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Journal : Journal of International Conference Proceedings

The Impact of Digital Marketing on Financial Performance (Study of Halal Tourism Destinations on Madura Island) Kompyurini, Nurul; Haryadi, Bambang; Bullah, Habi
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2824

Abstract

The purpose of this study is to find empirical evidence about the effect of digital marketing on the financial performance of tourist destinations on Madura Island. The approach used in this research is quantitative research. The research population is halal tourist destinations on Madura Island. While the sample has been selected as many as 100 tourist destinations. The data were processed using Smart PLS SEM (Partial Least Square - Structural Equation Modeling) software. Based on the results of the research discussion above, the conclusion of this study is that digital marketing impacts financial performance, this means that by implementing good digital marketing, the financial performance of halal tourism will be better.
The Impact of Digital Marketing on Financial Performance (Study of Halal Tourism Destinations on Madura Island) Kompyurini, Nurul; Haryadi, Bambang; Bullah, Habi
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2824

Abstract

The purpose of this study is to find empirical evidence about the effect of digital marketing on the financial performance of tourist destinations on Madura Island. The approach used in this research is quantitative research. The research population is halal tourist destinations on Madura Island. While the sample has been selected as many as 100 tourist destinations. The data were processed using Smart PLS SEM (Partial Least Square - Structural Equation Modeling) software. Based on the results of the research discussion above, the conclusion of this study is that digital marketing impacts financial performance, this means that by implementing good digital marketing, the financial performance of halal tourism will be better.
Financial Freedom: The Role of Effective Financial Management and Investment Experience Kusumawati, Fariyana; Kompyurini, Nurul
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3801

Abstract

The significance of this research is related to the methods used to achieve financial freedom through the role of effective financial management and investment experience for MSME players. This research aims to analyze financial freedom in terms of effective financial management and investment experience among MSMEs in Madura. The contribution of this research is to provide knowledge and understanding to MSME players about effective financial management and investment experience in an effort to achieve financial freedom.  This research is quantitative in type. MSME actors in the Madura region are the population in this study, while the sampling technique uses convenience sampling and data collecting techniques through distributing questionnaires. Data were processed using multiple linear regression analysis. The research results show that effective financial management influences financial freedom at a confidence level of 95% or an error rate of 5%. Meanwhile, investment experience has an influence on financial freedom at a confidence level of 90% or an error rate of 10%. Thus, effective financial management and investment experience play a good role in efforts to achieve financial freedom for MSMEs in Madura