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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Ilmiah Manajemen Kesatuan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam I'thisom: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies Andalasian Livestock
Darul Islam, Darul
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Journal : Jurnal Ilmiah Manajemen Kesatuan

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The Effect of Tourist Attractions, Destination Branding and Tourism Education on the Sustainability of Mangrove Ecotourism Izzah, Nurul; Islam, Darul
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2967

Abstract

Ecotourism is a form of tourism that emphasizes sustainability principles, aiming to protect the environment and enhance the welfare of surrounding communities. This concept has become increasingly important with the growing awareness of ecosystem security, particularly the mangrove ecosystem. The development of mangrove ecotourism in Lembung Village, which is rich in resources and has significant potential to be established as a sustainable ecotourism destination, underscores this importance. This study aims to determine whether tourist attractions, destination branding, and tourism education affect the sustainability of mangrove ecotourism in Lembung Pamekasan. A quantitative methodology was used in this research. The study population consisted of residents of Lembung Village and visitors to the mangrove area in Lembung Pamekasan. The research sampled 90 respondents selected through a purposive non-probability sampling method. Data exploration was conducted using SPSS 26. The results indicate that the sustainability of mangrove ecotourism in Lembung Pamekasan is positively and significantly influenced by the three independent variables. Collectively, these independent factors have a simultaneous impact on the long-term sustainability of mangrove ecotourism.
Government Policy, Empowerment and Community Participation in Sustainable Tourism Development in Ecotourism Mangrove Lembung Pamekasan Aqilah, Hanifah Nur; Islam, Darul
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2987

Abstract

Sustainable tourism development has emerged as a primary emphasis in numerous development programs in Indonesia. Sustainable tourism encompasses three primary dimensions: economic, social, and environmental, engaging multiple stakeholders in the process. This study aimed to assess the impact of government policies, empowerment, and community participation on the advancement of sustainable tourism in the Lembung Pamekasan mangrove ecotourism sector. This research is a quantitative analysis. The study population comprised the community of Lembung Village, Galis, with a sample of 94 respondents obtained by purposive sampling techniques. Data analysis employed multiple linear regression utilising SPSS software. The study indicated that government policies positively and significantly influence the growth of sustainable tourism. Community empowerment exerted a good and important influence on the advancement of sustainable tourism. Community participation exerted a good and important influence on the advancement of sustainable tourism. Government policies, empowerment, and community participation concurrently exerted a favourable and significant influence on the advancement of sustainable tourism in the Lembung Pamekasan mangrove ecotourism.
Co-Authors Aqilah, Hanifah Nur Citra Lutfia Eli Ratni IZZAH, NURUL Lendrawati Maghfiroh, Hikmatul Muhammad Aziz Rachman, Kevin Ifano Wijayani, Qoni’ah Nur