qualitative method with a case study approach on several Warung Madura located in Purwokerto. Data was collected through in-depth interviews with stall owners, direct observation. The results showed that the implementation of good operational management, such as raw material stock management, and employee training, has a positive impact on the quality of service perceived by customers. Customers feel more satisfied with the fast service, cleanliness of the stall, and friendliness of the employees. In addition, the study also found that innovations in menus and customisation to local preferences can increase the attractiveness of stalls. In conclusion, improving overall operational management can be an effective strategy to improve the quality of customer service at Warung Madura in Purwokerto, which in turn can increase customer loyalty and the competitiveness of the stall
CLICKING UNDER PRESSURE: A NETNOGRAPHIC INVESTIGATION OF FOMO AND IMPULSIVE BUYING IN FLASH SALE CAMPAIGNS Waskita, Gautama Sastra; Sartono, Sawal; Rachmawati, Desi
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 4 No. 2 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v4i2.1850

Abstract

Flash sale campaigns have become a dominant digital marketing tactic, yet their heightened temporal pressure often triggers consumers’ fear of missing out (FOMO), leading to unplanned and impulsive purchases. However, empirical understanding of how these psychological dynamics unfold within real consumer communities remains limited. This study aims to explore how FOMO is constructed, expressed, and translated into impulsive buying behavior during flash sale events. Employing a netnographic methodology, data were collected from online consumer forums and social media discussions to capture naturally occurring narratives and behavioral cues. The findings reveal three main patterns: collective emotional contagion that amplifies FOMO, heuristic-driven decision-making under time pressure, and social validation loops that normalize impulsive buying. These insights deepen theoretical understanding of digital consumer psychology and provide actionable implications for ethical marketing practices, particularly in managing persuasive design within flash sale environments.
Co-Authors Gautama Sastra Waskita Sawal Sartono, Sawal Syahrinullah, Syahrinullah